A TikTok Trend to Revamp Your Pipeline: Tap Into the Triangle Method
Sometimes, your follow-up method with leads in your pipeline can feel a little rinse-and-repeat. There's nothing wrong with keeping your tried-and-true methods in place, but sometimes things can feel a little stale. What if you could shake your outreach style up a bit to breathe new life into your pipeline? You may (or may not) have heard about the triangle method for dating that's going around on TikTok, but it got us thinking about ways to implement a three-pronged approach to prospecting — because, after all, prospecting is a little like dating, too. Stay with us: it all comes down to communication, and building a strong impression to make a lasting impact. A 3-Point Communication Method to Keep You on Leads' Radar Consider this a three-part recipe for a well-rounded approach to communicating with leads in your pipeline and taking it up a notch. This approach also helps ensure you have a strong presence that's front and center every step of the way. Step 1: Make a Great First Impression To kick off meaningful communication with any lead, you want to show them what you're made of with a solid first impression. You also want to take the guesswork out of why they should partner with you. For this first part of the three-point communication approach, start by collecting as much information about your lead ahead of time — with as little questions as possible. Not only does this make sure you're researching everything you need to know about the lead, it shows them you've put in the legwork to learn about them, too. To accomplish this, use online databases as much as you can to get key info about things like where they're from, what they're up to, and what their current neighborhood is. Go beyond typical conversation starters and show you've done your homework. Step 2: Craft a Short Video Message You've already heard about drip campaigns and follow-up timing, but how about taking it up a notch and infusing a more personal approach? For the second part of this approach to communication, consider making a short video message, a great, no-pressure way to get face time in front of your potential clients. It also adds an extra personal element to any outreach you do, beyond just an email or phone call. Our pro tips to do a video message well: Include a bright, cheery greeting, and wear something colorful (yet professional) so you look put together and approachable Face an open window or other bright light source so your video quality is crisp and clear Do a few takes to get the nerves and stumbles out before the final cut As always, include a call-to-action that's clear about what you want them to do, and also include a way for them to call you back When your leads receive your video, it adds in the convenience of allowing them to watch your message whenever it works best for them — and still see you as a person. Step 3: Say Something Valuable and Send a Little Something Their Way Last but not least, our third point in the three-point communication approach to your pipeline. Think of this like the bow on the present, or the cherry on top of the ice cream sundae. This step wraps it all up neatly and helps you leave a lasting impression. You'll inevitably need to reach out to prospects multiple times, and that's okay. It's what nurture streams, follow-up plans (like this one), and outreach tactics are made for. In addition to sending your prospects key data, like market reports or trends in the ZIP they're interested in, you can also send a gift their way. It doesn't have to be extravagant; really, it just needs to be tangible. Go the classic route with direct mail and send a handwritten card, or even a kit with information on their area. If you're able to, you may also send a piece of branded swag their way, along with a brochure about your areas of expertise in the local neighborhood. By tying your communication approach together with valuable information and a nice little gift for them to enjoy, you can leave a lasting impression. Think about it: we all love getting surprises in the mail, no matter how big or small. Something as simple as sending a magnet with your name and information on it can not only inform them about your status as a real estate pro, it'll help keep you top-of-mind when they see it on their fridge daily. To view the original article, visit the Inside Real Estate. Related reading How to Follow-Up with Leads 450% More Effectively The Ultimate Guide to Email Follow Up Is Your Real Estate Lead Follow-Up Persistent... or Annoying?

Elevating Real Estate Marketing: The Power of Live Streaming
In the dynamic world of real estate, staying ahead of the game is all about embracing innovative strategies that capture the attention of potential buyers. One such strategy that has taken the industry by storm is live streaming. So, grab your smartphone and get ready to dive into the exciting realm of live streaming in real estate marketing! Lights, Camera, Action: The Rise of Live Streaming Real estate agents can now give clients an immersive, in-the-moment experience with live streaming, bridging the gap between actual and virtual tours. The appeal is in its spontaneity because viewers get a real sense of the atmosphere, eccentricities, and charm of a place. The Personal Touch: Building Authentic Connections Relationship building and trust are essential when selling a home. Agents can communicate with potential customers in real-time thanks to live streaming, which humanizes the procedure. Not only should granite countertops and square footage be displayed, but also a personal connection should be made. Imagine answering viewers' questions live and providing anecdotes about the cool things in the area. Through this engagement, a sense of transparency is fostered, which increases client trust. From Virtual Tours to Reality: Tips for Incorporating Live Streaming 1. Choose the Right Platform - Select a live streaming platform that aligns with your target audience. Instagram Live, Facebook Live, and even YouTube Live are popular choices that offer real-time interaction and reach. 2. Plan Your Content - While spontaneity is encouraged when live streaming, having a loose plan can help avoid awkward pauses. To keep your audience interested, outline the key points you want to emphasize and prepare engrossing anecdotes. 3. Promote Before You Go Live - By announcing it on your mailing lists and social media channels, you can create buzz before your live session. This guarantees that when the time comes, you will have an attentive audience. 4. Engage with Viewers - Live streaming is a conversation, not a monologue. Encourage viewers to comment and ask questions in real time. They remain interested and invested due to this interactivity. 5. Highlight Unique Features - Consider what makes the property unique. Is that a pretty bay window? A dream kitchen for a chef? A backyard haven? The highlight of your live stream may be these features. 6. Showcase the Neighborhood - Remember, you're not just selling a home – you're selling a lifestyle. Take a stroll around the neighborhood and point out nearby parks, restaurants, and shopping centers. 7. Professional Presentation - While live streaming can be casual, maintain a professional demeanor. Dress appropriately and ensure your surroundings are tidy and well-lit. The Benefits: Why Agents Should Embrace Live Streaming 1. Wider Reach: You can connect with potential customers from all over the world by live streaming because it cuts across geographical boundaries. An online live stream can be viewed immediately or recorded for later viewing. 2. Time Efficiency: Without having to physically move between properties, you can give several tours in a single day using live streaming. You and your clients both profit from this time efficiency. 3. Cost-Effectiveness: Reduce costs associated with holding actual open houses, such as travel and staging fees. Live streaming reduces costs while maximizing output. 4. Data Insights: Numerous live streaming services provide analytics that reveal information about viewer engagement. You can use this information to improve your content strategy and mold it to the tastes of your target audience. In conclusion, streaming has revolutionized the way real estate agents market properties. It's not just a trend; it's a powerful tool that offers authenticity, engagement, and a personalized touch. By incorporating live streaming into your marketing arsenal, you're not just selling houses; you're selling experiences and forging meaningful connections with potential buyers. So, next time you're getting ready to showcase a stunning property, consider going live. Lights, camera, action – it's time to bring the charm and essence of each home right to the screens of eager buyers. Embrace the future of real estate marketing and make every stream a journey of discovery! To view the original article, visit the Transactly blog.

RPR Announces the Winners of Their 'How's the Market?' Video Contest
Big shout out to the grand prize winners of RPR's (Realtors Property Resource®) video creation contest: Faith Putman, Brandon Rouzan and John Zimmerman. Two months ago, in an effort to promote RPR's Shareable Market Trends, RPR put out a call for entries for REALTORS® to create a market update video. The only catch was that it had to be at least 30 seconds long, and it had to include incorporating RPR's Shareable Market Trends statistics. We received quite a few submissions, but some certainly stood out. The judging was completed by a panel of marketing professionals at RPR, and the following criteria was assessed: Creativity: Uniqueness and originality in showcasing RPR's Shareable Market Trends charts. Clarity: Clear explanation of market insights derived from the charts and their relevance to the presented scenario. Presentation: Overall quality of video production, including visuals, audio and editing. Engagement: Ability to capture viewers attention and effectively communicate what's happening in the market using RPR's Shareable Market Trends. Here's each grand prize winning video and a brief introduction to each of the winning entrants: Grand Prize #1: a $250 VISA Gift Card Congrats to Faith Putman on her grand prize win! Faith is a residential agent from the Atlanta area who has been practicing for a few years, but also worked in real estate before becoming a full-time agent. She loves working with both buyers and sellers, and this is not her first real estate video (it shows!). Faith has her own YouTube channel where she posts various types of videos for entertainment and real estate education for her subscribers and potential clients. She had this to say about making her winning video: "I enjoyed making this video! It was so easy to incorporate the Market Trends because the material is relevant and helps set me apart from other agents. I'm also familiar with the new script writer tool! I think it's a great place to start with mapping out your content and beefing it up with your own personality and brand." Excellent work, Faith! Grand Prize #2: a $150 VISA Gift Card The second grand prize goes to Brandon Rouzan. Brandon is a residential agent out of Lancaster, CA and he's been a REALTOR® for one year — maybe because he's only 23 years old! How did he get interested in a career in real estate? His mom has been an agent for 17 years and introduced him to RPR right after he got his license. Brandon says, "My mom showed me RPR, and I thought, 'This is so simple to use and easy to understand.'" In his video, Brandon is calm, cool, confident and quite comfortable in front of the camera. How did he like working with RPR's Market Trends? "I love the Market Trends section; that's one of my go-to's. It gives me all the relevant info on a neighborhood or ZIP code. And I just recently discovered the Market Trends ScriptWriter — it's so cool! I like that you can change the tone to fit your audience or wherever you're placing it. It's very helpful to have a script to start from when you're discussing these big terms and big numbers. What a great addition to RPR!" So are you, Brandon! Grand Prize #3: a $75 VISA Gift Card Rounding out the grand prize winners is John Zimmerman, from Southern California. John's a seasoned vet who's been a full-time REALTOR® for 34 years. He works with buyers and sellers in Los Angeles and Orange County. John's video is a hoot to watch! That's probably because he recently started doing daily video uploads to social media. How did John fare with the RPR Market Trends? "I had a good experience using the RPR Market Trends. I'd already been using the reports with my clients, so I was familiar with them and that made it easy to incorporate them into my video." He also has a positive take on the new Market Trends ScriptWriter: "I think it's a great tool to have to assist in writing scripts and dialogs. I've been using ChatGPT to help write property descriptions and though it's not perfect, it does speed up the writing process a lot." John's old school, but he's clearly comfortable with new tech! RPR: your source for video-creation tools and data Once again, congrats to all of our winners, and all of our participants. It was a close competition, with mere tenths of percentage points being the difference in our top three. And as promised, we also gave out a very cool consolation prize of RPR swag to quite a few REALTORS®. These winners were able to choose between an RPR t-shirt or RPR aluminum water bottle. Now that you've seen how it's done, we hope you'll be inspired to create your own market update videos for your client and prospects! With Shareable Market Trends and the Market Trends ScriptWriter, RPR makes it easier than ever to produce polished, attention-getting vids and social media posts. We've also recently published a detailed eBook on the video making process — be sure to download and check out: Lights, Camera, Sold! Captivating Consumers with Market Analysis Videos. And… action! To view the original article, visit the RPR blog.

[Podcast] Build Confidence, Captivate Viewers and Convert Them into Leads with Chelsea Peitz
In this episode of Decoding Real Estate, we welcome real estate's go-to guide for social media marketing, Chelsea Peitz. As a consultant and coach, Chelsea specializes in camera-first branding and social media strategies. She frequently speaks to real estate agents, teams and companies on topics ranging from disruptive innovation, social media trends and video-friendly platforms such Facebook, Instagram and Snapchat. Join hosts Reggie Nicolay and Genie Willett as they chat with Chelsea about her unique journey from REALTOR® to social media maven, combining her background in clinical psychology and passion for neuroscience to create a powerful marketing approach. You'll hear all about Chelsea's "Three Cs" strategy for creating videos that connect: Confidence, Conversions, and Captivate. These "Cs" focus on building camera confidence, creating content that leads to conversions and captivating new audiences. Get tips on how to boost your on-camera presence by practicing regularly, embracing authenticity and finding joy in connecting with others online. After listening, you'll boost your camera confidence with the one-to-one video technique, which involves sending personalized video messages to potential clients. You'll also understand how direct messaging can benefit your social media algorithms and create an omnipresent feeling without constant content creation. Don't miss this episode of Decoding Real Estate with guest Chelsea Peitz! Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: Chelsea Peitz.com The Chelsea Pietz Podcast Realtors Property Resource Listen on: Apple Podcasts Google Podcasts Spotify Stitcher To view the original article, visit the RPR blog.

[Podcast] Creating Video Content as a Realtor with Peter Flores
Peter Flores is a Realtor at Compass who has over two decades of real estate, business, commercial, and corporate banking experience. His passion is helping people find their dream home and make the process as easy and stress-free as possible. Hear how to create video content as a Realtor, get over video hurdles, grow your following, what equipment to get, and how to use your video content as a lead generation tool. This episode covers everything from creating videos to finding a business coach. Here's a small sample of what you will hear in this episode: When did Peter become a Realtor? What does he attribute his success so far to? How frequently should you post videos? What do you do if you don't have many followers? How do you grow your following? Why should you upgrade your equipment? Do you need a CRM? How many DMs did Peter get during this interview? Connect with Peter on Instagram @iAmPeterFlores and TikTok @RealPeterFlores. Check out the episode and show notes below for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.

[Podcast] Decoding Real Estate: Video as a Lead Generating Machine with Karin Carr
Today we welcome a special guest, Karin Carr, the Amazon bestselling author of YouTube for Real Estate Agents, and founder of the Video Boss Agent Academy. With over 15 years of experience as a REALTOR®, Karin has become a sought-after speaker on video marketing, and she's here to share her expertise with us. In this episode, we'll explore video as a lead-generating machine and how Karin fell into the YouTube video niche. We'll learn about the competitive advantage of using video, the difference between leads generated through video versus traditional lead generation sites, and how agents can cut through the excuses and get started with video marketing. Karin will also share her thoughts on the key elements of creating a successful sales funnel with video, including calls to action, landing pages, lead magnets and auto-responses. We'll discuss the importance of increasing visibility and building meaningful consumer relationships, as well as the biggest mistakes agents make when incorporating video into their marketing plans. Finally, we'll dive into Karin's popular Market Update LIVE! and discuss the value of hyper-local market update videos. If you're looking to expand your business with video, Karin's book, YouTube for Real Estate Agents, might be a great place to start. So sit back, relax, and join us as we decode the power of video marketing with Karin Carr. Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: Karin Carr YouTube Page YouTube for Real Estate Agents Realtors Property Resource RPR's Market Trends Listen on: Apple Podcasts Google Podcasts Spotify Stitcher To view the original article, visit the RPR blog.

7 Adjustments That Will Make You Better on Camera
You've heard it plenty of times: video is an increasingly important way to connect with real estate consumers. Perhaps you already have a YouTube channel, or are active on Instagram Reels, but how much engagement are you getting? If your answer is "not much," you may need to make a few tweaks to your on-camera presence. As the video above points out, you have only three seconds to capture the interest of viewers. After that? They're swiping through to the next video. Watch the video above to learn seven simple adjustments you can make to improve your on-screen persona—and ensure your videos get the maximum amount of views.

TikTok Trends for Real Estate Agents
Do you want to get in line with Gen Z and promote your real estate business through a more immersive and intuitive strategy? Use TikTok! Technology is not only changing, but it is doing so fast. Since its rise to popularity, TikTok has quickly risen to the level of Instagram and other social media platforms. And according to Statistica.com, users spend an average of 52 minutes every day on the app compared to Instagram's 28 minutes daily. This means that following TikTok trends and incorporating them into your real estate marketing strategies will give your business an edge and much-needed exposure. Trends on TikTok for Real Estate Agents Before making content for your real estate business on TikTok, you must create a Tiktok account. A lot of boomers might find it a little challenging to try out TikTok, but that shouldn't be the case because just about any content regarding your business will go a long way. This is mainly because the platform already suggests every user's content to other users whether they follow each other or not, creating a high chance for your videos to reach a huge audience really quickly. Here are some TikTok trends real estate agents can pick up to market their businesses on the platform. Property Tours Many TikTok users find home tour videos very fascinating, especially of luxury properties. And many of these users are not only fascinated, but are already looking for properties to buy. So a short tour video will come in handy. We recommend that real estate agents make sure to use every free marketing service available out there at their disposal to showcase their business and services. All you need is a smartphone to get your business kicking with the latest home tour videos. Snippets of Your Real Estate Business Your real estate clients have no idea about the million and one details that go into running your business. Get imaginative and show them minor habits or facts about your job and workspace. Consider creating a video on any of the following topics: Celebrating a client's new home Workday routine Random conversations you have at open house events and more. Real Estate Tips and Tricks TikTok is home to a vibrant community of real estate professionals, investors, and enthusiasts who are happy to share their knowledge. As a real estate professional on the platform, you can attain your marketing goals by sharing real estate investment tips, videos on property listing tips, as well as tips on when to buy a property. This will help you amass loyal followers through insightful real estate tips. Make Videos that Answer Frequently Asked Questions You can find the ideal song lyrics to address a frequently asked real estate question. Make a video of yourself answering the FAQs, add suitable hashtags and upload it to TikTok. Additionally, you can ask your followers questions which they can answer in your comments section. All in all, this will go a long way to establishing your position as an authority in the field, making you a go-to source of information for your followers. Conclusion The marketing potential of TikTok is quite extensive. By following some of the trends on the platform, you can pull traffic of potential clients to your real estate site, improving your market scale and productivity. To view the original article, visit the Realtyna blog.

How Do You Make a Real Estate Video Go Viral?
As the average internet user becomes more and more visual, real estate video marketing is one of the best ways to appeal to the subjective factors that accompany just about every transaction. To ensure your strategy is on point, we're going to provide some useful tips on how to make a viral real estate video that can attract more buyers to your business. What Makes a Real Estate Video go Viral? For real estate videos to go viral, they need to be: Funny: The main way to get a video to go viral is to make it entertaining. The difficult part, though, is figuring out what would make your target demographic laugh. So, make sure you know your audience well and deliver something you're sure will be well-received. Creative: The best way to tell if you did something well is when others see it and say, "Ah, I wish I thought of that!" Creativity is respected in just every industry, but especially in real estate. Short: If you look through some of the most viral videos on YouTube, you'll notice that the vast majority of them are less than five minutes long. Viral videos spread quickly mainly because they're easy to digest and can be viewed multiple times without losing their staying power. Tips to Help Your Real Estate Video Go Viral As a real estate agent, you're constantly on the move. And unless you're fortunate enough to be in the right place at the right time, then you're going to need to invest plenty of energy into creating a truly viral real estate video. Here are some top tips to help you get there: Upload your video to a social platform like YouTube or Vimeo so your viewers can easily share it with others. Create a descriptive title that's easy for your audience to commit to memory. Refrain from being overly promotional and limit your company branding to just subtle references. Optimize your video for increased organic search value to drive even more traffic to it. Use social media channels like Facebook, Twitter, Instagram, Pinterest, and LinkedIn to get your video in front of more eyes. To view the original article, visit the Zurple blog.

Achieve Real Estate Brand Visibility with TikTok
Once upon a time, TikTok was just one social media platform, a music/dance driven media outlet seemingly oriented towards the demands of teenagers. But this has changed as word spread about the platform. According to Statista's research: 22.4 percent of people who use TikTok in the US are between the age of 20-29 21.7 percent 30-39 20.3 percent 40-49 11 percent 50+ And only 25 percent are between the ages 10-19 As you can see, there is a very big audience and potential pool of clients: both Gen Z and Millenials. So, why is TikTok such an interesting platform for real estate agents? A Dynamic Alternative to Pinterest? Pinterest is a popular choice for interior design inspiration and checking properties. That's why it's such a favorite pick for both agents and consumers. TikTok can be used the same way, but it offers a more dynamic approach to content. For inspiration, see: 7 Fresh TikTok Video Ideas from TikTok Influencers. The Real Estate Niche Is Pretty Big on TikTok TikTok is known to house many niches, including the real estate niche. People love watching properties being transformed, and they are always on the lookout for new interior design inspiration. That's why people love browsing property listings even if they aren't in the market for a home. And while this doesn't absolutely guarantee a lead flow, it still means a huge visibility across all age representations for your brand and for your client's property. Reuse Content You can repurpose your old content. Although your old videos might need a little tweaking, it's possible to turn, for example, a 30-minute video into a 15-second to 1-minute short TikTok video. You Can Go Viral TikTok has an incredible organic reach, and you can even go viral. Even with zero followers, you can reach thousands of views and bring organic awareness to your brand. Best Practices Here are some of the best practices for TikTok videos: Use a vertical aspect ratio of 9:16. Videos that have audio are performing better than those without. To view the original article, visit the Realtyna blog. Further Reading A TikTok Guide for Real Estate Agents Is TikTok a Viable Way to Sell Luxury Homes? TikTok: Video Makes the Real Estate Star

How Real Estate Agents Can Generate More Leads with YouTube SEO
Let's be honest: This topic is a combination of three constantly evolving fields. The housing market changes by the day. Lead generation can feel inconsistent, even at the best of times. And chasing after SEO keywords is up and down, too. All three components are driven by trends. And they're trends that SEO-savvy real estate agents try their best to keep up with because good marketing leads to better business. However, one constant piece in this formula is how much time the average internet user spends on YouTube. (The average person aged 18+ spends more than 40 minutes a day watching YouTube videos.) So if you can develop a good YouTube SEO strategy, you'll be able to get your video content in front of more viewers than ever. YouTube as a Lead Gen Tool Before diving into the nitty-gritty details of YouTube SEO, it's important to understand why YouTube can be just as beneficial to your business as any other social media platform — say, Facebook for example. According to a 2021 study, YouTube is both the second most popular social media platform (after Facebook) and also the second most visited website on the internet (after Google). And more than 2 billion active users watch more than 1 billion hours of video every day. The takeaway here is that YouTube has become a primary hub for content. Whether the focus is entertainment, news, education, or a sense of community, more people are watching more YouTube content in 2021 than ever before. As a result, it's become a popular destination for advertisers. Marketers spent a little over $4 billion on YouTube ads last year, and YouTube's global ad revenue was around a little shy of $20 billion. It's like that idiom about drops of water in a bucket. Only in this case, the "bucket" is one of the largest bodies of water to ever be discovered by advertisers. YouTube has become a key player in how people connect and share things with each other, and that has developed it into a major lead generator for businesses. It's the kind of lead gen tool that could be used by anyone in any industry — even real estate. A Real Estate Agent's Guide to YouTube SEO There's a good chance that Facebook is already a big platform for your real estate business. From posting video walkthroughs of houses to connecting with people (both homebuyers and fellow agents), it's hard to imagine a world where social media doesn't play some role in your work. But the problem with relying on Facebook videos is that your reach is often limited to your network. And since Facebook doesn't quite have the most consistent search and filter algorithms, it's possible for people to miss out on things unless you are paying for targeted advertising. Targeted ads can be very effective on Facebook, but they come with a price tag. The main trait real estate agents love about SEO-driven advertising is that it's all organic — by targeted specific keywords, you can make sure your content finds the right audience. And the only "expense" on your part is putting in the effort to find the right keywords. YouTube has developed reliable SEO guidelines thanks to its relationship with Google. And that means you can use the video platform to consistently and effectively get your videos to rank well when people search for specific keywords. Of course, it's just like SEO rules on Google. If you want a top spot for a keyword, you'll need to put in some research (to find the keyword) and technical work (to make sure you meet YouTube SEO requirements). But it's the sort of thing that real estate agents can — and should — rely on to get video content in front of as many potential homebuyers as possible. In other words, it'll help you generate more leads. And if you make YouTube SEO a regular part of your lead generation strategies, then YouTube can function as a reliable way to advertise yourself to new groups of prospective homebuyers. Get the Most Out of Video Content Even people familiar with Google's SEO process have to relearn a few things to get results on YouTube. The platform's focus on video content has led to very different trends in what sort of topics people search for, and specifically how they use the search bar. For example, people are much more likely to search for "how-to" videos — tutorial content is consistently the most-watched on YouTube, and that was especially true last year. In 2020, YouTube saw a 50% increase in the number of views for videos with "beginner" in the title. Viewers also have a higher chance of watching something from the suggestions bar instead of going back to YouTube to search for something else. (In fact, 81% of American YouTube users regularly watch videos the algorithm recommends to them.) Contrast that with traditional web activity. How often do you search for something, click a result, and then start browsing that site to read posts about unrelated topics? That sort of thing works on YouTube, but hardly ever translates to Google. People use the two platforms differently, and that applies to the SEO rules to follow if you want viewers to find your videos and start engaging with the content you share. When it comes to real estate, it's unrealistic to think you can upload videos about every single listing you're going to see. Instead, think of YouTube as a platform where you can share other sorts of video content — by becoming a trusted voice on a specific topic, people will be willing to click links to your other social media pages or even your website. Maybe you create how-to videos, introducing first-time homebuyers to different topics that will help them. Or maybe you make monthly updates about the market in your area. And of course, you can still upload videos about listings as they become available, particularly if they are in a busy market that you know will get some traffic online. Regardless of which video format you rely on, YouTube can become a powerful lead generation tool for your business. And by targeting specific keywords, you can use your YouTube channel to guide people to other platforms where you can connect with them directly. To view the original article, visit the Wise Agent blog.

How Leveraging Video Can Explode Your Real Estate Business
It's 2022 and your marketing strategy needs a digitally-powered upgrade. While what you share is important, real estate agents should rethink how they're creating, developing, and sharing content to grow their business. Instead of flat images and blocks of text that your audience has to sift through, delight your site visitors, social media followers, and CRM leads with eye-grabbing, dynamic video content. 5 Reasons Why Video Is Essential For Engagement: By 2022, online videos will make up more than 82% of all consumer traffic. 86% of marketers in 2022 said that video has been effective for lead generation, and 87% of video markets saw positive ROI from video content. 54% of consumers want to see more video content from the brands and businesses they support. 72% of consumers said they would rather learn about a product or service through video content. Viewers retain 95% of a message when they watch a video, compared to 10% when reading it in text. Let's look at a few ways that you can use video content — both outside of the CRM, and within the CRM — to develop a more engaging and personalized experience for your sphere. How to Use Video Outside of Your CRM Agents can use video content to refresh their online presence and level up their real estate traffic by converting idle site visitors into active opportunities for business. Boost Social Media Engagement If you want to see more of your social media following roll over into your sales funnel, start sharing more video content on your social media profiles. Forty-six percent of online traffic takes some sort of action after viewing video marketing content. That means site visitors and social media users will be more likely to follow your calls to action by: Signing up for your email list Inquiring about a transaction opportunity Setting up a meeting with you Ultimately, all of these actions generate more engagement-ready leads who have said "yes" to receiving communications with you. Pro Tip: While you build up to HD video campaigns, easily start sharing video content by adding videos to your Instagram and Facebook stories. Rather than posting a still image, shoot a short video and post that instead. You can even turn your "live" pictures into videos using the in-app Boomerang effect — simply click the infinity sign on your live images when adding to your story. Start a live video to send out a push notification to all of your followers, getting your name out there. (Even if they don't tune in, it's still a free and effective ad opportunity!) Generate Attention-Grabbing Website Content Did you know that including a video on a landing page can increase conversion by 80%? Every site visitor is a lead-generating opportunity. Build out your website with stunning videos to tell a story that makes your brand stand out. Adding videos to your website will allow site visitors to e-meet you, building trust and a personal connection with your online traffic. Videos are also a great way to keep site visitors on your website longer — since people spend 2.6x more time on pages with video than without. 5 Video Content Ideas for Your Real Estate Website: A striking brand video to head up your website's Home page An introduction video to liven up your About Me landing page Neighborhood video tours to add to individual community landing pages Market update videos to accompany market data releases Agent-guided walkthrough tours of available properties to add to listing pages How to Leverage Video Within Your CRM While you're bolstering your web presence outside of the CRM, use video within your CRM to warm up cold leads into conversion-ready clients — who turn into brand ambassadors that provide you with opportunities for repeat business through referrals. Increase the Effectiveness of Your Email Drip Campaigns A Forrester research report found that including video in an email increases the click-through rate by 200-300%. You're sharing great information and spending time creating your emails. Don't let that effort go to waste by not including a custom video. By creating personalized videos to embed into your emails, you maximize the engagement and lead-warming power of your marketing campaigns. You'll also get more "face-to-face" time with your CRM, helping you build a community and stay top of mind. 5 Ideas for Video Content for Email Record a video briefing your most recent blog post Send out home valuations Catch up with a quick "hello" message Share heartfelt wishes for every holiday Talk through the state of the market Are you ready to roll out the red carpet for your leads with stunning videos? To view the original article, visit the BoomTown blog.

TikTok: Video Makes the Real Estate Star
TikTok became a rising star in social media at the start of 2020, and it has been going strong ever since. With more than a billion active users, it has quickly become one of the most popular social media platforms in the world, and creative real estate teams have found many interesting ways to integrate TikTok into their social media marketing. If you're new to TikTok, consider this your introduction to the platform and your guide for how to get started. Introducing TikTok, the Newest Social Media Sensation Before we dive into the details of how to use it, we need to answer one important question: What is TikTok, exactly? In short, TikTok is a social video-sharing platform focused on short-form content, which allows you to create, edit, and share quick video clips. Originally the platform allowed you to post videos up to 15 seconds in length, but the limit has since increased to three minutes. TikTok was first established worldwide in 2018 and surpassed two billion downloads for the first time in late 2020. Today, it ranks behind only Facebook, Instagram, and YouTube in terms of active users for social media platforms. The fact that TikTok videos are short, to the point, and easy to share has made the platform especially popular among younger users. So if you're trying to do more to reach Gen Z and Millennial clients with your real estate brand, TikTok is an excellent place to be seen. While mastering TikTok takes time, its popularity also comes from how relatively easy it is to get started. You can quickly shoot videos on your phone, use editing features within the app to customize your video, and post it to the world. Video content is already such a great fit for real estate marketing, so TikTok is a natural place to invest some of your social media efforts. Want to Build an Audience? Start with Consistency While TikTok hasn't been "figured out" to the same extent as Facebook or Instagram, we do know some things about how the platform's algorithm works. For example, one of the most critical factors in growing your audience is posting content consistently. Like with many social media platforms, it's helpful to create a posting schedule. This might mean posting a video every day or posting a few times a week. Whatever schedule you establish, try your best to stick with it. Consistency doesn't mean overnight success, but it's a big key to growing your audience over time. Keep It Short and Sweet While the video length limit was expanded from 15 seconds to three minutes, the most popular TikTok content is still short, sweet, and to the point. The length of each piece of content that you post will naturally still depend on the topic. For complex topics, a longer video may be more fitting. But for most content, shorter is better. There are a few reasons why shorter videos tend to be more popular. First, TikTok started as a platform for sharing concise videos, and that's how many users still see it. But there's also the simple fact that your audience is more likely to watch a short video to the end and engage with the content. As you make more videos, your analytics will tell you more about which lengths work best for your audience. Be Authentic and Show Some Personality Whether you're browsing TikTok or watching a commercial about the platform, it quickly becomes clear that TikTok is all about self-expression. That means celebrating the authentic version of who you are, and many of the most popular TikTok accounts do just that. Put another way, it's hard to succeed on TikTok by pretending to be someone you're not. So, don't be afraid to show some personality, give people a peek behind the curtain at what life is like as a real estate agent, and be authentic with your audience. Make Complex Content Relatable Educational content is quite popular on TikTok, but users aren't necessarily looking for long, complex content that overwhelms with detail. The most popular real estate TikTok accounts tend to break down those complex ideas to make them as relatable as possible for their audience. YouTube might be the place for a 15-minute deep dive on a real estate topic, while TikTok is the place where you take the same idea, break it down to the essential concepts, and explain it in a quick, accessible way. While the shorter length of TikTok videos makes things easier in some ways, it can be challenging at first to break down big ideas into relatable concepts. Practice, check out what other agents are doing on TikTok, and experiment to see what types of videos work best for you. Experiment with Themes and Series to Keep Your Audience Coming Back No matter how well you break down a topic, some big ideas just won't quite fit within the 3-minute limit for TikTok videos. And that's okay! Creating a series of short, relatable videos about the same topic can be a great way to educate your audience and keep them returning to your account to check for fresh content. Themed posts are another powerful way to grow your audience while making it easier to stick to your posting schedule. For example, you could post advice for buyers on one day, home improvement posts on another, highlights of local attractions on another, and fun, personality-driven videos to cap off the week. The possibilities for themes are nearly endless, so it's well worth experimenting with and researching themed post ideas for real estate. Use Relevant Hashtags to Help Interested People Find Your Videos Now that you have some ideas for how to make great TikTok content, we'll close with a topic that will be familiar to any agent who's dipped their toes into social media marketing. Like with most social platforms, TikTok is big on hashtags. By tagging your posts with relevant hashtags, you can reach people looking for content related to those hashtags. Relevant is the key word there because you're trying to connect with people interested in real estate content. Using popular hashtags that aren't related to the actual post may provide an initial, artificial traffic bump but won't result in people sticking around to see what you have to say. The Bottom Line for TikTok Success One of the biggest themes of our TikTok advice is that it's crucial to experiment and find out what works for your brand. This is because TikTok is still a relatively new platform, but also because authenticity and self-expression are such integral elements of TikTok success. Of course, the agents who have already found success on TikTok are also excellent sources of ideas. Don't be afraid to check out their content, discover what works for them, and adapt the best ideas to fit your needs. By carving out a TikTok niche, you can ride the wave of the most popular new social platform in years while building connections with the Gen Z and Millenial audiences that are quickly becoming the largest demographics in real estate. To view past Real Estate Marketing and Technology articles and read more from the February 2022 issue, click here. Get a free, 30-day trial of DeltaNET 6 here. To view the original article, visit the Delta Media Group blog.

Top 5 Real Estate YouTubers to Follow This Year
The internet made everything easier and available for everyone. Just imagine, with several clicks you are able to have access to thousands of blogs/videos related to your subject of interest. If you know how to use the internet, you can achieve success and gain a huge range of knowledge. YouTube, which is a huge platform for videos, connects people around the world. This is the best opportunity for any influencer around the world, especially for those who are already professionals in the industry. Real estate professionals are no exception; they actively use YouTube to promote their ideas and to help others on the road to success. Today, we are going to talk about five real estate influencers and their channels on YouTube. We will discuss their videos and how they can help new real estate agents, brokers or anyone else interested in the industry. Grant Cardone According to Forbes, Grant Cardone is one of the top social media business influencers in the world. He is the author of eight books written about business, and he is the CEO of seven privately held companies. He is very active on social media, especially on YouTube, which he joined in 2007, and now he has more than 1.9 million subscribers/followers. He is an "undercover billionaire," which is mentioned in almost all of his video titles. His YouTube videos include different topics for discussion: Roleplay and sales scripts for sales people Pitfalls to avoid — real estate investing Ryan Serhant Ryan Serhant is one of the best known YouTubers in the industry. He joined YouTube in 2013, and he has more than 1 million subscribers. Ryan is an American producer, TV personality and real estate mogul who tries his best to express his success and visions in his videos. He speaks about different subjects in his videos and covers everything that real estate agents should know while being in the industry. The titles of his videos on YouTube include: How much do real estate agents actually make? How to find real estate leads using social media ads What $4.5 million gets in Manhattan vs. Brooklyn Inside a $16 million massive NYC apartment with private pool Enes Yilmazer Enes Yilmazer is a YouTuber who shows his subscribers' stunning houses in California and what they have to offer. His videos mostly consist of house tours. To have a better idea, let's have a look at his video titles: Inside an affordable Los Angeles mid-century modern home Touring a $44,000,000 Lake Tahoe waterfront mansion Inside a Los Angeles modern home with a secret room He joined YouTube in 2010, and as of 2022, he has over over 1.6 million subscribers. His community is mainly interested in households as Enes mostly shows property interiors in his videos. He lives in Los Angeles, but his area of activity is broader. Kris Krohn Kris Krohn is one of the successful real estate influencers on YouTube. He started uploading videos in 2014. To know more about what he offers to his subscribers, let's check some of the video titles: How much does it cost to invest in real estate? How to perform financial analysis Why you should sell your house over the holidays He has 764,000 subscribers, so his community is very big. As he mentions in his description, his main goal is to make his followers wealthy and to acknowledge what it feels like to be a part of the real estate industry. After watching some of his videos, you will definitely have a general idea of how this industry works and how you can become successful in the real estate industry. Graham Stephan Graham Stephen is one of the most influential people in the real estate industry. He has over 3 million subscribers on his YouTube channel despite the fact that he only joined the YouTube platform in 2016. He is also active on different platforms such as Facebook, Instagram and Twitter. He also has his own website where he shares his experiences. If someone wants to be a professional in the real estate industry, then this is definitely the right person to follow. On his YouTube channel, he stresses his success, failure and, most importantly, his experience in the real estate industry. Some of his video titles include: The next market crash—7 ways to make money Real estate is about to drop—again Millionaire TikTok entrepreneurs must be stopped The ultimate guide to investing in real estate step-by-step As you can see, he is open to speaking about his way of success, his career, what you need to have in order to achieve your success and much more. He is also very open to stressing his own ideas. While he is making videos on what he thinks about TikTok influencers, you can easily see how his subscribers love his vision and thoughts. Last Few Words YouTube marketing has become the main tool for influencers and for beginners. Influencers share their experiences and newcomers get information about the industry they are interested in. Choosing the right YouTubers to subscribe to can be considered a first step towards your success. To view the original article, visit the Realtyna blog.

YouTube Marketing: Fresh Ideas From Real Estate Influencers
Need fresh ideas to keep your YouTube channel relevant to consumers (and YouTube's algorithm)? Try these six real estate video ideas: Monthly Reports The pandemic showcased how fast and unpredictable market changes can be. This is something real estate clients are always interested in, now more than ever. Here are some subtopics you might want to consider: How prices on properties are changing in certain neighborhoods Mortgages are the evergreen topic real estate clients always want to know about. Take a look at Mattew Pfeifer's YouTube channel. Matthew focuses on the Canadian real estate market, providing valuable information about the real estate industry in Canada, market changes, as well as helpful tips for first-time real estate buyers and sellers. Neighborhood Evaluation With restrictions in place for everyone's safety, people are trying to stay at home. But property purchases are still happening. Therefore, clients, especially the ones that are moving states or neighborhoods, want to know everything about the place they're going to live. How much does living cost here? What businesses are prevalent here? Include information about schools, restaurants, hospitals, general accessibility, and transportation issues. What are some locations for leisure? Check out Homecity Real Estate's YouTube channel. They have a wide variety of neighborhood videos. How-to Videos How-to videos are the ones you can get super creative with. There are tons of topics you can cover. There are many concepts in the real estate industry that might be confusing for your clients. To get some ideas for how-to videos, remember all those questions your clients were asking you. This way, you might discover new potential clients along the way. For more how-to videos, check out Shaheedah Hill Real Estate. You will notice many how-to videos that address the questions that first-time homebuyers might have. "Just Sold" Showcasing your success is important. It not only celebrates your career as a real estate agent, but also ensures your clients know that you're capable of successfully selling a home. It can also be considered as a form of testimonial. Highlighting Local Businesses and Community Events Highlighting local businesses and community events not only showcases that you're a neighborhood expert, but it also indicates that you care about local businesses. Giving shout-outs to small businesses, especially right now when many of them are struggling, seems like a good tone. Behind-the-Scenes (BTS) Videos People are always interested in what is going on behind the scenes and what it means to be a real estate agent. That's why videos of "one day in life of a real estate agent" are so popular. Take a look at Loida Velasquez and Chastin J. Miles for two takes on the real estate BTS video. Still Not Sure? If you're still considering whether or not YouTube is worth it and whether you should commit to such a long-term strategy, don't worry. There are easy ways for you to start real estate video marketing. With the rise of TikTok and Instagram's newest feature Reels, real estate agents are able to create viral bite-sized content. You don't need a professional camera, or a crispy clear set up. Just your phone camera is enough. These two platforms can be your first step towards an extensive video marketing strategy. Check out Real Estate Marketing Dude to learn the top marketing strategies. To view the original article, visit the Realtyna blog.

I Wrote a Song and Won the Offer and More: Whissel Realty Rockstars Share their Deal-Closing Secrets
Real estate is a competitive environment and the best agents are intuitive and personable when connecting with sellers, and do all they can to give their buyers a fair shot at their dream homes. Two such agents, Kyle Whissel of Whissel Realty and his team member Clayton Connolly from San Diego, CA both use video and the smart presentation platform, HighNote, to help them stand tall above the rest. Kyle says HighNote made the difference in helping him win a $3.5 million listing – even though he was competing against the No. 1 luxury agent in San Diego. The platform enables agents to send a variety of videos, links, and documents in a single link and displays everything in a beautiful presentation format. Agents get real-time analytics on what is being opened and viewed. "I sent the seller a HighNote with about 10 different pieces in it," says Whissel. "He only watched the videos, nothing else. That helped me a lot, because I knew going into our meeting that he really cared about video. And when I got to the house, he started telling me how he's an engineer for video studios for schools. I knew to focus on video in my conversation with him, and that was a big differentiator between me and the other agents I was up against. I won the listing, which was really cool." Connolly helped his buyers craft the winning bid that had 16 other offers. He sent the offer as a HighNote presentation that included a video introducing himself and his team, and information about the buyer's offer, lender, prequalification, and proof of funds. "Using the analytics, I realized that the agent hadn't forwarded the offer to the sellers, so I followed up and asked them to do so," says Connolly. "I could see that both the agent and the sellers looked at the presentation for quite a while. At that point, I knew we'd made an impression." He next found out that the sellers had narrowed their decision down to his clients and someone else, so decided to get creative. Connolly, a talented musician, decided to write a song. "It was called 'Pick Us' and it was super kooky and fun, and was all about how the buyers loved the house and the neighborhood," he adds. He recorded it and sent it to the listing agent. Twenty minutes later, he found out that the sellers had selected his client – even though the offer was $40,000 lower than the other bid. "We were able to make that personal connection with them through the power of video," says Connolly. Whissel, Connolly and the rest of his team primarily use HighNote for pre-listing/buyer presentations and offer submissions. "The analytics with HighNote are also so great, just being able to see what people click on can tell you so much. If you go into a meeting and know that all someone watched was the videos of me and my team, they're 'people people.' If they just looked at the comps and market data, then I'm dealing with an analytical person. That's the magic of it," Whissel says.

Real Estate 3D Virtual Tours vs. Videos: Which One Should You Use?
Through the highs and lows of the housing market, one thing stays the same: Buyers and sellers want real estate agents to secure the best deal possible. Even in a competitive market, people like working with a good real estate agent who can open new doors, and bring a fresh start into view. It's tempting to skip listing details like virtual tours or real estate videos when the market is hot, but this is actually the ideal opportunity to convert buyer and seller leads with impressive real estate tech. Not convinced? Consider this: In 2020, two-thirds of homebuyers in 32 major markets bid on a property without seeing it in person. Now that we've all learned to cope with a global pandemic, it's clear that things like virtual showings, bids, and closings aren't just a fleeting trend. In fact, a third of those polled by Zillow said they would rather take a virtual home tour—even after the coronavirus pandemic is considered "over." In the eyes of buyers, sellers, and other real estate professionals, your approach to virtual showings can set you apart. How do you decide which option is best for you? In this blog post, we'll go over why people love 3D virtual tours and real estate videos, and some tips on how to make the most of them. Virtual Home Tours Are Not Created Equally A "virtual home tour" describes various ways of visiting a home without physically being there. 3D walkthroughs and real estate videos both have a place in real estate marketing, and there are different advantages to each type. HomeJab produces both 3D virtual tours and videos for real estate agents. To help you choose right type of virtual home preview, it's important to know what distinguishes 3D virtual tours from videos, and how either can be a pivotal part of the home buying experience. That means you'll need to learn about a few technical distinctions, analyze market statistics, and make an informed decision about how to best motivate buyers in your market. In other words, what challenges do your ideal clients face, and how could you address them upfront? What is the most effective way to help your clients picture themselves in their new home? Accessibility, time conflicts, decision fatigue, and market competition are among issues that prospective purchasers face. Sellers face similar constraints that can affect the perceived value of the property for sale. This is when your matchmaking skills and industry expertise really come into play. How Real Estate 3D Virtual Tours Inform Buyers A true 3D real estate tour invites and demands active participation from invitees. When you understand the experience of a virtual tour, you'll see why it's well-liked by buyers. Hands-on Exploration Clicking through a 3D real estate tour gives prospective buyers the freedom to pinch, scroll, zoom, and tap to explore what a property is really like. The novelty of this technology is only part of why it's so successful in real estate. More than half of people surveyed said virtual tours were the most helpful resource in a real estate website. The most important thing for a hands-on 3D home tour is that users are in full control. This means each person viewing the home can navigate it how they like, or follow the premade tour created with the software. Giving buyers the autonomy to check out areas of the home, based on what piques their interest builds excitement. When you're looking for the perfect home, it's hard to forget the first time you "walked" through it. Multiple Realistic Viewpoints 3D real estate tours use real footage of the home with clear lighting, good image resolution, and other high standards for quality. In a true 3D tour, you should be able to turn around completely to see every room with a real-life perspective of the rest of the property. People can distinguish a "good" 3D tour from a lackluster one based on how well they can see the details of a home. To make the 3D tour as realistic as possible, a well-made tour includes photos from multiple viewpoints, which are stitched together based on the real-life floor plan. Listings with floor plans included are a crowd-pleasing favorite in virtual real estate. A bird's eye view builds buyer confidence in a listing, sparking ideas for how a space functions before setting foot inside. The more true-to-life a home viewing experience is, the easier it becomes to see how the property could be a perfect fit. Tour Properties on Demand 3D tours are an effective tool in many ways, but the importance of flexibility cannot be understated. There is no set time for a 3D tour: It can be accessed at any hour of the day, for as long and as often as prospective homeowners need. Naturally, homes with virtual tours can accommodate showings for significantly more people. Real estate agents know how important it is to be flexible for potential showings, but nothing beats the convenience of a perpetually live link to the house tour. It can be shared with others for a unique, real-time experience. After a formal "showing," viewers can backtrack, explore the rooms at any pace, and linger as they need. This allows buyers to share with others and gain insight from trusted sources, while agents can focus on other tasks at hand. Realtors can take advantage of this by referencing virtual tour points when marketing the home, and sharing the virtual tour with even more prospective buyers. Overall, 3D real estate tours offer perspective that's impossible to get using standard 2D mediums like photos and videos. Today's 3D tours should provide an intuitive, realistic, and versatile experience. Of course, one of the best advantages of 3D virtual tours is that homes sell and close sooner than listings without them. So, why might you consider using real estate videos in your next listing? Real Estate Videos Compel Buyers When you ask users to watch a real estate video for a property listing, you are asking for passive engagement, so that you predict and control the way a listing is perceived. Real estate videos do this by using a more thematic presentation that relies on cinematography, highlights of the property, in a conveniently timed package. Cinematic Perspective Real estate video can be surprisingly creative, with sky-high drone shots that overlook the neighborhood, panoramic shots of staged rooms, and close-up details that might not come across in a virtual tour. Real estate videos show a home in the most ideal light—literally and figuratively. Done right, a property listing video adds a warm and welcoming mood, getting buyers move-in ready. Real estate video is especially appealing to the buyers who have a set idea about what their future home looks like, so this technique can be a perfect match for properties with defining characteristics in the landscape and architecture. Highlights Best Features A real estate video covers the main selling points of a home, rather than revealing every detail. In this way, real estate video is more like an invitation to an in-home viewing experience. You can determine the most shareable features of the house ahead of time and plan the video sequence to match your priorities. This is helpful for properties with expansive acreage, awesome neighborhoods with nearby amenities, and scenic viewpoints. Real estate videos are not usually a room-by-room tour of a property, but is a perfect complement to an attractive listing. This can motivate buyers who might compromise lesser preferences if the property has some impressive features that cannot be overlooked. The highlights you show in a real estate video can be the reason a property listing makes a buyer's shortlist. Convenient in More Than One Way Convenience one major reason people choose to work with real estate agents. For prospective buyers who need an agent to meet them where they are, a pre-recorded video package is the right choice. Most buyers are familiar with how to play videos online, so there's almost no learning curve to use it. Video can make a real estate listing stand out on social media, where it can be shared and shared again. As an extra benefit for real estate agents, it makes for great marketing collateral where you can express your values and goals for your business. Comparing Real Estate 3D Virtual Tours and Videos 3D walkthroughs and real estate videos both add tremendous value to a real estate listing, but there's no one-size-fits-all choice for creating a virtual tour of a property. For most real estate agents and their clients, "virtual" is now the norm. Open houses, once a standard of the real estate market, are now done remotely using a variety of tools and techniques. 3D virtual tours and videos are some of the go-to choices for real estate agents. Still need help navigating the world of virtual real estate? Contact HomeJab for help. To view the original article, visit the HomeJab blog.

A Brief History of Real Estate Drone Videos
Before real estate drone videos took off, aerial photography wasn't for the faint-hearted. The most daring real estate photographers went to great lengths to capture the perfect exterior images of a property. They photographed Olympic-size swimming pools from rooftops that sloped dangerously towards the concrete below. And took sprawling images of 10-acre estates from doorless helicopters that soared 10,000 feet in the sky! Back in the day, the idea of real estate drone videos was more of a chimera or a pipe dream than an actual possibility. But with today's cutting-edge technologies, real estate drones haven't only exploded in popularity. They're also thriving in the real estate market! And it's easy to understand why: drone photography is literally "the bigger picture" of real estate. The Perks of Drone Photography Real estate drones take to the sky and capture breathtaking images of a property or an estate at large. They show you — the prospective homebuyer, homeowner, or real estate agent — compelling angles and features of the home that would otherwise remain unseen from the ground. Listings that feature real estate drone videos are 68% likelier to outsell listings that don't feature aerial photography whatsoever. What's more, real estate drones are relatively easy to operate, although experienced handlers are highly recommended. At HomeJab, our drone video services take the legwork out of high-quality aerials that you'll want to feature on your real estate listings. And our drone pilots are extremely efficient at producing real estate drone videos that will engage and delight your viewers. These aerials can show off that brand new roof or that serene boat dock with your beautiful home in the background. Not only that, our pilots even know which no-fly zones to avoid (i.e., near airports, congested urban areas, Washington D.C., etc.) so you won't have to! Of course, this is also great news for the former daredevil photographer whose days of climbing up ladders and riding on nauseating choppers are things of the past. A Brief History of Real Estate Drone Videos To celebrate the rise of real estate drone videos, HomeJab would like to take you on a brief stroll through drone-memory lane. As we learned from Time Magazine's thrilling article on the history of aerial photography, the evolution of the drone has been contiguous with advances in technology. That's to say, as computer software programs of the 1980s became more advanced, and hardware of the same era became more compact, so did the drone — evolving from a clunky reconnaissance tool in wartime to a lightweight gadget that was easy to fly. But before real estate drone videos were even thought to be possible, black and white cameras were tied to kites and rockets and sent up to the clouds! Some cameras were even strapped to prescription-delivering pigeons that captured amazing cityscapes in Germany! This was back in the mid-1800s to early-1900s when French photographers tethered hot air balloons to the ground and ascended over 200 feet in the sky for the sake of aerial photography. Photograph of San Francisco in ruins from Lawrence captive airship, 2000 feet above San Francisco Bay overlooking water front. Sunset over Golden Gate circa 1906. George Lawrence—Prints & Photographs Divison/Library of Congress It wasn't until World Wars I and II that aerial images of warzones became hot-selling images for the press and coveted by government agencies to drive military campaigns. Fast forward to the 1980s when Israeli engineers developed a sophisticated, unmanned drone with a short wingspan that could take high-quality surveillance images from high above. These historical events gave rise to today's modern real estate drone — a cute, four-legged device with propellers attached to each leg and an average weight of 2.6 pounds. How to Order Your Real Estate Drone Video Our seamless online ordering process means that your next real estate drone video is just a few clicks away. So, if you're ready to elevate your real estate business with high-quality aerials, schedule a shoot with one of our professional drone pilots today! To view the original article, visit the HomeJab blog.

7 Fresh TikTok Video Ideas from TikTok Influencers
TikTok is a new social media platform, and not many real estate agents use it to its fullest potential yet. That's why we're highlighting top TikTok real estate influencers and what content they are offering. Check out their content ideas (and their TikTok profiles) to jumpstart your own TikTok channel. How to Buy a House? A young person just entering their first job is probably wondering how to buy a house, or if even there is a way to buy a cheap house. Realestate_monster is a real estate professional that teaches young people how to buy their first house, or even how to buy a cheap house. Real Estate for Newbies Newbie real estate agents often wonder how to get started in real estate or even how to stand up in such a saturated market. Well, tatlondono has an answer for you. As a real estate coach, she posts many useful tips for agents and real estate professionals just starting in the real estate industry. Neighborhood Evaluation We all know how important neighborhood evaluation videos are. People are choosing not only the property they're living in, but the whole neighborhood. Considering this fact, it's not a surprise how popular neighborhood videos are. In his videos, Realtornico highlights interesting information about his market in New Jersey, including beaches, schools and places to live. Market Analysis If you ever wondered what the most or least expensive property in your state or even country is, you should definitely check out kellsfromhell, a.k.a. real estate girl. She has a series of least and most expensive houses in different states of the U.S., and now she even has an international edition. 'Real' Real Estate Experience As a real estate professional, you probably wondered once or twice about other real estate professionals' experience in the real estate industry. Can you relate to their experience or not? Well, realestate_t, a.k.a. Tamika E., shares her own experience as a Realtor, her frustrations and wins. Luxury Real Estate If the previous TikTok creators had diverse content, heider_realestate is solely focused on luxury real estate listings. But what makes this account so great is the high-end presentation of listings. Heider_realestate has high-resolution, bite-size videos that showcase luxury real estate listings in the best way possible. Real Estate Tips If you are interested in the commercial real estate industry, you should definitely check out realestatesource. She provides various real estate tips, starting from real estate secrets to market updates. P.S. Want to know more about TikTok marketing? Check out this article: Is TikTok a Good Social Media Platform for Realtors? To view the original article, visit the Realtyna blog.

Where to Post Social Video for Real Estate Agents
So you've discovered that the camera on your phone isn't just for still photos. It takes decent quality video, too! Some agents might not be taking advantage of this as they should. Video is a great way to show off your personality and build likability before meeting your future clients. But where on social media should you post your videos? Here are the social networks that real estate agents should post video to:

Free Video Editing Apps for Real Estate Videos
Creating real estate videos can be a daunting task, especially if you don't already have access to the equipment and programs you need to film and edit your videos. Luckily, getting set up is easier than you think. Most modern smartphones have decent cameras, so there's no need to buy a pricey camera. You may want to purchase a tripod to stabilize your video or a lapel microphone or headset to boost your sound quality, but your first videos don't need specialized lighting or other fancy equipment. If you do want to get some basic video equipment, check out this list for inspiration.

Dynamic Video Ads Make You a Real Estate Diva (Yes, men too!)
The Great Reshuffling Zillow CEO Rich Barton calls it 'the great reshuffling': the shift to remote work underscores the ability for people to live where they want now. Consumer demand is high. At the same time, there's more reshuffling among real estate companies. You've seen the headlines. Compass is raising tremendous amounts of cash. Zillow Offers, Redfin Now, Opendoor and other iBuyer companies are battling for market share in the space. Homeowners can sell directly to major real estate tech companies. New apps are aimed at making home sales similar to an Amazon transaction. And companies are offering an ever-widening array of services. In the midst of this, we see portals reshuffle their strategy away from advertising services to referrals. As a result, agents must now shift their marketing to local direct to consumer. A successful way to do that is to leverage video ads. Video ads work well to build a brand and gain higher click through rates than other ads. It Takes a DyVA to Stay Competitive Some agents are becoming "divas" to stay competitive. The twist here is that diva is spelled DyVA and it stands for Dynamic Video Ads—professional quality video ads that are built and placed using automation from Ylopo. Video is the most effective way to market in 2020. In fact, according to Cisco Systems, online videos will make up more than 82% of all consumer internet traffic by 2022. The average real estate advertiser isn't using video because it is too expensive, and agents do not have the expertise or technology required to produce highly engaging video content. DyVA—an included feature in Ylopo's suite—solves that. It gives agents the ability to generate and proliferate excellent video content across social platforms in minutes. The video gets uploaded to YouTube, Facebook, Instagram and others. All that's needed is to enter the MLS listing number and choose from dozens of video templates. They range from Just Listed and Open House to holiday themes. The proprietary software pulls the information from the MLS, and Ylopo's proprietary AI automatically selects the best listing photos. The DyVA platform then creates the video, formats and optimizes it to effectively appear on Instagram, Facebook and YouTube. Each individual DyVA marketing campaign costs approximately $65 and will ideally run for up to a month (assuming the listing is on the market that long). These ads also showcase an agent's expertise in selling a home. A client can either access a web page which shows real-time performance statistics, or agents can provide them with an attractive report. The Next Level DyVA technology also features a 'Digital Billboard' which produces and publishes unique video content. This content is updated monthly and can be used to brand an agent's entire database, regardless of size. The video content covers everything from pets and top kitchen hacks, to educational, listing-based videos. Most importantly, 24/7 branded content running all year keeps an agent top of mind to current and potential clients. Not surprisingly, agents are choosing to become DyVAs to stay ahead of the competition and to better serve their clients. Please visit Ylopo.com/dyva to learn more or request a demo.

Live Video: A Great Way to Grow Your Business During Quarantine
Each week, the Secrets of Top Selling Agents Facebook Group is bringing you live training on topics that matter in these challenging times. One of our sessions featured Sue "Pinky" Benson--a top real estate video rock star. Find her tips for creating video open house and virtual home tours below! Find more resources and other training recaps on our COVID-19 Resources page.

Video for Real Estate Agents: What to Do If You're Camera Shy
Videos are great ways to connect with your audience, build trust, and establish a professional online presence. And, posting videos to YouTube is a totally free way to bring attention to your business, generate leads, and build reliability. But, if you're camera shy, it can make it tough to create content. While you work on feeling more comfortable around the camera, don't lose out on business! Check out these video tips for real estate agents.

7 Huge Mistakes Real Estate Agents Make on YouTube
If a picture tells a thousand words, how much does a video tell? One minute of video tells 1.8 million words, says Dr. James McQuivey, the scientist behind the report, "How Video will take over the world." There's no reason why real estate agents can't get a piece of the action to generate leads and position yourself as a thought leader. Posting on YouTube is simple and relatively intuitive: get an account, film a video, edit with easy-to-use software like iMovie, and post away! But, don't be posting blind. Get ready to harness the power of video and start using YouTube effectively with these best practices from your friends at Rental Beast.

Video Testimonials for Your Real Estate Business
Maintaining a good reputation can be one of the most lucrative tasks you accomplish for your real estate business. Once you have a good stash of online reviews and build up a large fanbase on social media, the next step you should take is creating video testimonials. How Can Video Testimonials Help?

6 Real Estate Video Production Resources for Agents
It's true you can spend a lot on video production if you have the budget for it, but many real estate businesses are producing their own video content cost effectively without hiring professionals. Some of the services discussed below cost less per month than a daily cup of coffee! These services are also very easy to use and you will quickly discover you don't have to have a background in design or video to produce effective videos.

Is TikTok a Good Social Media Platform for Realtors?
TikTok is a social media channel that has become very popular recently. Many business owners who want to take their business to the next level are on TikTok now. Even Realtors have started using the social media platform to get noticed and target certain market segments. But how and why should you use TikTok for real estate? In this article, we will provide you with some examples and arguments.

Use Live Video to Communicate with Real Estate Clients
Strengthen Your Real Estate Brand on Social Media with Video With recent world events, customer communication has become even more important. Keeping in touch with past clients, leads, and supporters is essential given recent world events. These audiences are attuned to live video. With live video on social media, you can speak to hundreds and maintain the personal touch. Savvy real estate agents often use multiple social platforms. Each has its own features that help you showcase your value. Likewise, each one has enabled experts like you to reach the world through shareable video. Let's look at today's three main social video platforms:

How to Leverage Video to Reboot Your Business
The COVID-19 outbreak has left many agents like yourself unsure of what exactly they can do to keep their business going or how to get ahead during this time. Recently, we had Marki Lemons-Ryhal in our Secrets of Top Selling Agents Facebook Group to share some tips on using video to reboot your business during this time. From equipment to creating strategy, Lemons-Ryhal has you covered.

Video Tours: How to Have Confidence in Front of the Camera
Video marketing has become a more vital tool for real estate sales associates than ever before, as the coronavirus disrupts how the real estate industry normally does business. But speaking on camera can also be intimidating, especially if you haven't done it before. Nobody handles video marketing flawlessly the first time they try, and that's okay! With the right tips and a bit of practice, your intelligence, integrity, and honesty will shine through for your audience to see.

RPR Debuts New Web Show: 'The Wow Factor'
RPR is doing everything it can to help REALTORS "wow" their clients and close more deals. As part of that ongoing effort, RPR dropped its first-ever web series on Monday. The show's goal is to educate, enlighten and entertain RPR users with a focus on tips, strategies, best practices and more.

18 Tips to Make a Normal Real Estate Listing Video into Internet Gold
There are a lot of real estate listing videos on the Internet. There are also a lot of bad ones. People come up with excuses. "My listings are nothing special." "People only care about luxury listings." "I don't have good equipment." It's nonsense. Check out Brad Simmons' channel on YouTube. He has more subscribers showing multigenerational homes in rural Kentucky than former Bravo star Josh Flagg does showing Malibu mansions. In this this post, we'll show you 18 tips to take a normal listing video and turn it into ratings gold.

5 Tech Tools to Elevate Your Next Real Estate Video
There are a lot of considerations to make before you film a real estate video: what to say, what to wear, where to shoot. However, one of the biggest questions real estate agents face before delving into the world of video marketing is what to buy. What technology will help you produce the best video and how much do you need to invest? If you're just starting out and have a decent smartphone, that's a great place to start. The camera and microphone should be able to record a decent video. If you are thinking about taking your quality up a step, consider pairing some of these items with your smartphone for higher quality results without having to invest a fortune in video equipment.

The 1-Minute Real Estate Video Strategy that Can Help You Win More Listings
Videos are essential for a real estate business--and to put it simply, if you're not doing videos, you're not making money. If you look at these three facts about video marketing, you'll see why: 80% of viewers recall video ads they saw in the last 30 days. Viewers retain 95% of a message when they watch it in a video (compared to 10% when reading it in text). People and firms using video get 6X more leads. And real estate marketing videos don't have to be complicated or fancy. You can look just as good as other top agents in your market, boost your word-of-mouth, and get more clients without hiring contractors or buying expensive equipment—all you need is a phone!

3 Lazy Listing Tours to Stand Out as the Expert Agent
As a listing expert, you know one of the ways you stand out amongst other listing agents is how you market and sell homes. You can use the method and technologies you use to market homes as a point of distinction in your market place. For example, if most people are just listing homes in the MLS, you can tell prospective sellers how you do things differently. Maybe you use Facebook Ads, or online videos, or Google to get prospective homes in front of buyers. Whatever combination of steps you use to market homes becomes your competitive advantage. And you can stand out in the marketplace when you communicate and share your competitive advantage and what makes you different. In our real estate practice, we use a lot of online video to stand out in our market. One of our favorite types of videos for marketing listings is what we call a "Lazy Listing Tour." In these videos, we simple show people one or more highlight features in a home. Why do we call them LAZY? Because we don't use expensive equipment or contractors to produce these videos. We typically use just our phones or our computer's webcam to create these videos. And even though they are easy and free to make, they get great engagement and results in our marketing. Let's take a look at three different examples of Lazy Listing Tours that you can use to stand out as a listing expert through the innovative marketing of real estate... Garry's Walking Tour In this video, Garry just used his phone's camera, his ear pods as the mic, and a selfie stick to hold his phone. Then he just walked and talked to give some insights into this home. After posting on Facebook, we created Facebook Ads to promote this video and got rewarded with tons of engagement. Facebook's algorithm favored this style of informal, yet interesting information. Wood from the Chicago Stock Exchange This is a short yet effective video. Chris just used his phone's camera and mic with a selfie stick. In this example, we're just showing one highlight feature of a home—in this case, the wood beams featured in the house. After posting on Facebook, we created an Facebook Ad to promote the video. We only spent a $1 a day on Facebook for a few days, but got thousands of videos and dozens of people clicking to get more information about this listing. Angelwilde Lazy Listing Tour For this example, Chris never left the comfort of his own home. Instead of physically going to the listing, we pulled up pictures of the home and talked about them while recording his screen and video on his laptop's webcam and a screen recording app. Tools like Wistia's Soapbox make it easy to create this type of screen sharing video. Now that you've seen how easy it is to make videos to market listings, all you need is the real estate. If you don't have a listing of your own you can use, we suggest asking your broker for help in getting a listing you can use for marketing purposes. Another option is to partner up with a listing agent with a listing to host an open house where you can market the open house and feature the home. To view the original article, visit the Paperless Agent blog.

Real Estate Video Marketing Using Just Your Phone
Real estate videos for marketing don't have to be complicated and they don't have to be fancy. You can make marketing videos marketing using just your phone--and the video will still get lots of views and engagement. One of my favorite videos to use for real estate marketing is what we call a "Walk Through" video. Like the name implies, the video is simply walking and talking about the home or a specific feature in the home.

The Facebook for $1/Day Strategy
Facebook can be frustrating if you're trying to use it to grow your real estate practice and career. Whether it's sharing content, running ads, or getting leads, the Facebook formula isn't always so simple. That's why we reached out to a very special guest instructor, Dennis Yu, from Blitzmetrics. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is the co-author of Facebook Nation – a textbook taught in over 700 colleges and universities! Dennis shared with us his "Facebook for a $1 a Day" strategy. Dennis's Facebook tips and strategies will likely become some of the most powerful advertising methods in your repertoire.

Facebook Live for Your Business: As Easy as Point-Click-Shoot
Are you wondering how you can engage more with your followers on social media and build your business at the same time? There are many ways to do this. Probably one of the best is to use video – more specifically, Facebook Live. Using Facebook Live to build your business will not only help you engage with your friends on Facebook, but will also provide you with opportunities to showcase the different aspects of your business. Whether you are trying to provide tips for your clients or show a listing, Facebook Live might be the next best thing for your business.

YouTube Real Estate Marketing: The Ultimate Guide
Video marketing is one of the most useful tools for growing your real estate brand, and there's no better platform than YouTube for showcasing your best video content. With more than a billion users and a name known around the world, YouTube is a great place to reach real estate prospects from a wide range of demographics. It's also a fast, reliable platform for sharing video, which makes it easy for prospects to see what you have to offer. But success with YouTube isn't automatic. Learn how to position yourself for success with our ultimate guide to YouTube real estate marketing.

Why (and How) Real Estate Agents Should Use Video
Earlier this year, the social media management gurus at Buffer reported on 2018 trends and confirmed what we've known to be true: Video is the most popular type of content on social media, and it's not going anywhere. In fact, BuzzSumo found that video posts on Facebook have twice the engagement of other posts. More and more people are putting marketing dollars into video, and there are tons of reasons that real estate agents should do the same. Here, we answer a few FAQs on video and how you can bake it into your digital marketing strategy:

I Have a Great YouTube Ad... Now How Do I Get Viewers?
YouTube ads are a powerful, largely untapped source of business in the real estate industry. If you're ready to step into video advertising, check out our article on making a YouTube video ad. Once your video is ready, make sure your ad has the best chance to engage with potential clients and build your business. Maximize your video's reach by following the steps below.

YouTube Ads: TV Ads for the 21st Century
Anywhere you find content these days, you can be sure someone has figured out a way to offer advertising with it. Facebook has Facebook Ads, Instagram has Instagram Advertising, and YouTube has YouTube Ads. While you and your local competitors are likely already fighting for market share on the first two channels, chances are that your local YouTube audience has a lot of untapped potential.

Video Marketing for Real Estate Made Easy
Thursday, August 23, 2018 at 9:00 AM PDT Every day, billions of people watch billions of hours of video on YouTube. That's more than 40 Super Bowls being watched every day! That's why now, more than ever, video websites like YouTube and Facebook are like the "Wild West" of advertising online. No one is doing it. It's easy (when you know how). And the results are AMAZING. Don't let excuses like "I don't know how" or "It's too hard" hold you back. Join us this Thursday to learn how easy Video Marketing and YouTube can be (even for the most camera shy). Plus, you'll learn how to get crazy exposure to your local real estate market, build heaping amounts of Trust in a short amount of time, and turn your network of relationships into a tribe of word-of-mouth fans. Join us for Thursday's webinar to learn: The easy way to create videos of yourself or your listings (no fancy camera or editing software required!) Templates, scripts, and outlines that will make creating videos simple, quick, and fun (and help get rid of stage fright). Quick tips for setting up a YouTube channel your clients will want to visit again and again. Video SEO best practices that will help clients and prospects find your videos. YouTube Ad campaigns that will get your listings MASSIVE exposure (YouTube is the #1 search destination for homebuyers). Register now!

3 Easy Ways to Future-proof Your Real Estate Business
What can real estate agents do now to prepare their business for the future? Experts Kristi Kennelly and David & Jonah Stillman have a few ideas. During a recent conference, they (and many others!) shared action steps Realtors can take now to make sure they're staying ahead of the curve—and top of mind with their sphere and farming area. Here are the top three ways that agents can impress clients and ensure their business lasts for the long haul:

What the Top 5 Real Estate Video Marketers Share in Common
The amazing advantages of video have many agents dipping their toe in the real estate video marketing waters. With so many agents touting success, newcomers are looking to tricks of the trade for maximizing response time and success in their video marketing endeavors. Is there a common thread? What the Top 5 Real Estate Video Marketing Creators Have in Common Among the 'who's who' of real estate video content creators, a wide array of styles, tactics and channels are used. But among them, two facets prevail: Quality and quantity. Let's take a closer look:

3 Types of Videos that Generate High-Quality Real Estate Leads
Generating new leads is vital if you want to grow your real estate business. Most agents have their tried-and-true trade secrets for generating leads. But there's a powerful lead generation tool that many real estate agents are missing out on: video content. The National Association of Realtors found that 36 percent of buyers used online video sites (like YouTube, for example) in their home search, yet only 30 percent of real estate agents offer video content.

Five Creative Ways to Use Video to Connect with Real Estate Clients
Using video to connect with your clients and prospects can help you to develop a richer, more trusting relationship with them. In the real estate business, there are few things more important! So how can you start integrating video into your marketing without investing a lot of money in a professional videographer? Try these five video ideas that you can do on your own using a smartphone, laptop, tablet or video camera.

8 Accessories that Give Your Smartphone Superpowers (Part 1)
Want to soup up your mobile phone? Rather than relying on apps for that (as we so often do), let's head down the road less travelled instead. Today, we're exploring the world of physical accessories that work with--and enhance--your smartphone. Enter the World of Smartphone Accessories That's right, we're ditching the digital in favor of things that attach to or sync to your phone and boost its functionality. And we have to say, there are a LOT of different types of mobile phone accessories--so much so that we've broken up this article into two parts. Today, we're taking a look at accessories that enhance the multimedia capabilities of your phone, and make those photos and Facebook Live videos so much better.

Real Estate Marketing Videos in 5 Simple Steps
Real estate marketing videos are among the most effective tools you can use to differentiate yourself from other agents in the market. The National Association of Realtors found that 85 percent of buyers and sellers want to work with an agent who uses video, yet only 15 percent of agents actually produce them. According to online marketing company WordStream, "one-third of online activity is spent watching video," and "marketers who use video grow revenue 49 percent faster than non-video users." Video content gets more social media shares than text and images combined, it increases organic search traffic and email click-through rates, and it makes a lasting impression on viewers. So why aren't more real estate agents using video to reach potential new clients and stay connected to past clients and contacts? Most simply don't know how. If you're like the majority of real estate agents who are intimidated by the thought of producing and publishing video content, this article is for you. We tapped into the expertise of a highly experienced video presenter, Paperless Agent President Chris Scott, and a professional videographer, Jerrett Wilson. They broke the process down into five simple steps that you can use to start producing professional-looking and impactful video content to grow your business, attract new leads, establish trust with existing contacts, and build your reputation as a leader in the industry.