The Charfen Institute and ReachFactor Collaborate to Provide New Tools and Services to Nationwide Member Base

Austin, TX - June 21, 2012: Charfen Institute, creators of Certified Distressed Property Experts® (CDPE), Certified Investor Agent Specialists® (CIAS) real estate agent designations, announced today a partnership with ReachFactor.

Under the terms of the agreement, the Charfen Institute will promote and make available a special, no-cost version of ReachFactor’s program to agents who hold any of the Institute’s designations. These agents will be able to use ReachFactor’s client feedback surveying and automated marketing tools to build and promote a 3rd-party-verified online reputation. ReachFactor, in turn, will promote and make available a special reduced rate offering to their members who chose to attend the Breakthrough Conference in Las Vegas this July.

Moving forward, ReachFactor will continuously update the appropriate CDPE or CIAS designation onto agent profiles in ReachFactor’s directory of 600,000 real estate agents and correspondingly apply a new search filter so that prospective home buyers, sellers and investors can quickly find trained experts for their next transaction. All CDPE and CIAS-designated agents will be able to claim their free ReachFactor account from within the Charfen Institute network.

“We’re tremendously excited to be able to share with our membership the value that ReachFactor provides to agents. They’ve brought real estate referrals into the 21st century with their innovative platform, and this allows agents to successfully expand their databases by maintaining a great online reputation,” said Justin LeVrier, the Director of Business Development at the Charfen Institute.

“The best real estate agents continually invest in education and it’s imperative that our agent directory clearly distinguishes agents who possess very specific skills,” says Suresh Srinivasan, ReachFactor’s CEO. “We look forward to automating the process by which Charfen’s network of agents build and market their reputation to the buyers, sellers, and investors who are vetting agents online.”

The companies expect the first phase of integration to be completed in June 2012.