Your Guide to Real Estate Hashtags in 2024
In 2024, an estimated 3.2 billion people will use social media worldwide. You know that using the right hashtags on social media can attract potential buyers and sellers. However, staying on top of the most effective real estate hashtags requires diligent research and savvy. This comprehensive guide for 2024 provides the latest and trendiest hashtags for different agents/brokers. You'll learn which hashtags perform best for targeting local markets, property types, services, and more. LET'S GO. Why You Need to Use Real Estate Hashtags in 2024 BLAH-BLAH-BLAH, I don't want to waste your time, nine important WHYs are here: Increased Visibility Targeted Reach Brand Awareness Engagement Boost Local Marketing Trend Awareness Community Building Content Organization Lead Generation Choosing the Right Hashtags for Your Target Audience Identify Your Target Clients To choose effective real estate hashtags, first, determine who your ideal clients are. Are you focused on buyers, sellers, investors, or all of the above? Identify the locations and property types in which they would be most interested. Monitor Popular Hashtags Once you know your target audience, monitor popular real estate hashtags to see which ones generate the most engagement. Tools like RiteTag, Hashtagify, and Keywee can show you the top real estate hashtags. Look for those that are most relevant to your business and clients. Test and Track Different Hashtags Try out different hashtags to determine which ones drive the most traffic and engagement for your social media posts. You may need to experiment with a mix of broad appeal and niche hashtags. Track the performance of different hashtags over time using analytics tools provided by the social networks themselves or third-party services like Sprout Social or Hootsuite. Stay Up to Date with Trends Real estate is an industry that is constantly changing, so the popularity of different hashtags will evolve. Pay attention to real estate social media influencers and see which new hashtags they are using. Check real estate industry reports on the latest social media trends. And reevaluate your hashtag strategy at least every six months to make sure you are up to date with the latest best practices. Measuring the Performance of Your Real Estate Hashtags To determine if the hashtags you are using are effectively promoting your real estate business, you need to track their performance. Impressions Impressions refer to the number of times your hashtags were seen on social media. A higher number of impressions means more visibility for your brand and listings. Engagements Engagements measure how many people interacted with your hashtags by liking, commenting, sharing, or clicking on them. Strong engagement shows your hashtags are resonating with your target audience. Aim for an engagement rate of at least 1-3% of your total impressions. If engagements are low, you may need to tweak your hashtags or content strategy. Conversions The most important metric is how many conversions your hashtags drive, such as website visits, lead captures or property inquiries. If your hashtags aren't generating conversions, they aren't achieving your ultimate business goals. The BEST and TOP real estate hashtags Now the best part! Remember, by millions, I mean total posts on social media. General real estate hashtags: #realestate (27.8M posts) #realestateagent (27.8M posts) #realestateinvestor (8.9M posts) #realestatelife (8.7M posts) #property (18.7M posts) #realty (9.2M posts) #housingmarket (5.4M posts) #homedesign (27.2M posts) #realestatetips (2.3M posts) #homeownership (4.2M posts) #broker (4.9M posts) #investment (42.1M posts) #luxuryrealestate (13.7M posts) #makememove (1.2M posts) #mansion (7.4M posts) #interiordesign (47.2M posts) #architecture (42.1M posts) #firsttimehomebuyer (6.4M posts) #fixandflip (3.2M posts) #foreclosure (1.8M posts) Real estate hashtags for buyers: #firsttimehomebuyer (6.4M posts) #buyeragent (2.1M posts) #homebuyer (7.9M posts) #dreamhome (29.2M posts) #findahome (4.2M posts) #househunter (17.8M posts) #makeahouseahome (5.9M posts) #newhome (21.3M posts) #realestatebuyers (1.1M posts) #relocation (4.7M posts) #preapproved (786.2K posts) #mortgage (13.2M posts) #closingcosts (421.1K posts) #homeinspection (1.3M posts) #movingday (3.9M posts) #firsttimehomeowner (2.4M posts) #openhouse (11.2M posts) #walkthrough (1.2M posts) #neighborhoodvibes (1.4M posts) #commuterfriendly (786.2K posts) Real estate hashtags for sellers: #homesforsale (13.8M) #realestateforsale (11.1M) #househunting (8.1M) #newlisting (7.9M) #forsale (7.4M) #dreamhome (6.9M) #sellingmyhome (2.9M) #movethemomin (1.3M) #nextchapter (1.2M) #propertyforsale (538.9K) #justlisted (489.5K) #openhouse (440.3K) #realestateseller (299.7K) #sellingfast (208.3K) #location [Location Type] (e.g. #lakehouse, #beachfront) #moveinready (182.5K) #motivatedseller (132.1K) #sellingmy [Property Type] (e.g. #sellingmycondo, #sellingmyranch) Real estate hashtags for renters: #apartmentforrent (5.8M) #rentals (4.2M) #rentalproperty (2.7M) #renterlife (1.7M) #forrent (1.5M) #houseforrent (1.2M) #apartmentliving (982.4K) #newrentals (681.2K) #renting (598.2K) #availablenow (421.1K) #nobrokerfee (168.2K) #petfriendly (162.9K) #inunitlaundry (138.5K) #cityliving (121.3K) #studioapartment (105.2K) #luxuryapartments (89.4K) #basementforrent (29.2K) #rentinghouse (18.7K) To view the original article, visit the Realtyna blog. Related reading How Many Hashtags to Use and 6 Other Instagram Tips for Real Estate Agents 9 Ways to Use Social Media to Make Your Website a Better Lead Engine Mastering Instagram: Best practices for real estate agents

Facebook Ads: A Step-by-Step Guide for Creating High-Converting Ads
Do Facebook ads still convert leads? They do if you know what you're doing, according to real estate agent and coach Mike Sherrard. In this video tutorial, Sherrard walks viewers through the exact steps needed to build and deploy Facebook lead ads — with special attention paid to pre-deployment preparation and to finding leads afterwards. This tutorial offers handy, actionable tips like targeting custom lists of homes under a certain price point, and using images in your ads from homes that are slightly above the targeted price point to intrigue viewers and increase engagement. Watch the video to get other great tips and detailed guidance, like: Setting objectives, budgets, and targeting parameters Using campaign end dates to prevent unintended long-term spending Tips for targeting the Spanish-speaking market The top four ad placements work best Image tricks for increasing engagement Where to find leads from your ads in Facebook And more! Related Reading Paid vs. Organic Search for Real Estate Sites 8 campaign ideas for finding more listings 10 Questions Home Sellers Ask Google (and 40 Key Phrases to Target Them)

HomeASAP Agent App™

HomeASAP Agent App™ - Created for members of the Real Estate Agent Directory™ (READ) on Facebook, HomeASAP Agent App™ is the easiest way for agents to connect with leads in their area right from their mobile device. Agents receive instant notification when they get a new lead and are able to easily able to send an immediate email or Facebook message to the lead. This all-encompassing app, which also integrates with HomeASAP’s IDX Home Search™ and the Search Alliance™ network, lets agents manage their READ accounts, update their READ profiles, post referrals to Facebook, view recent activity of leads and the homes viewed, sort and manage leads, and adjust Search Alliance™ bid, budget and service area. The HomeASAP Agent App™ is currently available for iOS 9.0 or later (compatible with iPhone, iPad and iPod touch), with Android version coming soon. It can be downloaded for free in the Apple store. Membership in READ is required to use the app, and agents can sign up right within the (READ) app.

Advertising on ActiveRain

ActiveRain is a free networking and online marketing platform designed for real estate professionals to network, share resources and create blog personas. Agents on Active Rain share information and learn about technology, social media, and marketing to help real estate people evolve their businesses. ActiveRain offers targeted advertising opportunities for anyone looking to connect with consumers or with other real estate professionals. Advertising options include: Daily Sponsored Post: The top position on the ActiveRain Feature Board is now available for paid placement. Sponsored posts run for 24 hours, from 12:00am to 11:59pm Pacific. Automated Network Ads: ActiveRain offers the ability to run 125 x 125 tile ads (shown in green) on all non-blog network pages: Login, Search, Groups, Blogs, and My Home. Ads are pulled in rotation from a maximum of 100 sponsors. Channel Sponsorship: Sponsors maintain an exclusive presence within their sponsored channel (highlighted in red), with both channel banner and tile ads (highlighted in gold) appearing above the fold. In addition, Pro Channel sponsor tile ads appear in rotation with Self-Serve Ads (highlighted in green) on all non-blog pages—login, search, groups, blogs, etc. Corporate Channel: Provides businesses with the ability to start conversations about their products and services and tune into real-time market feedback. In addition to the same banner and tile placements of¬fered on other channels (below), Corporate Channels are featured on the ActiveRain home page. Business Builders: Business Builders is an online marketplace for products and services that can help drive the success of real estate business. It provides a place for professionals to try to build brand awareness and drive traffic to their site. Daily Newsletter: When agents advertise in the ActiveRain multimedia newsletter, their message appears alongside select member-generated content reflecting industry trends and topics. Each newsletter includes six paid ads—one highlighted headliner, two body text ads, one featured video, and two right margin skyscraper ads. The newsletter is generated via email Monday through Sunday.

Facebook for Real Estate

AgencyLogic's Facebook services puts your real estate business right where your audience spends much of their time--on the world's largest social network. They offer three levels of Facebook page customization so you can choose what best suits your needs and budget. The Facebook PowerSite Listing Application is free to AgencyLogic's PowerSite subscribers. It automatically ports in your PowerSite real estate listings to a tab on your Facebook business page. It's easy to install, too. Just follow AgencyLogic's simple instructions to have your listings published in minutes. With it, potential buyers won't have to leave your Facebook page to see what properties you offer. AgencyLogic's Facebook landing pages welcome prospective clients with an elegant snapshot that represents you and your expertise. They're available as a pre-designed template or as a fully customized page tailored to you and your business. Both options include hosting for all page content, page set up, and the opportunity to earn referral fees for every new client that purchases a Facebook landing page. While the custom landing page option is uniquely designed for you, the template option still offers plenty of branding and customization options, including: Business Page Installation Included Business Page Image Hosting Included Assistance with Business Page Creation Included Social Media Links Custom Profile Picture Custom Page Banner Custom Menu Links A Profile Photo A Business or Service Description Your Name Qualifications e.g. ABR, CRS, e-PRO Website Links Contact Details Company or Franchise Logo Footer text

RealtyPlug

RealtyPlug is a marketing suite that assists real estate professionals in selling more homes. Their service can help ou: Add a real estate search to a Facebook Page Add a real estate search to a website or blog Syndicate listings to the highest-traffic real estate websites Real estate professionals who choose this monthly service will see features added almost continually. Facebook App RealtyPlug makes it easy to add a custom real estate search to a Facebook page – it just takes a few clicks. After it has been added, fans can search, “Like,” share, and send listings directly from your page. Custom Search Widgets With RealtyPlug, users can create an unlimited number of search widgets. It’s easy to add standard and map-based property searches to a website or blog with a single line of text – without IDX. Listing Syndication RealtyPlug distributes listings to the most-searched real estate websites, including Zillow, Yahoo! Real Estate, Trulia, and more. Listings appear on these sites with the agent’s contact information so that any comments/questions/showing requests are sent to the agent. In addition to appearing on third-party sites, listings will also be presented on a user’s Facebook page and on any Featured Listings section on a website or blog. There are also tools to post a listing to Craigslist or Backpage.

Top Producer Now Offers Leads to Real Estate Agents
Top Producer Social Connect delivers an affordable, high-volume of social media leads paired with Top Producer's new, state-of-the-art CRM platform to nurture leads on the agent's behalf. HUNT VALLEY, MD, June 1, 2023—Top Producer Software, a leading provider of cutting-edge real estate software solutions, announced today that it will begin offering Social Connect, its first-ever social media lead product for real estate agents. The Top Producer team has spent the last few years developing an all-in-one business management platform that includes marketing automation and smart follow-up technology to help agents nurture leads and streamline their business. With this powerful new system in place, the team is now ready to pair it with affordable online lead generation. Top Producer Social Connect combines expertly-crafted social media marketing with automated nurture to help real estate agents grow their database and convert more leads into clients. The Top Producer system nurtures leads on the agent's behalf with content created by marketing specialists that is designed to engage and impress prospects. To succeed in real estate, Top Producer knows you need to continually expand your network. With over 95% of home buyers using online tools during their home search, one of the best ways to get a steady stream of leads is through social media. Not only does social media advertising help agents reach a broader audience, Social Connect ads are displayed to leads which the advertising algorithm has identified are more likely to buy a home. The technology behind Top Producer Social Connect has undergone rigorous testing and development over the last year. As a result, it's delivering exceptional value and service for agents and their prospects. "Before coming to the market with our first lead product to connect consumers with real estate professionals, we wanted to create even more meaningful conversations for agents by enhancing our proven lead engagement technology," said Kerm Foltz, Top Producer's Senior Vice President of Operations. "Social Connect generates a large volume of affordable leads with accurate contact information, and is paired with our smart follow-up technology. It's a game changer for our customers with the number of quality interactions being generated." With access to one of the largest MLS networks, live MLS data is used to create active and sold listing ads that are then optimized by a team of advertising experts. The only thing agents need to do is choose their target city and budget—the rest is taken care of by Top Producer Social Connect. "I was surprised at how hands free the system is for real estate agents," said Marty Soller, a Top Producer Social Connect customer. "I've got 59 leads in the first three weeks—that's crazy." Fully integrated with Top Producer's industry-leading platform, incoming Social Connect leads are sent to the CRM where they are automatically nurtured with relevant content. Branded market reports, infographics and other media educates leads about their market and homebuying process with the goal of engaging and turning them into clients. "The lead nurture content is one of the big advantages of Top Producer Social Connect. Messages don't sound canned, have a better personality than other lead generation follow-up systems and include nice infographics," said Marty Soller. Knowing that real estate agents need relevant insights to make meaningful connections, all of their leads' important activities are tracked in a centralized location in the CRM. For every lead, their communication history with the agent and all of the properties they inquire about are saved within their contact record, helping the agent provide exceptional service. About Top Producer Software Top Producer has been a leading provider of innovative real estate software solutions for over 40 years. Tens of thousands of real estate professionals rely on Top Producer's all-in-one business management platform to streamline their business and maximize their network. Top Producer Software is part of the Constellation Real Estate Group, for more information, visit: topproducer.com.

Payback Incentives
No more business as usual. Payback customers have earned millions in incremental dollars, sales forces have turned around the bottom line, and careers have been made, fast. As the industry’s most flexible sales incentive award program, Payback delivers results every time.

FloorPlanOnline.com
FloorPlanOnline.com creates virtual tours with photos, videos and floor plans to create virtual walkthrus BUYERS love! No more guessing which photo goes where. Just point and click your way around a home. We offer full or self service options to meet every listing budget. Great customer service, happy customers. Register for free and get a demo house listing tool you can showcase online or at listing appointments.

Tech Media Marketing, Inc.
An Internet Marketing Leader - Specializing in Digital Marketing Strategies, Internet Marketing Consulting, Automated You Tube Virtual Tour Video Creation and Marketing System, Virtual Tour Video SEO, and Social Networking Integration. Conversion Driver System to Drive Website visitors into your place of business. Retargeting | Remarketing services and Pixel Targeting. Increase your ROI on your Internet Marketing dollars, call today for a FREE Consultation! 425-835-2404

ActiveRain
ActiveRain is a Seattle, WA technology + media company that operates the largest and most active social network in the real estate space. Our roots go back 6 years, but unlike many new "real estate technology" companies, we are not trying to change the business model. Rather, we're looking to provide the technology to augment an existing one. Over the years, we've worked closely with agents and companies both large and small, providing the technology to support their core business: selling homes. Our primary goal is to empower the real estate professional, and as an extension, educate and empower the consumer. In June 2006, we launched the ActiveRain Real Estate Network, a social network and marketing platform for real estate professionals. This network helps agents to create business relationships both within the industry and with consumers.