August 15 2016
52% of marketers worldwide name video as the content with the best ROI, and by 2017, videos will become nearly 70% of consumer traffic. And Mark Zuckerberg said on July 27, after Facebook released its second-quarter earnings, "We're going to become video first."
But even as videos become more and more popular, many agents and marketers steer clear, assuming the barrier to entry is high.
That's where this three-part video challenge for beginners comes in. Starting today, we'll help you bust past your fears and reservations and confidently record and leverage your first video.
Here's what BombBomb's CMO, Steve Pacinelli, recommends for beginners:
Let's do this! First, let's get into the habit of using videos rather than text. To begin, start by either:
The idea is to take nine seconds to show someone you care by taking this step vs. the 2-3 seconds it takes to respond to a text with text. Just try it with your family or a couple friends! Then try it with a prospect or two. If you are a broker, try sending a new recruit a video vs. a text.
No, it's not just for teenagers and college students! Snapchat is the fastest growing social media channel and you can't afford to ignore it. Let's take a beginner step, a baby step. Just download Snapchat. That's it.
65% of video viewers watch more than three-quarters of a video. If you're hoping to increase engagement or to convert more of your leads, you HAVE to try something different. Even if you only send a video text to a friend with a "no-judgment" disclaimer, it's important that you get started today.
Want to keep going? Take our intermediate video challenge.
To view the original article, visit the Tech Savvy Agent blog.
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