Windermere Real Estate Hits Refresh Button on Company Brand

Seattle – Windermere Real Estate president OB Jacobi announced today that the company that was founded in 1972 by his father John Jacobi has undergone a brand refresh. "In order to remain relevant, companies must evolve, just as Windermere has done for the past 46 years," said Jacobi, adding, "We knew we didn't need an entire brand overhaul, but a little facelift was definitely in order."

Jacobi said that the impetus for the brand refresh came from the 2016 launch of Windermere's ultraluxury marketing program, W Collection. "When we launched W Collection we decided that we needed to take a step back and look at how the primary Windermere brand and all of its sub-brands worked together as a cohesive unit," said Jacobi. The result, he said, was a 12-month process that saw every element of the Windermere brand, from its logos to its color palette and fonts, updated to reflect a more modern look and feel.

"The Windermere brand has over four decades of equity, so we knew we didn't want to move entirely away from what we've worked very hard to build, but we definitely felt the need to make it more contemporary," said Jacobi.

Windermere's updated branding was unveiled to the company's franchise owners a few months ago and has been received very positively. Marla Heagle, who owns Windermere's Camano Island and Stanwood, WA offices with her husband Randy, explains the benefit of the brand refresh to her as an owner.

"As Windermere franchise owners for over a decade, we've seen the power that a strong and relevant brand brings to our team and clients," said Heagle. "The brand refresh has reinvigorated our agents and given our clients a glimpse of the innovative support Windermere consistently provides to franchises and agents year after year. This support is what allows us to be the best in the business."

Jacobi notes that the brand refresh did not happen in a vacuum; input was sought from Windermere agents, franchise owners, executives, and outside experts. The entire process was managed and executed in-house by Windermere's marketing team. Everything from signage to business cards, marketing materials, and the Windermere website now reflects the refreshed Windermere brand. For a complete look, please visit windermererefresh.com.

Logo evolution over the past 46 years:

About Windermere Real Estate

Seattle-based Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed 84,000 home sales for more than $36.3 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 35 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.