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Real Estate Content Marketing: Strategies for Consistent Blogging
In the fast-paced world of real estate, staying ahead of the game requires more than just a sharp suit and a charming smile. It calls for a savvy online presence that can draw in potential clients, showcase your expertise, and keep you top-of-mind in a crowded market. Real estate content marketing, specifically consistent blogging, is your golden ticket. In this post, we'll explore the strategies that can transform your blog into a powerful tool for success. The Power of Consistent Blogging In the digital age, a well-maintained blog is your secret weapon. It's not just about throwing up a post now and then; it's about creating a steady stream of valuable, engaging content. Consistency is the key. Here's why: 1. SEO Boost: Search engines love fresh content. When you regularly update your blog with informative and relevant posts, it tells Google that your site is active and credible. This can improve your search engine ranking, making it easier for potential clients to find you. 2. Expertise Showcase: Consistent blogging allows you to highlight your expertise in the real estate industry. By sharing market insights, offering tips and advice, and addressing common questions, you position yourself as a knowledgeable professional clients can trust. 3. Building Trust: Over time, a well-maintained blog builds trust with your audience. When potential clients see that you consistently provide valuable information, they're more likely to choose you as their real estate agent. 4. Engagement: Regular blog posts give your audience a reason to keep coming back to your website. They can subscribe to your updates, comment on your posts, and engage with your brand. Now that you understand the "why," let's dive into the "how" of consistent real estate blogging. Strategies for Consistent Blogging 1. Create an Editorial Calendar Prepare your content in advance by first. Your blog's editorial calendar is your road map to success. Choose important themes and topics that appeal to your target audience. Posts on buying, selling, market trends, or advice for home improvement could fall under this category. You'll have a clear plan and won't have trouble coming up with ideas at the last minute if you have a calendar in place. 2. Know Your Audience It's important to know your audience. Your blog should be customized to the preferences and requirements of prospective customers. Whose inquiries are they asking? Which difficulties do they encounter during the real estate process? By addressing these issues in your blog posts, you can improve the relevance and interest of your writing. 3. Consistent Posting Schedule Consistency is your best friend. Whether you decide to post once a week or twice a month, stick to your schedule. It's better to blog regularly than to overwhelm yourself and drop off the radar. Remember, quality is key, so never compromise content just to meet a posting deadline. 4. Quality Over Quantity One thoughtful blog post is worth more than ten hastily written ones. Spend some time creating excellent, educational content. This is what will help you gain credibility in your field and the audience's trust. 5. Keyword Research Conduct keyword research to increase your blog's visibility in search engines. Find out what keywords and phrases real estate-related searchers are using. After that, naturally incorporate these keywords into your blog posts. This will raise the position of your content in search results. 6. Optimize for Mobile Your blog must be responsive and mobile-friendly given the increase in mobile browsing. Make sure that your blog is simple to find and looks great on all platforms because many people look for real estate on their smartphones. 7. Use Visuals Real estate is a visually-driven industry. Use images, infographics, and even videos to enhance your blog posts. Visual content can help you tell a compelling story and engage your audience on a deeper level. 8. Share on Social Media Your blog is not an island unto itself. On social media sites like Facebook, Instagram, and X, promote your posts. Social sharing can expand the audience for your content and drive more visitors to your blog. 9. Engage with Your Audience Be sure to quickly answer any questions or comments that readers post on your blog. By interacting with them, you foster a sense of belonging and trust. Additionally, it can give you useful information about the subjects in which your audience is most interested. 10. Analyze and Adjust Regularly review the performance of your blog. Use tools like Google Analytics to track metrics such as traffic, bounce rate, and conversion rates. This data can help you identify what's working and what isn't, allowing you to make informed adjustments to your blogging strategy. To conclude, consistent real estate blogging isn't just an optional marketing tactic; it's a must for staying competitive in today's market. By creating an editorial calendar, knowing your audience, and consistently posting high-quality content, you can boost your online presence, establish your expertise, and build trust with potential clients. Keep these strategies in mind as you embark on your real estate content marketing journey, and watch your blog become a powerful tool for success. Remember, it's not just about selling houses; it's about providing valuable information and building lasting relationships. Happy blogging! To view the original article, visit the Transactly blog.
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8 Real Estate Marketing Ideas for September
The seasons, they are a-changin' -- and your marketing plans likely are, too, now that the summer selling market has died down. If you need new outreach ideas for these slower days, pull up a chair and dive into these eight real estate marketing ideas for September: 1. Post idea: Where to Find Fall Colors in [Your Area] Whether a social media post, a video, or a blog post, the idea for this is the same. Make a post that highlights where to see fall colors in your area. This autumn foliage map can help you estimate peak times. You can also recommend nearby getaways — or even great "Sunday drive" routes — where the changing leaves can best be seen. 2. Create a 'How's the market?' video Now that the peak sales time for the real estate market has passed, take a moment to create a recap and talk about how the market is in your area. Need some inspiration? Take a cue from the winners of RPR's recent market video contest. 3. Feature 'move-in ready' listings Autumn buyers have different motivations than summer buyers. Where summer buyers may want to move by the start of a new school year, buyers in fall look to move before year's end — and they're starting their home search now. To capture these buyers, highlight properties that are move-in ready. As always, you can make this a social media post or blog, but for this idea, we're particularly partial to using it in an online ad campaign. Create a landing page that showcases move-in ready listings and run Google or Facebook ads that link back to that page. 4. Lead magnet idea: Fall home maintenance tips guide Everyone's heard of spring cleaning, but how many people think to give their house a deep cleaning in the fall? Create a guide to help your audience prepare their houses for winter while the weather is still temperate. Include to-do items for both inside and outside the home. Your "inside" list can include typical "spring cleaning" activities, but you should recommend winter-specific tasks like checking the furnace. Your "outside" checklist should include checking caulk around windows and doors, cleaning and storing patio furniture, draining and storing garden hoses, etc. (We won't tell if you use ChatGPT to help you write this guide, but make sure to give it an edit to add your own voice and to check for accuracy.) 5. Create a 'Fall Home Decor' Pinterest board Pinterest is the unsung hero of driving internet traffic to your website. If you're active on Pinterest, curate a Pinterest board filled with fall home decor ideas and inspirations. Include pins for both buyers and sellers to help them envision seasonal changes in a property. For more Pinterest inspiration, check out: How to Crush It on Pinterest for Real Estate Pinterest Ads for Real Estate Agents: How to Get Started? 6. Host a home energy efficiency webinar As the weather cools, homeowners become more concerned about energy efficiency. Host a webinar about making homes more energy-efficient, which can be a selling point for listings. Team up with relevant local professionals, like installers of energy efficient windows, HVAC pros, etc. Not only can they provide great information, they can cross-promote the event to their sphere. Have a tech geek streak? You can also talk about the smart home gadgets that help homeowners measure and control their energy usage. Learn more about smart home features vs. green home features here. 7. Launch a client testimonial campaign We hope you had a successful selling season, and that summer left you with many satisfied clients. If so, now's the time to ask those clients for a testimonial while the experience is still fresh in their minds. Share success stories and testimonials from past clients on your website and social media. Bonus points if you can create a few video testimonials! For more ideas on soliciting and using testimonials, see: Success with Testimonials: 3 Steps to Getting Them with Ease Online Reviews and Testimonials: A Real Estate Agent's Best Marketing Tool How to Use Real Estate Testimonials Online the Right Way 8. Evergreen post idea: How to Prepare for Your Final Walk Through An "evergreen" post is a piece of content that's timeless; years can pass, and the post is not outdated. For agents, posts like these focus on something that's unchangeable in the home sales process — for example, a blog, social media, or newsletter post that explains how buyers can prepare for their final walk through. New homebuyers will find this post particularly helpful. This should be an educational post or video that explains what a final walk through is, why it's important, and what buyers should expect. We recommend including a checklist of things like turning on and off all light switches, flushing toilets, testing faucets for leaks, opening and closing windows, and more. Buyers should also check that all agreed upon repairs were completed satisfactorily. Don't forget, this article benefits you, too — a smooth walk through experience helps facilitate a smooth closing!
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125 real estate blog post topics for agent websites
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Agents, Here Are 25 Simple Questions You Can Turn into a Blog Post
Home buyers and sellers need you. But are they able to easily find you? Home buyers and sellers will typically search for a real estate expert online. According to the NAR's 2022 Home Buyers and Sellers Generational Trends Report, 95% of home buyers searched the internet for homes. That's a lot of eyes that you can potentially get in front of and steer toward your business. As a real estate agent, your online presence is everything. Having a website is key: it can offer the perfect sneak peek into your know-how for prospective home buyers and sellers starting their search. A website is also the perfect place to display and showcase your expertise, which can help build trust and generate interest with home buyers and sellers early on. In addition to being a place to highlight your business online, you can also easily display your knowledge on your website through blog posts. Don't fancy yourself a writer? No need to worry: blog posts can be short, sweet, and simple. The average reader spends 52 seconds on a web page, so getting directly to the point is the best approach to capture your reader, hold their attention, and ensure they are educated. For blogs, SEO is critical for ensuring your website is found in search engines like Google, Yahoo!, and Bing. SEO, or search engine optimization, in its simplest terms means making sure your website is visible when people search for it through a search engine. SEO aims to improve your site's ranking so that the search engine makes it easier for people to find it. The better your blog posts — or other forms of content — on your website, the more you can improve and drive your SEO. Using keywords related to your area of real estate expertise, your local market, and other key industry terms can all help boost traffic to your website without spending a single dollar. To help inspire you to dust off your keyboard and show off your prowess, we've compiled a list of 25 simple questions you can easily turn into a blog post. Check them out below: What is the difference between a pre-approval and a pre-qualification in the mortgage process? What is title insurance and why do I need it for my home? What does a professional appraiser actually do and how do they affect the home buying and selling process? How can I make my offer to buy a home the most attractive against other buyers' offers? What should I do to prepare to sell my home? What are the top negotiations that buyers make at closing? How do I know what my home is actually worth? Why is buying a home considered to be such a significant investment? How much money should I actually have saved for a down payment on a home? How are the closing costs for a home determined? What should I do if I don't get along with my real estate agent? How should I realistically determine my budget for buying a home? How long will it take to sell my house and what does the preparation entail? Pro Tip: At a loss for other questions to answer for a blog post? Tap into your network! As you connect with prospective home buyers and sellers, ask yourself: What questions are they asking me that other people in the buying or selling process would want to know? What are the most common mistakes that home buyers make? What are the most common mistakes that home sellers make? How can I find the right real estate agent to sell my home? What is the purpose of a home inspection and why is it necessary? How long does the home buying process actually take and why? What is the best way to search for homes? What can I do to help increase the value of my home? Can I get a different interest rate, or do all mortgage companies offer the same one? What are the different types of home loans, and which one should I consider? What does the process of buying a foreclosed home look like? What does it mean to rent to own? Who pays for closing fees? Did this list get your gears turning? These 25 questions only scratch the surface — and we know you have way more wisdom to share. Take a handful of these questions and start writing the answers and finer details to educate. Keep writing, post your blogs on a regular basis, and watch as the online traffic rolls in. To view the original article, visit the BoomTown blog.
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Products

Writing Services from RE Technology

Let’s face it, you don’t have the time or the bandwidth to create content on a regular basis. Even if you had the time, your efforts are better spent on business development or using your own unique skills. Now, you can leave the writing to us. We have a solution for you – our new suite of Writing Services. Why Choose RE Technology Writing Services?There are many reasons to choose our Writing Services. Our content is of the highest quality. We are experts in the real estate industry, making us uniquely qualified to write industry-related content. We understand the principles of branding and brand management. We’ll make sure your copy clearly articulates the factors that set you apart from your competition. We’ll schedule a phone conference to discuss your ideas and requirements. We’re seasoned professionals, so we can ensure quick turn-around and time efficiency. The Details Services AvailableIf you want it, we can write it. In general, our most popular services are: articles, press releases, directory profiles, blog posts, and Web pages. PlacementSo where will all this fantastic content live? You own it – put it anywhere you’d like. With your permission, we’ll place it on a variety of sources to ensure maximum exposure. The content can be posted on www.retechnology.com, your blog, your website, and social media sites (i.e. Facebook, Twitter, LinkedIn). FrequencyWe can write up to one article per week for each client. However, if you require more content for a time-sensitive project, we will work with you to make special arrangements.
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RISMedia RESource

RESource, or Real Estate Content Solutions, is RISMedia’s answer for the content creation challenges of today’s busy real estate professional. With RESource, you can populate your blog or website with articles and videos from RIS Media. With RESource, you have access to:    Daily content updates  A prolific article library  An extensive article library  Content tools   Contact RIS Media to learn about the different pricing options for Real Estate Content Solutions.
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Postling Social Media Dashboard

Postling is a social media marketing platform for real estate professionals. In one personalized dashboard, agents can post, respond and schedule posts. Agent s can monitor their screen, and see what other professionals and clients are saying about you via social networks and blog sites. Postling is free for personal use and small businesses. Agents can use Postling to post content, stay organized and reach their customers. Key features include: Publishing all in one place – Agents can publish to social media platforms, including Facebook, Twitter, LinkedIn, Wordpress, Tumblr, and Flickr. Schedule posts in advance- Any post created in Postling can be scheduled to publish in advance, including Twitter, Facebook, personal blog, photos, or videos. Stay on top of comments - Postling brings all of the comments an agent's readers leave on their blog, Facebook, Twitter, Flickr, and YouTube into one place. Agents can respond to those comments from within Postling. Know social media statistics – Postling shows stats so agents can see which days their posts are most effective and their post-to-comment ratio Connect multiple users to a Postling accounts- Postling allows agents to create new users in Postling and link them up to their social networks Daily email summary- Every morning Postling sends a daily digest email recapping the recent activity for all of their social media accounts, where you can see your newest comments, Yelp and CitySearch reviews, and tracking results. Track business and competitors- Create personal search terms and Postling pulls in results from blogs, news articles, Tweets, and Flickr photos Instant email alerts of comments- Postling sends instant email alerts to any account the agent selects, including alerts when they get a Twitter reply, blog comment, or post on their Facebook Page Postling supports the following services: Facebook, Twitter, LinkedIn, Wordpress, Blogger, Typepad, Tumblr, Squarespace, Drupal, YouTube, Flickr, Bitly, Yelp, and CitySearch.
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Industry News

New E-Book: How to Start a Blog for Your Real Estate Business (Part One)
Real estate agents have the potential to make a difference in their clients' lives in several ways. Whether it's by helping them sell a home and move elsewhere or purchase their first property, agents make great things happen for their clients every day. One way you can improve this process for your clients while also growing your reputation with them is to start a real estate blog. Homebuyers and sellers want easy-to-read, quality information that can help them on their new buying and selling journeys. According to the National Association of REALTORS® (NAR), over 90% of homebuyers use online searches during the buying process, and if you're an agent trying to reach any buyer audience (especially millennials), a blog will keep you ahead of the curve and answer their important questions with your real estate knowledge and expertise. Our latest e-book, "How to Start a Blog for Your Real Estate Business – Part One" dives into what the biggest benefits are, how to start blogging, creating your blogging strategy and why blogging is so important. Click here to read "How To Start a Blog for Your Real Estate Business – Part One" To view the original post, visit the WolfNet blog.
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Elm Street Technology Poised for Growth, Launches Elevate for Real Estate
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Coldwell Banker Real Estate and MLB.com Team Up to Give Fans an Exclusive Look Inside the Homes of Baseball's Biggest Stars
Madison, N.J. 06-21-2016 — Every baseball fanatic wonders how their favorite players live. For the third consecutive year, Coldwell Banker Real Estate LLC, the original Silicon Valley real estate startup founded in 1906, and MLB.com, the official website of Major League Baseball, have teamed up to give baseball fans an exclusive look inside the homes of baseball's biggest stars in the Home Field Advantage video series. Since the launch of the series in 2014, Coldwell Banker and MLB.com have brought audiences inside the homes of more than 25 of baseball's brightest stars. "Everyone, including elite professional baseball players, has an emotional connection to their home. The Home Field Advantage series is a way to connect fans with their favorite players on a more personal level by seeing and hearing what home means to them," said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. "The partnership with MLB.com three years ago for the inaugural Home Field Advantage series was the first in a long line of partnerships that have allowed our brand to engage with new audiences. Each has fostered high engagement through unique content, especially with people visiting our website for the first time." The 11-week series, launching today on the Coldwell Banker® Blue Matter blog, will offer behind-the-scenes videos of 11 baseball star personalities. Each video will feature an exclusive look at the player's home — or their "home away from home," the player's home clubhouse and stadium — along with interviews sharing their home's most awesome amenities and moments. The 2016 video series launches with a look inside the home of Los Angeles Dodgers All-Star outfielder Joc Pederson. A new player video will debut on the Coldwell Banker Real Estate Blue Matter blog every week through August 30. The series will also be featured on MLB.com and the official website of each player's team at different points throughout the baseball season. Coldwell Banker also has homepage advertising exclusively running on MLB.com today. Below are the scheduled release dates for each of the videos and featured players: The initial launch of the Home Field Advantage series with MLB.com three years ago kicked off the real estate company's strategy of working with other organizations to reach new audiences in natural ways. Since the original project, Coldwell Banker Real estate has activated integrated marketing campaigns with Adopt-A-Pet.com, multiple top-tier smart home brands and products and Twentieth Century Fox earlier this year. About Coldwell Banker Real Estate LLC Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of approximately 3,000 independently owned and operated franchised broker offices in 47 countries and territories with almost 85,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. Coldwell Banker is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.
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WordPress Blogs Come to Point2 Agent
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Companies

HomeActions
HomeActions is an efficient, easy and economical e-marketing and prospecting system for Realtors®. Over 3500 top producers from national brands such as Coldwell Banker, Keller Williams, Long & Foster, and Weichert rely on HomeActions to build their pipelines and production by annually emailing 25,000,000 e-newsletters to their clients and prospects. More than an e-newsletter, HomeActions is a unique content delivery system with articles of interest to all homeowners, not just those actively buying or selling. This compelling content is delivered in newsletter format via email as an active web page. Emailed every two weeks, including the agent’s branding, bio, and listings with timely articles portrays them as an expert Homeowner Advocate to all of their prospects. The result is enhanced top of mind awareness by an agent’s prospects which generates more leads, listings, and buyers. HomeActions specializes in Raving Fans customer support. Our 24/7 Organize-IT service (free with every subscription) helps agents build their email database and get started quickly and efficiently. The result is that Realtors® don’t have to be tech savvy to be successful. Busy agents can “set-it and forget-it” freeing up their time to focus on listing and showing properties. Ask your broker to schedule an in-office HomeActions demonstration or register to attend one of our Live Webinars to see how HomeActions can make you more successful in 2014.
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InTouch Systems by Pat Zaby
InTouch is an automatic contact system creating top of mind awareness through personalized email and social networking. InTouch will email an article, link it along with four other timely messages to your Facebook and Twitter accounts and post the same article to your blog each and every week* – all AUTOMATICALLY! InTouch also emails birthday and anniversary greetings and reminders throughout the year. This is the most cost effective, efficient way to maintain top of mind awareness resulting in more listings, sales and referrals.
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Webinars

WATCH: Looking for Listings? Learn the Secrets of Legendary Lead Generation in 90 Minutes
It's a seller's market and real estate agents across the country are looking for ways to find more seller leads. To help you get a jump-start on your lead gen strategy, we recently hosted a webinar with two top real estate trainers on how to generate more seller leads and position yourself in today's competitive market. Watch the webinar recording below to learn more about: Organic leads - Social media and SEO Paid leads - Interruption and search-based marketing How to win the listing - What to bring to the listing presentation And more! Webinar Guests ‍Stephanie Alfonso, Business Development Consultant at Elevate ‍Dylan Handy, Business Development Consultant at Elevate Video Timeline 0:00 - Stephanie Alfonso introduces the topic and fellow panelist Dylan Handy. 7:38 - Why lead generation starts with an online presence. 8:26 - Dylan shares seller statistics. 9:58 - The importance of real estate websites in lead generation. 14:18 - Building SEO with blogs integrated into your website. 22:28 - The benefits of social media in lead generation. 43:00 - How to leverage YouTube for your business. 47:28 - Using paid traffic for lead generation. 48:23 - Difference between Google Ads vs. Facebook Ads. 50:43 - What a PPC (pay-per-click) ad campaign looks like. 51:31 - Seller lead keywords to use in your ad campaigns. 51:57 - How to leverage a lead capture landing page. 54:06 - Interruption-based marketing. 58:22 - How to nurture leads with email campaigns. 1:00:27 - Using direct mail to target seller leads at home. 1:03:58 - How to turn leads into clients with your listing presentation. 1:05:55 - What to say on your next listing appointment. 1:07:25 - Recap. 1:10:00 - Learn more about what the Elevate platform has to offer real estate agents. Next Steps Visit tryelevate.com to learn more. Email Dylan or Stephanie for more information. Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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