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5 Fun and Easy Video Content Ideas to Try Today
With stay-at-home orders back in place in many places and a rocky road to re-opening ahead, real estate agents are adapting to the conditions and working with tech to keep business and cash-flow consistent. The video sharing platform YouTube was launched only 15 years ago, but with over 2 billion users, it's already one of the most popular social media sites and can be a powerful weapon for a real estate agent to add to their arsenal. In a highly visual world, watching a short video can communicate much about your brand. However, we're not all digital natives. Before you pull out the camera, get started by creating a content calendar filled with content that your potential clients will actually want to watch. Here are some video content ideas that real estate agents can use right now to build your credibility and get leads. Before you start, don't forget these super important ground rules! Practice, Practice, Practice - Try to temper your nerves by doing a couple of practice runs. Rehearse in front of a mirror first for a few times before getting in front of a lens. It's all right if your first tries don't go exactly the way you want. Don't stress—consider them as just more practice runs! The more video content you film, the more comfortable you become. We promise. Have Fun! - Of course you're a friendly, amiable person—you're a real estate agent! But it might be a struggle to convey all of this in front of the camera. Here's a quick secret: try to have fun. Your viewers will respond to your energy. If you can keep up a good level of enthusiasm, your potential clients will respond in kind. We don't have to tell you that the real estate business is the business of relationship, so show what entering into a professional relationship with you would look like. Get to Know Your Equipment - Cameras and video editing suites like iMovie can be easy to operate, but if you have no knowledge of them, it's easy to feel out of your depth. YouTube has a lot of easy-to-follow tutorials that will get you up to speed on the latest best practices. iMovie is not difficult to pick up and watching 20 minutes of tutorials is time well spent. Keep it Quick - Think short and sweet. Just like you, your clients are busy and won't have time to sit through hours of content. Incorporate a few longer pieces—a conversation between you and a another real estate agent where you break down market conditions, for example—but don't push yourself to extend content. A few minutes to show off your neighborhood or do a listing walkthrough is enough. YouTube Content Idea for Real Estate Agents 1: Neighborhood explorations The goal of neighborhood explorations is to show yourself as a neighborhood and area expert ready to guide a newcomer to an area that they'll love. You can still make this content if your neighborhood is under lockdown orders—you'll just have to take increased safety precautions. Sell your area as well as your listing. Let the viewer follow you around as you soak up the local atmosphere, get a cup of coffee, or do some shopping so they can envision themselves doing the same. It'll be like Google Street View, only better. Quick Set-Up Ideas: Begin in your car or at your home, speak about the benefits of the neighborhood. Show the viewer your journey to the neighborhood spot. If you're able to safely enter and purchase something from the store, go ahead and buy something you love. If you can't, spend a little bit of time letting your client know the store's offerings. YouTube Content Idea for Real Estate Agents 2: Listings walkthroughs Listing walkthroughs are a great way to show your listings and generate more interest. In typical market conditions, videos can help a viewer envision themselves in the space and can provide a refreshing variation from the usual slew of social media photos. With COVID, virtual walkthroughs are often the only way a potential client can see a listing. So take this content seriously. Quick Set-Up Ideas: Walk through your listings Show the home's or building's amenities End by encouraging your viewers to contact you if they think this listing is right for them. YouTube Content Idea for Real Estate Agents 3: Q&A Solicit questions from your clients and answer them in detail. Is no one asking you questions? Don't wait for adoring fans to flood your mailbox. Ask yourself questions. What would you want to know the answer to? What questions do you get asked on showings? Challenge yourself to come up with a brief, helpful answer on film. YouTube Content Idea for Real Estate Agents 4: Connect with other pros Two heads (or more!) are better than one. Join forces with another real estate agent for a collaborative video where the two of you can discuss real estate trends, the life of a real estate agent, tips for renting or buying, or major red flags to watch out for. The goal of this is to simultaneously create partnerships with other real estate agents and generate leads with your deep insight and knowledge of the real estate market. Quick Set-Up Ideas: Introduce your guest on the channel. Choose two talking points that the two of you can discuss. Have a natural discussion. YouTube Content Idea for Real Estate Agents 5: Real estate forecast and report Right now, uncertainty is pervasive and scary. Real estate agents have the power to become a powerful source of calm. What do you see in cards for the market? What amenities are becoming increasingly popular? Share your expertise on the real estate market to position yourself as a knowledgeable thought leader and a reliable source of information. Also, think about the type of information you present. How are you collecting your news? Who is your target audience and what do they want to know from you? If your client base seems to consist of young renters, perhaps a report of rental prices in your neighborhood might be beneficial. To view the original article, visit the RentalBeast blog.
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Is TikTok a Good Social Media Platform for Realtors?
TikTok is a social media channel that has become very popular recently. Many business owners who want to take their business to the next level are on TikTok now. Even Realtors have started using the social media platform to get noticed and target certain market segments. But how and why should you use TikTok for real estate? In this article, we will provide you with some examples and arguments.
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Let Listing Pictures and Video Do the Talking on Instagram
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Use Live Video to Communicate with Real Estate Clients
Strengthen Your Real Estate Brand on Social Media with Video With recent world events, customer communication has become even more important. Keeping in touch with past clients, leads, and supporters is essential given recent world events. These audiences are attuned to live video. With live video on social media, you can speak to hundreds and maintain the personal touch. Savvy real estate agents often use multiple social platforms. Each has its own features that help you showcase your value. Likewise, each one has enabled experts like you to reach the world through shareable video. Let's look at today's three main social video platforms:
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Best Practices for Video Tours
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How to Leverage Video to Reboot Your Business
The COVID-19 outbreak has left many agents like yourself unsure of what exactly they can do to keep their business going or how to get ahead during this time. Recently, we had Marki Lemons-Ryhal in our Secrets of Top Selling Agents Facebook Group to share some tips on using video to reboot your business during this time. From equipment to creating strategy, Lemons-Ryhal has you covered.
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A TikTok Guide for Real Estate Agents
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Video Tours: How to Have Confidence in Front of the Camera
Video marketing has become a more vital tool for real estate sales associates than ever before, as the coronavirus disrupts how the real estate industry normally does business. But speaking on camera can also be intimidating, especially if you haven't done it before. Nobody handles video marketing flawlessly the first time they try, and that's okay! With the right tips and a bit of practice, your intelligence, integrity, and honesty will shine through for your audience to see.
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Video Tours: Buyer Tested, Social Distance Approved
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RPR Debuts New Web Show: 'The Wow Factor'
RPR is doing everything it can to help REALTORS "wow" their clients and close more deals. As part of that ongoing effort, RPR dropped its first-ever web series on Monday. The show's goal is to educate, enlighten and entertain RPR users with a focus on tips, strategies, best practices and more.
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5 Fun and Easy YouTube Content Ideas for Real Estate Agents
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18 Tips to Make a Normal Real Estate Listing Video into Internet Gold
There are a lot of real estate listing videos on the Internet. There are also a lot of bad ones. People come up with excuses. "My listings are nothing special." "People only care about luxury listings." "I don't have good equipment." It's nonsense. Check out Brad Simmons' channel on YouTube. He has more subscribers showing multigenerational homes in rural Kentucky than former Bravo star Josh Flagg does showing Malibu mansions. In this this post, we'll show you 18 tips to take a normal listing video and turn it into ratings gold.
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Run Your Real Estate Business with a Smartphone Using Video Conferencing
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5 Tech Tools to Elevate Your Next Real Estate Video
There are a lot of considerations to make before you film a real estate video: what to say, what to wear, where to shoot. However, one of the biggest questions real estate agents face before delving into the world of video marketing is what to buy. What technology will help you produce the best video and how much do you need to invest? If you're just starting out and have a decent smartphone, that's a great place to start. The camera and microphone should be able to record a decent video. If you are thinking about taking your quality up a step, consider pairing some of these items with your smartphone for higher quality results without having to invest a fortune in video equipment.
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7 Reasons Why Real Estate Video Marketing Is a Wise Choice for You
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The 1-Minute Real Estate Video Strategy that Can Help You Win More Listings
Videos are essential for a real estate business--and to put it simply, if you're not doing videos, you're not making money. If you look at these three facts about video marketing, you'll see why: 80% of viewers recall video ads they saw in the last 30 days. Viewers retain 95% of a message when they watch it in a video (compared to 10% when reading it in text). People and firms using video get 6X more leads. And real estate marketing videos don't have to be complicated or fancy. You can look just as good as other top agents in your market, boost your word-of-mouth, and get more clients without hiring contractors or buying expensive equipment—all you need is a phone!
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Real Estate Agent's Ultimate Live Streaming Guide in 2019
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3 Lazy Listing Tours to Stand Out as the Expert Agent
As a listing expert, you know one of the ways you stand out amongst other listing agents is how you market and sell homes. You can use the method and technologies you use to market homes as a point of distinction in your market place. For example, if most people are just listing homes in the MLS, you can tell prospective sellers how you do things differently. Maybe you use Facebook Ads, or online videos, or Google to get prospective homes in front of buyers. Whatever combination of steps you use to market homes becomes your competitive advantage. And you can stand out in the marketplace when you communicate and share your competitive advantage and what makes you different. In our real estate practice, we use a lot of online video to stand out in our market. One of our favorite types of videos for marketing listings is what we call a "Lazy Listing Tour." In these videos, we simple show people one or more highlight features in a home. Why do we call them LAZY? Because we don't use expensive equipment or contractors to produce these videos. We typically use just our phones or our computer's webcam to create these videos. And even though they are easy and free to make, they get great engagement and results in our marketing. Let's take a look at three different examples of Lazy Listing Tours that you can use to stand out as a listing expert through the innovative marketing of real estate... Garry's Walking Tour In this video, Garry just used his phone's camera, his ear pods as the mic, and a selfie stick to hold his phone. Then he just walked and talked to give some insights into this home. After posting on Facebook, we created Facebook Ads to promote this video and got rewarded with tons of engagement. Facebook's algorithm favored this style of informal, yet interesting information. Wood from the Chicago Stock Exchange This is a short yet effective video. Chris just used his phone's camera and mic with a selfie stick. In this example, we're just showing one highlight feature of a home—in this case, the wood beams featured in the house. After posting on Facebook, we created an Facebook Ad to promote the video. We only spent a $1 a day on Facebook for a few days, but got thousands of videos and dozens of people clicking to get more information about this listing. Angelwilde Lazy Listing Tour For this example, Chris never left the comfort of his own home. Instead of physically going to the listing, we pulled up pictures of the home and talked about them while recording his screen and video on his laptop's webcam and a screen recording app. Tools like Wistia's Soapbox make it easy to create this type of screen sharing video. Now that you've seen how easy it is to make videos to market listings, all you need is the real estate. If you don't have a listing of your own you can use, we suggest asking your broker for help in getting a listing you can use for marketing purposes. Another option is to partner up with a listing agent with a listing to host an open house where you can market the open house and feature the home. To view the original article, visit the Paperless Agent blog.
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23 Resources to Grow Your Multimedia Marketing Skills
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Real Estate Video Marketing Using Just Your Phone
Real estate videos for marketing don't have to be complicated and they don't have to be fancy. You can make marketing videos marketing using just your phone--and the video will still get lots of views and engagement. One of my favorite videos to use for real estate marketing is what we call a "Walk Through" video. Like the name implies, the video is simply walking and talking about the home or a specific feature in the home.
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10 Ways to Build Video Confidence
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The Facebook for $1/Day Strategy
Facebook can be frustrating if you're trying to use it to grow your real estate practice and career. Whether it's sharing content, running ads, or getting leads, the Facebook formula isn't always so simple. That's why we reached out to a very special guest instructor, Dennis Yu, from Blitzmetrics. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is the co-author of Facebook Nation – a textbook taught in over 700 colleges and universities! Dennis shared with us his "Facebook for a $1 a Day" strategy. Dennis's Facebook tips and strategies will likely become some of the most powerful advertising methods in your repertoire.
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Generating Leads on a Budget
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Facebook Live for Your Business: As Easy as Point-Click-Shoot
Are you wondering how you can engage more with your followers on social media and build your business at the same time? There are many ways to do this. Probably one of the best is to use video – more specifically, Facebook Live. Using Facebook Live to build your business will not only help you engage with your friends on Facebook, but will also provide you with opportunities to showcase the different aspects of your business. Whether you are trying to provide tips for your clients or show a listing, Facebook Live might be the next best thing for your business.
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How to Sell Your Listings Using Video and Social Media
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YouTube Real Estate Marketing: The Ultimate Guide
Video marketing is one of the most useful tools for growing your real estate brand, and there's no better platform than YouTube for showcasing your best video content. With more than a billion users and a name known around the world, YouTube is a great place to reach real estate prospects from a wide range of demographics. It's also a fast, reliable platform for sharing video, which makes it easy for prospects to see what you have to offer. But success with YouTube isn't automatic. Learn how to position yourself for success with our ultimate guide to YouTube real estate marketing.
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5 Highly Creative Ways to Use Video to Connect with Real Estate Clients
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Why (and How) Real Estate Agents Should Use Video
Earlier this year, the social media management gurus at Buffer reported on 2018 trends and confirmed what we've known to be true: Video is the most popular type of content on social media, and it's not going anywhere. In fact, BuzzSumo found that video posts on Facebook have twice the engagement of other posts. More and more people are putting marketing dollars into video, and there are tons of reasons that real estate agents should do the same. Here, we answer a few FAQs on video and how you can bake it into your digital marketing strategy:
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Friday Freebie: Create Pro Real Estate Videos in 60 Seconds (or Less)
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I Have a Great YouTube Ad... Now How Do I Get Viewers?
YouTube ads are a powerful, largely untapped source of business in the real estate industry. If you're ready to step into video advertising, check out our article on making a YouTube video ad. Once your video is ready, make sure your ad has the best chance to engage with potential clients and build your business. Maximize your video's reach by following the steps below.
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Real Estate Video Marketing 101
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YouTube Ads: TV Ads for the 21st Century
Anywhere you find content these days, you can be sure someone has figured out a way to offer advertising with it. Facebook has Facebook Ads, Instagram has Instagram Advertising, and YouTube has YouTube Ads. While you and your local competitors are likely already fighting for market share on the first two channels, chances are that your local YouTube audience has a lot of untapped potential.
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Video Tour or Virtual Reality: Are Both Necessary?
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Video Marketing for Real Estate Made Easy
Thursday, August 23, 2018 at 9:00 AM PDT Every day, billions of people watch billions of hours of video on YouTube. That's more than 40 Super Bowls being watched every day! That's why now, more than ever, video websites like YouTube and Facebook are like the "Wild West" of advertising online. No one is doing it. It's easy (when you know how). And the results are AMAZING. Don't let excuses like "I don't know how" or "It's too hard" hold you back. Join us this Thursday to learn how easy Video Marketing and YouTube can be (even for the most camera shy). Plus, you'll learn how to get crazy exposure to your local real estate market, build heaping amounts of Trust in a short amount of time, and turn your network of relationships into a tribe of word-of-mouth fans. Join us for Thursday's webinar to learn: The easy way to create videos of yourself or your listings (no fancy camera or editing software required!) Templates, scripts, and outlines that will make creating videos simple, quick, and fun (and help get rid of stage fright). Quick tips for setting up a YouTube channel your clients will want to visit again and again. Video SEO best practices that will help clients and prospects find your videos. YouTube Ad campaigns that will get your listings MASSIVE exposure (YouTube is the #1 search destination for homebuyers). Register now!
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IGTV and Video Marketing for Your Business
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3 Easy Ways to Future-proof Your Real Estate Business
What can real estate agents do now to prepare their business for the future? Experts Kristi Kennelly and David & Jonah Stillman have a few ideas. During a recent conference, they (and many others!) shared action steps Realtors can take now to make sure they're staying ahead of the curve—and top of mind with their sphere and farming area. Here are the top three ways that agents can impress clients and ensure their business lasts for the long haul:
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Easy Steps to Creating Your First Interview Video for Real Estate Marketing
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What the Top 5 Real Estate Video Marketers Share in Common
The amazing advantages of video have many agents dipping their toe in the real estate video marketing waters. With so many agents touting success, newcomers are looking to tricks of the trade for maximizing response time and success in their video marketing endeavors. Is there a common thread? What the Top 5 Real Estate Video Marketing Creators Have in Common Among the 'who's who' of real estate video content creators, a wide array of styles, tactics and channels are used. But among them, two facets prevail: Quality and quantity. Let's take a closer look:
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Real Estate Videography: 12 Tips to Get You Started
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3 Types of Videos that Generate High-Quality Real Estate Leads
Generating new leads is vital if you want to grow your real estate business. Most agents have their tried-and-true trade secrets for generating leads. But there's a powerful lead generation tool that many real estate agents are missing out on: video content. The National Association of Realtors found that 36 percent of buyers used online video sites (like YouTube, for example) in their home search, yet only 30 percent of real estate agents offer video content.
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4 Visual Extras to Give Your Property Marketing Plan a Boost
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Five Creative Ways to Use Video to Connect with Real Estate Clients
Using video to connect with your clients and prospects can help you to develop a richer, more trusting relationship with them. In the real estate business, there are few things more important! So how can you start integrating video into your marketing without investing a lot of money in a professional videographer? Try these five video ideas that you can do on your own using a smartphone, laptop, tablet or video camera.
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Live Video Chat: The Must-Have Apps
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8 Accessories that Give Your Smartphone Superpowers (Part 1)
Want to soup up your mobile phone? Rather than relying on apps for that (as we so often do), let's head down the road less travelled instead. Today, we're exploring the world of physical accessories that work with--and enhance--your smartphone. Enter the World of Smartphone Accessories That's right, we're ditching the digital in favor of things that attach to or sync to your phone and boost its functionality. And we have to say, there are a LOT of different types of mobile phone accessories--so much so that we've broken up this article into two parts. Today, we're taking a look at accessories that enhance the multimedia capabilities of your phone, and make those photos and Facebook Live videos so much better.
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25 Resources for Mastering Real Estate Photography, Video and Beyond
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Real Estate Marketing Videos in 5 Simple Steps
Real estate marketing videos are among the most effective tools you can use to differentiate yourself from other agents in the market. The National Association of Realtors found that 85 percent of buyers and sellers want to work with an agent who uses video, yet only 15 percent of agents actually produce them. According to online marketing company WordStream, "one-third of online activity is spent watching video," and "marketers who use video grow revenue 49 percent faster than non-video users." Video content gets more social media shares than text and images combined, it increases organic search traffic and email click-through rates, and it makes a lasting impression on viewers. So why aren't more real estate agents using video to reach potential new clients and stay connected to past clients and contacts? Most simply don't know how. If you're like the majority of real estate agents who are intimidated by the thought of producing and publishing video content, this article is for you. We tapped into the expertise of a highly experienced video presenter, Paperless Agent President Chris Scott, and a professional videographer, Jerrett Wilson. They broke the process down into five simple steps that you can use to start producing professional-looking and impactful video content to grow your business, attract new leads, establish trust with existing contacts, and build your reputation as a leader in the industry.
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Using Video Marketing to Reach Your Full Potential in Real Estate
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Video is the Emperor: 5 Video Options for Agents to Fuel Facebook Reach
If you've attended any training classes or lunch-n-learns on real estate marketing (or have read anything on marketing best practices, for that matter), you've likely heard that "content is king." But if you're trying to drive eyeballs to your Facebook page—video is the emperor! Let me explain. Studies have found that Facebook video gets triple the engagement and 1,200 percent more shares than text and image posts combined. And, videos uploaded directly to Facebook (we call this "natively" because it lives directly on Facebook vs. a platform like YouTube), get 110 percent higher engagement and 478 percent higher share rates (on average) than simply sharing a link to a video. Before you get worried, I have a few solutions below that require no physical presence in front of the camera. No hair and makeup. No shaving. No first-time-in-front-of-a-camera jitters. So, keep reading!
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Friday Freebie: Your Guide to Reaching More Real Estate Consumers on YouTube
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The Cheapest, Fastest Way to Caption Your Real Estate Videos
Captioning your videos is one of the untapped marketing treasures for real estate agents today, as it delivers two huge, immediate benefits. First, it puts you in compliance with the intent of the ADA (Americans with Disabilities Act) and the Canadian CRTC Caption Laws and potentially helps you avoid getting caught up in a potential lawsuit when your videos are in compliance with web accessibility standards by including closed captions. Second, and more importantly, you can tap an untapped market and potentially reach more buyers and sellers when you close caption your videos.
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Roll tape! How to create a low-budget, high-impact market update video in 15 minutes flat
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3 Videos You Can Use to Win Listings BEFORE the Listing Presentation
Need more listings? Then you need to stand out from the crowd — and the potent combination of video and email can help. How? That's what broker and trainer Garry Wise and real estate marketing expert Steve Pacinelli will be sharing at the upcoming realtor.com® Results Summit in September. Today, we're offering a preview of the tips and techniques they'll be highlighting later this month. Win Over Sellers Before Your First Appointment
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Five Ways to Use SEO to Drive Real Estate Leads
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Public Speaking for Real Estate: How to Overcome Video Anxiety
Many agents understand the value of video marketing. They know how to use a video camera and can think of several ways through which videos can help them attract more leads. However, they don't create videos. Why? Because they're afraid of how they'll look or sound on camera. If you're one of the agents letting fear of the camera keep you from growing your business through video, check out the tips below to learn how you can look and sound your best and, in doing so, find the confidence to give video a try! How You Look
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Repurpose Your Videos to Build a Captive Email Audience
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How to Make a Video People Will Actually Watch
Video is one of the most powerful forms of communications. And today, your smartphone and your laptop together make the production part of video easier than ever. The hard part is still finding a way to create videos that people actually want to watch. So what can an agent do to create a video that people actually want to watch? Create a community close-up The secret to a great real estate video, say the experts, can be found in creating content that homebuyers want to see that they can't easily find elsewhere on the Internet. That's why videos that include content that profiles a neighborhood or is a close up of a community are so effective. Video tips Here's how to put together a great community close-up or neighborhood profile:
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How to Live Stream Like a Pro: Cut Through the Noise on Facebook and Instagram
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10 Seller Lead Strategies | #1: Leverage video to become the area’s leading expert online
The realtor.com® Results Series team has been on the road sharing our top 10 tips for drawing in and converting seller leads. And now, we're ready to share them online with you! For the next few weeks, tune into the Results Series blog to learn how we recommend you engage and convert sellers this spring and summer. Our first tip has to do with becoming the resident online expert in your area... using (gulp) video. Why video? For years, speakers and conferences have touted the importance of incorporating video into your marketing. Do you know why? Because, quite simply, video works. YouTube is owned by Google, and the search giant isn't shy about rewarding those who leverage its proprietary video platform. In fact, you're 53x more likely to show up on the first page of Google if your page features video. What about video is so important? Still not convinced? Okay, here are our five favorite things about video: Videos automatically show your personality. Not everyone knows how to write in their own voice, which means that market update blogs can become a snoozer, even when written by the most engaging agent. Videos, on the other hand, help you make an immediate connection with your audience. Videos play natively on social media channels. While one simple click may not seem like a major barrier to entry, your target audience is just savvy enough to avoid going to a new page if they can. When you post videos on Facebook, Twitter or Instagram, your targets can enjoy your content without leaving the comfort of their personal feeds. Do you live somewhere photogenic? If your market area has the most beautiful biking trails, the best brunch options or the most rockin' dog parks, then you should be showing them off on video! Your sellers want video. 85 percent of consumers want to work with an agent who uses video. That means that by avoiding this technology, you're actively turning off potential clients. Buyers are looking at community videos and listing videos: of the homebuyers who use video in their search, 86 percent are researching a community and 70 percent use video to tour the inside of homes. No wonder your sellers are so eager for you to use video — it's an almost foolproof way to drive more traffic to their listing!
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Facebook Video Tips, Tricks, and Best Practices
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No Pressure, No Problem: Take the Video Chat Challenge
We've given you our take on the best video chat apps out there, and shown you five different ways you can use video chat to up your services to clients. But... you haven't fired up FaceTime or ooVoo with a client yet, have you? It's alright to have some nerves, but it's time to move past them so you can delight and surprise every client, no matter how near, far, busy or slow-moving. So. It's time. For the video chat challenge. Step One: Buddy Up When you're intro-ing any new technology, it's important to do as many test runs as you need before taking the new tool or app into "prime time." So first, find a buddy who also wants to learn how to use video chat. It can be a fellow agent, your broker or office tech liaison, a listing coordinator... and if all else fails, it can be a spouse, your teenage kid or a personal friend. Step Two: Choose One App Review our top five video chat apps and decide which one seems the most suited to your business. Ideally, you and your buddy will want to try the same app (so you can give each other pointers). But if you feel that different tech would work best, then tackle one app one week, and the other app the following week so everyone wins.
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5 Ways You Can Use Video Chat to Boost the Services You Provide Your Clients
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The 5 Best Video Chat Apps for Real Estate Agents
No, you're not imagining it. Open house attendees, showing appointments and even your fellow agents are video chatting a lot more often these days. It makes sense that in our hyper-social world, buyers may want to crowdsource their decision before they make an offer. But they're not the only people who can get ahead using video chat technology. Agents can also leverage live video chat apps to keep in touch with out-of-town clients, update buyers about small changes that have been made due to contingencies or inspections, or to simply show off their latest listing to other agents who are too busy in the field to swing by the broker open. We've done the research and the Results Series team informally voted on our top five favorite video chat apps for 2017. Read on to see which video chat app is best for you and your clients. 1. Most Intuitive: FaceTime FaceTime is the native video chat app for Apple mobile devices — iPad and iPhone. FaceTime is designed to use your wi-fi connection first, but will connect and run through your data if wi-fi is unavailable. Here's how to check to ensure that your iPhone knows to use wi-fi first, with data as a backup. Biggest FaceTime advantage: Unlike other apps that require a special download, FaceTime has just one barrier to entry: it's available to iPhone users who are contacting other iPhone users. This makes it a great option for anyone, regardless of their technical prowess. The technology comes pre-loaded on your iPhone and you just have to tap the FaceTime icon within your contacts to make a FaceTime call. Biggest FaceTime disadvantage: FaceTime is still a 1-to-1 app, so you can't yet host a group video chat. Rumor has it that you'll be able to host group chats with the launch of ioS 11 this June. FaceTime best practice: Even if the purpose of the call is to show off the listing, be sure to start every call in selfie mode, so you can quickly establish a connection before you turn the camera on the property. And remember to avoid looking at the corner where your face is; always make eye contact with the call recipient when in selfie mode by looking at the lens.
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Real Estate Video Marketing: What You Need to Be Doing Right Now
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3 Reasons to Use Live Video in Your Real Estate Business
Live streaming video has become the hottest new social media trend, with platforms like Instagram Live and Snapchat growing in popularity. In 2016, Snapchat reported 150 million daily active users worldwide compared to Twitter, which reported 110 million daily active users. Facebook leads the pack in terms of daily active users with a whopping 1.23 billion daily active users, making Facebook Live a very powerful tool to connect with your audience in real time and capitalize on the use of video to cut through the crowded social media marketplace to get noticed. Instagram has also gotten in on the action with Instagram Live, which reported 100 million daily active viewers in October 2016 just two months after launching the new feature. According to Forrester Research, live video receives three times the amount of engagement than prerecorded video! If you've been intimidated by the idea of being on camera, then no doubt the idea of being on LIVE camera is downright terrifying! However, there are many benefits that live social video can provide to your business – even more so than other video formats. Here are three reasons you should start integrating live video into your business NOW! Authenticity Attracts According to the NAR Profile of Home Buyers and Sellers, 97 percent of respondents cited the top factor for choosing a real estate agent is honesty and integrity. Consumers today are looking for authenticity and, let's face it, there's nothing as authentic as genuine live video! In fact, Brandlive reported that 79 percent of businesses perceive live video as a more authentic way to connect with audiences. This platform gives your audience an opportunity to interact with you in real time and get a sense of the person that you are. Live videos don't have to be fancy or high in production value—just keep it real!
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How to Make Killer Real Estate Content for YouTube
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The Best Real Estate Drone Footage Is Less Drone Footage
A primer for hiring drone videographers for real estate marketing In military parlance, they're called UAVs, or unmanned aerial vehicles. "Drone" suggests the device operates autonomously, implying that it doesn't require years of training to pilot. There's probably no selling that military acronym to the public today, as "drones" have become a popular way for people to capture extreme recreational exploits, or in the case of real estate, powerful listing visuals. In the late 90s, it was digital cameras that allowed real estate professionals to capture creative visuals and quickly turn around property content. Then, there was the Internet. Alongside 3D tours, aerial photography is the latest advancement in real estate marketing that has agents scrambling for ways to offer it to their clients. The fastest, easiest way to get started with drone photography is to hire a professional. Every major market has a licensed person or marketing company with certification for operating an unmanned aircraft system (UAS), the most recent formal legal terminology. For years, the only form of legal structure the FAA could apply to monitoring drone flight was what already existed: actual pilot licenses. To tackle the rapid growth of consumer-level drones, they settled in 2016 on "remote pilot certification."
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The Do's and Don'ts of Facebook Live: What to embrace, what to avoid when livestreaming
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29 Resources to Help You Master Real Estate Video and Photography
For years, articles about real estate photography have consistently been among the best performing articles on our site. But in 2016, a strange thing happened--articles about real estate videos began to dominate. It's not just typical YouTube videos, either. In 2016, the rise of new technology like Facebook Live, augmented reality, and virtual reality changed the landscape of real estate multimedia. To help our readers get a grasp on all the new trends shaping the current media landscape, we've rounded up our best articles on real estate video, photography, and graphic design from 2016 here. Crash Course in Real Estate Video If you want a quick way to build your video production skill set, consider the following four articles your syllabus for Real Estate Video 101. Your first reading is The Beginner's Guide to Video Marketing for Real Estate to get grounded in the basics of real estate videography. Next, put theory into action with this series of progressively more challenging assignments. Once you're finished, you'll have created your first video, and learned the basics of new technologies like Snapchat and Hyperlapse: Video Challenge for Beginners: How to get started with easy, free video tools Intermediate Video Challenge: How to get ahead using video Advanced Video Challenge: Livestreaming, buying new tools and crushing Snapchat
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3 Timeless Techniques to Make Listing Videos Stand Out
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Fear of Facebook Live? How to get over it (and get tons of exposure)
At this point, it's impossible to ignore: Facebook Live is a game-changing feature for the social media behemoth. Millions of live stream videos are posted each day, and stats show that people spend triple the time watching live stream videos than traditional video posts. Plus, Facebook is doubling down on helping their users get more views by automating alerts when a friend or page goes live. In short, Facebook Live is only going to get bigger — and so is your opportunity to use it as a free brand-building tool! If you're too scared to try it, we have a few easy exercises and best practices to get you started in private. 1) Practice to an audience of one To give the feature a test, head over to your personal page. On this page, you can practice a live stream by setting it to stream only to yourself. Click on the "Live" button in the top left, just below the search bar. Immediately select "Only me" as the audience for your video, then give it a test! Once the post is up, watch it a few times to see how you did.
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10 Reasons Why Consumers Are Ignoring Your Real Estate Videos
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Google's Pixel and Daydream Can Be Game-Changing for Real Estate Video and Photography
A few weeks ago, we wrote about how the new iPhone 7 could help DIY real estate professionals improve their listing videos and photography. Well, it seems only fair that we do the same for the new Google phone—Pixel. What unique ability does Pixel offer real estate professionals? Is it a worthy competitor for the iPhone? Does it have a headphone jack? What the heck is Daydream? Get all these answers and more...right now! Pixel Like the iPhone 7, Pixel has some nice new features that a DIY agent can use to improve their listing video and photography. The phone has the highest-rated smartphone camera ever by DxOMark—a company that specializes in the analysis of image and video quality in cameras, lenses and smartphones. Some quick thoughts on their findings: 12.3 MP camera & f/2.0 lens means the phone can record high detail in most lighting conditions—you won't need perfect lighting to capture clear shots of your listing The laser detected auto-focus will help you in capturing video without losing focus The white balance is accurate, so you can capture both indoor and outdoor shots and get a good representation of natural color The camera can record 1080p at 120 fps, so you're able to shoot video in slow motion at the second highest resolution available The camera can also record in 4k at 30fps, so you're able to shoot video in the highest resolution available The camera doesn't appear to have the equivalent of the iPhone's dual camera system and shallow depth of field. However, Pixel's ability to capture in low-light conditions, as well as its excellent and accurate color detail, is a great boon for real estate agents looking to improve the quality of their video and photography without paying a professional. While these are not revolutionary changes, they are significant enough to have an impact.
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So You Got the Listing. Now What?
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Three Must-Have Videos for Your Real Estate Business
Virtually every business around today has a web presence. Or, put another way, every business that wants to grow and thrive has a website. If it's important for any business, then it's vital for real estate professionals. With today's advancements, your clients can get their first look—even a virtual walk-through—of the homes you've listed (and, hopefully, homes you'd like to help them buy). As helpful as that is, though, there are several essential ingredients that will help your website help you. And, no, one of them is not a mortgage calculator—although that is a great tool to provide your prospective clients! The magic ingredients are videos, and there are three that are key to helping you gain clients—and sales! The magic of video is that it attracts and holds the interest of your website visitors, and helps you build a rapport that just isn't the same if they're only reading your written communications. There are three videos that are essential to establishing your brand, expertise and qualifications—and at the same time will give the potential client the information they want and need to move forward with you and one or more of the homes you have listed. Those include market videos, listing videos and advice videos. Market videos give the prospective homebuyer a feel for the area Market videos give the prospective homebuyer a feel for the area they're looking to relocate to. Be as comprehensive as possible without getting overly detailed. You want to give them a favorable impression of the community without lulling them to sleep with statistics. Think of what you would want to know about an area you were looking to move into, and then show them. Are the neighborhoods full of quiet, tree-lined streets?
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How the iPhone 7 Can Improve DIY Real Estate Video and Photography
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Facebook Live 101: How to Leverage this Tool for Business Success
When Facebook Live launched worldwide in April, Mark Zuckerberg said it was to "make it easier to create, share and discover live videos." Essentially, Facebook equipped users with the ability to visually share whatever they want, whenever they want. Furthermore, it offers the ability to: Have engaging conversations with followers Reach new audiences in new ways Connect instantly Tell your story, your way How can you apply this concept of instant connection to your real estate business? Here are 4 ways to easily leverage Facebook Live for business success: 1. Broadcast live from open houses Traditional open houses are becoming a thing of the past. Potential clients are more reluctant to attend an open house without first knowing as much as possible about the property. Facebook Live provides you with an opportunity to broadcast your listing to a wider audience before they travel to an open house. Plus, the service allows for real-time comments from users watching the stream, allowing you to easily answer any questions about the property. This is a great opportunity for you to reach consumers who may be interested in moving to the area, but don't have the ability to hop in the car and attend every open house they're interested in.
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New Drone Rule Affecting the Real Estate Industry
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The Beginner's Guide to Video Marketing for Real Estate
When it comes to building your personal brand as a real estate agent, content marketing is important, but photography and videography are essential. People want to see your face, hear your voice, and get their own first impression of you—all before ever meeting you face-to-face. Video marketing is one of the most effective ways to strengthen your reputation and get your business in front of new customers. As more and more people have learned to rely on the internet and smartphones to perform daily tasks, communicate with people, and educate themselves, video has become increasingly popular. Consider the following statistics on the impact and importance of video, shared in a blog post by Insivia: 147 million Americans watch video on the internet. The average user is exposed to an average 32.3 videos in a month. After watching a video, 64% of users are more likely to buy a product online. YouTube users watch more than 3 billion hours of video per month. Including a video on your homepage can increase conversion rates by 20% or more. Video marketing is an important opportunity that you can't ignore as a real estate agent. If you want to grow your business, connect and interact with more leads online, and build a stronger personal brand that differentiates you from local competitors, you have to invest in video. This beginner's guide will give you the information, tools, and resources needed to get started.
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Advanced Video Challenge: Livestreaming, buying new tools and crushing Snapchat
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Intermediate Video Challenge: How to get ahead using video
The most compelling CTA in marketing today may be the "play" button. Whether you've just completed our beginner challenge, or are naturally an intermediate video user, it's time to test out some tools and apps that will bring your video game to the next level. Quick review of best practices Here's what BombBomb's Steve Pacinelli recommends: Don't shoot from below! Test out your angles and find out what's most flattering. Look at the lens, not at yourself. Make sure your light source is coming from behind the camera (or at the very least, not behind you) Write a bullet-point outline and run through it 2x max before hitting record. Or, simply think of recording a video like leaving a voicemail. You are just moving the phone from your ear to in front of you. If any words or phrases trip you up, consider changing them out for more casual language. (Example: say "use" instead of "utilize," etc.) Challenge one: Download and use Hyperlapse Hyperlapse is an app from Instagram, and most people know it for its mind-bending sped-up videos. But you can also use Hyperlapse to stabilize your video, and you can set it to play at any speed (including regular speed). Download Hyperlapse for your iPhone Download Hyperlapse for your Android phone
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Video Challenge for Beginners: How to get started with easy, free video tools
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Why Use Real Estate Listing Videos on Your Facebook Page
Hands down, Facebook is the king of social media platforms, topping out at over 1.5 billion active monthly users. Since entering the online world in 2006, Facebook has been a game changer in the way we communicate both personally and professionally. Those in the real estate industry are no exception—especially for those who know how to use it the right way. Some savvy real estate agents and brokerage firms are upping their game by adding real estate listing videos to their Facebook pages as part of their overall digital marketing plans. Here's why: 1. Video marketing is on the rise. Facebook has seen a significant jump in the number of videos viewed daily—from 4 billion to 8 billion in just a short eight-month time period. In addition, video posts have a greater organic reach than photos by 135 percent. Plus it's estimated that by 2019, 80 percent of the world's internet traffic will be video—and in the United States an estimated 85 percent. 2. Your clients and prospects want Facebook videos. The Facebook community has spoken and they want videos! According to Facebook Media, "more than 50 percent of people who come back to Facebook every day in the US watch at least one video daily and 76 percent of people in the US who use Facebook say they tend to discover the videos they watch on Facebook.
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The Top 5 Digital Marketing Hacks for Real Estate Professionals
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7 Tips for Distributing Real Estate Video Content
When taking advantage of the immense power of real estate videos, there are quite a few ways to ensure that you are getting maximum exposure and the most Search Engine Optimization (SEO) from your investment. Surprisingly, many agents take the time to create cinematic property videos that go largely unnoticed. Developing a brand following for your agency takes time, but there are a few easy ways to ensure that your videos get noticed. Quality The most obvious way to build up impressions and views on your video content is by publishing high-quality cinematography. Videos with aerial drone footage, slow-motion shots, and cinematic camera moves will quickly put your videos in the spotlight, where potential buyers (and future sellers) will take notice. Videos that go "viral" can generate hundreds of thousands of impressions and create significant exposure for your listing and brand. Setting the bar high in terms of quality will also drive viewers to your other video and web content. Conversely, poor video resolution, jumpy footage, or jittery drone clips will quickly drive web traffic away or even turn away a potential client. Distribute on multiple platforms A professional and active social media presence is essential for every real estate agent. Social media is the top way to create one-on-one engagement of potential buyers and sellers in your local market. While Facebook is the go-to channel for most real estate videos, publishing on many channels is the best way to quickly generate more impressions and create long-lasting SEO benefits. It's recommended that agents also create channels on YouTube, Instagram, and Vimeo that are properly branded with your website, headshot, agency, and contact information.
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What Does a Great Real Estate Video Look Like? Here Are 5 Examples
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Seven Reasons Why Using Videos to Market Listings Is a Good Idea
The use of video has arguably become the most important marketing tool for real estate agents today. Thanks to video, it has never been easier or quicker to market listings. At the same time, consumers are increasingly relying on video as they begin their home search. Home sellers list with agents who use video It's natural to think of home buyers as the ones depending on video listings, but it was discovered recently that 73 percent of all home sellers are more likely to list with an agent who uses video. They understand that buyers are more likely to find and take interest in their home through a video listing than they are through simple text or photos. Listings with videos are easier to find out Google In addition to attracting more sellers, marketing homes using video will gain more exposure for listings. A video listing is 53 times more likely to generate a first-page Google ranking than text or photos.
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What Video Watch Rate Means for Your Marketing
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3,2,1 Action! Facebook Live is HERE and It Is a Total Game Changer!
Facebook Live allows users to do exactly what its name implies–stream live content to your friends or fans on any topic! Facebook Live is built into the area where you normally go to publish a status update. You also have the option to either broadcast from your personal profile or your verified Facebook Business Page. This feature only works on the Facebook mobile app and is available to both Apple and Android users. No need to worry about professional set-up, lighting, and cameras. This production is meant to be raw, real, and telling it like it is! Just be sure you plan a main theme or focus for your broadcast so it doesn't turn into random ramblings. How it Works Ready to dive in? Here's how the process works–it's easier than you think! Step 1: Create a status. Once you're able to start typing, select the icon on the far right resembling a silhouette with two halos around it.
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What Goes Into a Winning Listing Video
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3 Ways to Build Your Online Brand with Advice Videos
If you're trying to build your online brand, credibility is a pillar to success. Providing consistent value for clients helps establish your position as a trusted expert in the market; keeping in contact with people you've already sold to helps fill the pipeline down the road. Visibility equals credibility There's no shortage of things vying for your clients' attention. And when it comes to communicating with prospective and current clients, you want to let them know you have their best interests at heart. No matter what your digital medium for communication, email, social media, or blog posts, it's important to let your audience know you're trustworthy. When including advice videos in your media of choice, let the viewer know directly the best way for them to contact you should they need additional information about a listing or their home buying process.
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Getting Started with Video for Real Estate in 3 Steps
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What Is an End of Video Call-to-Action and Why Does It Matter?
Have you ever shopped for a product, online or in person, and after deciding it's what you want, find there's no way to purchase it? Most likely not. Especially if there's a commission involved, some salesperson will give you every opportunity to pull the trigger. Or the website will make it very easy to add the item to its online cart–or, at the very least, you'll be very clearly presented with the opportunity to chat with a friendly advisor who, you guessed it, will be glad to help you decide to buy the product. These are calls-to-action. If you like this product, it suits your needs or wants, and the price is right, will you buy now? Or at least take the next step in the buying process? Or subscribe to my mailing list? Whatever it is you want the viewer to do, there has to be a call to action. If they've just watched your home tour video, they're probably not ready to sign papers just yet, although that would be nice. It is important, however, to keep them engaged...and to make it as easy as possible for them to connect with you. There are several ways to make a call-to-action. If you or a professional have narrated your video or appeared on-camera, include a vocal call-to-action. Ask the viewer verbally to take the next step, whether it's calling you directly, giving you their contact information, or directing them to your website.
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Fail to Plan, Plan to Fail: 5 Quick Tips for DIY Real Estate Videos
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Looking for a Unique Value Proposition? Check Out 360° Video!
Did you know that videos are expected to account for up to 79% of internet traffic in 2016 (Cisco)? From Vine to GoPro, there have been many advancements to video in the past several years, which makes it easy to take and share video anywhere. Now there is a new tool practically made for real estate: 360° video. What is 360° Video? At first, 360° video involved several cameras in a single framework with the lenses pointed in different directions so each camera could individually record separate videos. These videos would later be "stitched" together to form one video. Now, 360° cameras come as a single unit with different lenses pointed in various directions so your viewer can use their mouse or phone to look up, down and all around the shot. How to make 360° videos: Once you have a 360° camera, all you have to do is hold the camera or position it with a tripod, and press record. There are several options for a 360° camera with software that will automatically do any editing required to make the various angles come together into a single video.
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Top Online Marketing Trends for Real Estate Pros
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Realtor.com Launches Content Sharing Hub
Realtor.com has launched a Content Sharing Hub, a one-stop place where agents can find and share real estate related videos on their websites or social media profiles. The Hub features over two dozen videos, the majority of which are aimed at educating consumers on real estate topics like mortgages and the home buying process. The idea is to offer Realtors a suite of high-end educational content that they can use to connect with clients and leads. The highlight of the videos is Realtor.com's award winning "Learn with Liz" series, starring actress Elizabeth Banks. Like Banks herself, the videos are entertaining and relatable. Because of their (and her) wide demographic appeal, the videos offer a promising level of engagement with your sphere. Here's a breakdown of the type of videos currently available in the Hub: Learn with Liz - Humor mixes with practical advice in this sequence of five educational videos that walks viewers through the entire purchase process--from knowing when you're reading to closing the sale. These would be especially helpful on your website's first-time buyers page. Homebuying 101 - This series of five videos dives even deeper into the homebuying process, touching on everything from submitting an offer to common homebuying myths. Share these on your website's resource page for first-time buyers, or in individual blog posts that touch on a single video's given subject (like the closing process, for example). Mortgage 101 - A series of six educational videos on everything from the role credit plays in securing a mortgage to down payments.
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73 Tips for Real Estate Video Marketing
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Agents: Get Your Videos on Facebook to Generate Millennial Leads
What should I do? Put your real estate videos on Facebook. Why should I do that? Facebook videos generate 8 billion views on a daily basis 57% of millennials use Facebook every day 84% of millennials share some kind of content online every month Re: (1) – That's a lot of views. Re: (2) – If you knew your potential clients were going to the same place every day, don't you think that that would be a good place to market to them? Re: (3) – Your potential clients can potentially share your video with their friends (who are also potential clients).
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15 Resources for Better Real Estate Photos and Videos
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Tips and Tricks to Increase Your Periscope Viewers
It's not surprising that Periscope is one of the "it" social media networks right now. With its unique spin on online communication, this social network reached its first 1 million members within 7 days. For comparison, Twitter took 24 months to reach that first million member mark, Facebook took 10 months, and Instagram took 2.5 months. But how does Periscope work? Well, a Periscope user will broadcast a live video (called a "scope"), and anyone can watch the video while interacting with the broadcaster in real-time. A viewer can both chat with the broadcaster (by tapping "Say something"), or can show the broadcaster that they like the scope by tapping the video to give a heart. After the initial broadcast, videos remain available for anyone to watch for the following 24 hours, after which point in time the video gets deleted from Periscope's servers. It's a great way to really connect with other people, especially if you are the person doing the broadcast – the social network lends itself easily to helping broadcasters be seen as experts in their relative fields. Six months ago, we gave you some real estate ideas for Periscope; now that you've had some time to experiment with the platform, here are some of our tips on getting more viewers and better connecting with them during your broadcasts. Promote Your Show This is often one of the biggest things that people forget to do! Even before your first show, you should be telling your followers on your other social networks about your upcoming broadcast – and include the specific day and time that you will be doing it. At the end of each show, you should also be promoting your next scope – give your viewers a bit of a teaser as to what you will be talking about in your next broadcast, as well as what day and time it will be. Also, don't forget to ask users to follow your account and share your broadcast if they found it helpful!
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