September 26 2012
Are your marketing efforts paying off, or are leads slipping away? Market Leader's new whitepaper, 5 Steps to Increasing Your Lead Generation ROI, reveals crucial strategies you should be implementing.
Read on for a more in-depth summary.
Your website is your most powerful marketing tool. Without first building a site that's valuable to users, you are unable to create a contact strategy that converts visitors into leads.
Once you've driven traffic to your website, use an integrated CRM system to convert visitors to leads. A comprehensive CRM can show what properties your registered users are searching for, and help you analyze patterns in price, number of bedrooms, and more.
Use this information to craft a personalized first contact strategy. Now that you know what a visitor wants, you can give them exactly the information they're looking for!
After you've made that powerful first impression, keep leads viable by staying in touch. Market Leader suggests using a CRM system that automates this process with welcome emails, listing alerts, and marketing campaigns.
Download 5 Steps to Increasing Your Lead Generation ROI FREE from Market Leader.