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Maximize Your Marketing Spend with Matterport
Thursday, May 9, 2024 at 8:30 AM PDT In today's competitive real estate market, adaptation is the key to staying ahead. With recent changes in commission regulations, showcasing your value proposition to clients is more important than ever. Explore the transformative potential of Matterport in redefining your marketing strategies. Join us for a concise yet impactful session where industry peers share their insights on leveraging 3D Tours for property marketing. Here’s what we’ll cover: Establishing a unique agent identity through a tech-forward approach to property marketing Enhancing buyer targeting efficiency to attract qualified leads and reduce unnecessary showings Boosting listing exposure with Matterport 3D Tours, captivating modern buyers and expanding market reach Register

[WATCH] AI Magic for Real Estate Marketing: Unlocking Real Estate Marketing Excellence with AI Innovations
Have a marketing headache? Get pain relief with AI-powered marketing tools! In this webinar, we learned how artificial intelligence can help you create and build effective marketing emails, social media content, text messages and campaigns in a snap. Watch the video below to learn how Constant Contact's AI-powered tools make marketing more effective, easier — and more attractive to your target audience. You'll also learn: Best practices for email, social media, and text message marketing How to create value in your marketing content Real estate content ideas How to develop a multi-channel marketing plan and automate it with AI And more! Webinar Guests Stephanie Alfonso, Senior Director of Vertical Innovation at Constant Contact Matthew Montoya, Senior Manager, Partner - Go-to Market at Constant Contact Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson leads the introduction of the topic and panelists. 4:56 - Poll: What's your experience with AI? 6:10 - Stephanie Alfonso introduces the webinar agenda. 7:09 - How is AI being used in real estate marketing today? 8:06 - Challenges agents face when it comes to branding and content creation. 8:52 - Value in content creation. 10:23 - Content creation: your brand, your connections and your customer. 11:08 - Matthew Montoya on why email marketing is still so effective. 17:15 - Using AI in real estate marketing: is it trustworthy? Stephanie shares common agent fears. 18:10 - Benefits of AI in real estate marketing. 20:28 - Real estate email content ideas. 23:19 - How to build an email that caters to today's shorter attention spans. 25:09 - How to structure a marketing email message. 26:34 - How clickable images help you track and understand who reads and interacts with your email. 28:44 - Email subject line ideas. 30:55 - How Constant Contact ensures your email gets delivered. 32:14 - Live demo of how Constant Contact's built-in AI helps you build emails easily. 37:45 - Using social media to create clients for life. 42:37 - Live demo of Constant Contact's AI-powered social media content tools. 44:58 - Intro to text message marketing, including best practices. 47:21 - Live demo of Constant Contact's AI-powered text message marketing tools. 49:12 - How to develop a multi-channel marketing plan and automate it with AI. 52:23 - Live demo of Constant Contact's new, AI-powered Campaign Builder tool. 55:26 - Why authenticity is everything in marketing. 57:16 - How to claim your FREE 60-day trial of Constant Contact. A Special Offer for RE Technology Readers Ready to try the magic of AI content creation yourself? RE Technology readers can get a FREE 60-day trial of Constant Contact, no credit card required. Next Steps For questions or more information, contact [email protected] Claim your free, 60-day trial of Constant Contact Read articles about Email Marketing, Social Media and Text Message Marketing Explore more Email Marketing, Social Media and Text Message Marketing solutions in our Product Directory Watch more

Your Guide to Real Estate Hashtags in 2024
In 2024, an estimated 3.2 billion people will use social media worldwide. You know that using the right hashtags on social media can attract potential buyers and sellers. However, staying on top of the most effective real estate hashtags requires diligent research and savvy. This comprehensive guide for 2024 provides the latest and trendiest hashtags for different agents/brokers. You'll learn which hashtags perform best for targeting local markets, property types, services, and more. LET'S GO. Why You Need to Use Real Estate Hashtags in 2024 BLAH-BLAH-BLAH, I don't want to waste your time, nine important WHYs are here: Increased Visibility Targeted Reach Brand Awareness Engagement Boost Local Marketing Trend Awareness Community Building Content Organization Lead Generation Choosing the Right Hashtags for Your Target Audience Identify Your Target Clients To choose effective real estate hashtags, first, determine who your ideal clients are. Are you focused on buyers, sellers, investors, or all of the above? Identify the locations and property types in which they would be most interested. Monitor Popular Hashtags Once you know your target audience, monitor popular real estate hashtags to see which ones generate the most engagement. Tools like RiteTag, Hashtagify, and Keywee can show you the top real estate hashtags. Look for those that are most relevant to your business and clients. Test and Track Different Hashtags Try out different hashtags to determine which ones drive the most traffic and engagement for your social media posts. You may need to experiment with a mix of broad appeal and niche hashtags. Track the performance of different hashtags over time using analytics tools provided by the social networks themselves or third-party services like Sprout Social or Hootsuite. Stay Up to Date with Trends Real estate is an industry that is constantly changing, so the popularity of different hashtags will evolve. Pay attention to real estate social media influencers and see which new hashtags they are using. Check real estate industry reports on the latest social media trends. And reevaluate your hashtag strategy at least every six months to make sure you are up to date with the latest best practices. Measuring the Performance of Your Real Estate Hashtags To determine if the hashtags you are using are effectively promoting your real estate business, you need to track their performance. Impressions Impressions refer to the number of times your hashtags were seen on social media. A higher number of impressions means more visibility for your brand and listings. Engagements Engagements measure how many people interacted with your hashtags by liking, commenting, sharing, or clicking on them. Strong engagement shows your hashtags are resonating with your target audience. Aim for an engagement rate of at least 1-3% of your total impressions. If engagements are low, you may need to tweak your hashtags or content strategy. Conversions The most important metric is how many conversions your hashtags drive, such as website visits, lead captures or property inquiries. If your hashtags aren't generating conversions, they aren't achieving your ultimate business goals. The BEST and TOP real estate hashtags Now the best part! Remember, by millions, I mean total posts on social media. General real estate hashtags: #realestate (27.8M posts) #realestateagent (27.8M posts) #realestateinvestor (8.9M posts) #realestatelife (8.7M posts) #property (18.7M posts) #realty (9.2M posts) #housingmarket (5.4M posts) #homedesign (27.2M posts) #realestatetips (2.3M posts) #homeownership (4.2M posts) #broker (4.9M posts) #investment (42.1M posts) #luxuryrealestate (13.7M posts) #makememove (1.2M posts) #mansion (7.4M posts) #interiordesign (47.2M posts) #architecture (42.1M posts) #firsttimehomebuyer (6.4M posts) #fixandflip (3.2M posts) #foreclosure (1.8M posts) Real estate hashtags for buyers: #firsttimehomebuyer (6.4M posts) #buyeragent (2.1M posts) #homebuyer (7.9M posts) #dreamhome (29.2M posts) #findahome (4.2M posts) #househunter (17.8M posts) #makeahouseahome (5.9M posts) #newhome (21.3M posts) #realestatebuyers (1.1M posts) #relocation (4.7M posts) #preapproved (786.2K posts) #mortgage (13.2M posts) #closingcosts (421.1K posts) #homeinspection (1.3M posts) #movingday (3.9M posts) #firsttimehomeowner (2.4M posts) #openhouse (11.2M posts) #walkthrough (1.2M posts) #neighborhoodvibes (1.4M posts) #commuterfriendly (786.2K posts) Real estate hashtags for sellers: #homesforsale (13.8M) #realestateforsale (11.1M) #househunting (8.1M) #newlisting (7.9M) #forsale (7.4M) #dreamhome (6.9M) #sellingmyhome (2.9M) #movethemomin (1.3M) #nextchapter (1.2M) #propertyforsale (538.9K) #justlisted (489.5K) #openhouse (440.3K) #realestateseller (299.7K) #sellingfast (208.3K) #location [Location Type] (e.g. #lakehouse, #beachfront) #moveinready (182.5K) #motivatedseller (132.1K) #sellingmy [Property Type] (e.g. #sellingmycondo, #sellingmyranch) Real estate hashtags for renters: #apartmentforrent (5.8M) #rentals (4.2M) #rentalproperty (2.7M) #renterlife (1.7M) #forrent (1.5M) #houseforrent (1.2M) #apartmentliving (982.4K) #newrentals (681.2K) #renting (598.2K) #availablenow (421.1K) #nobrokerfee (168.2K) #petfriendly (162.9K) #inunitlaundry (138.5K) #cityliving (121.3K) #studioapartment (105.2K) #luxuryapartments (89.4K) #basementforrent (29.2K) #rentinghouse (18.7K) To view the original article, visit the Realtyna blog. Related reading How Many Hashtags to Use and 6 Other Instagram Tips for Real Estate Agents 9 Ways to Use Social Media to Make Your Website a Better Lead Engine Mastering Instagram: Best practices for real estate