May 19 2021
One of the biggest issues facing the industry today is the disruption caused by the sale of ShowingTime to Zillow. Why the upset? In part, according to WAV Group partner and RE Technology CEO Victor Lund, it's because "in the hearts and minds of real estate agents, the data that's involved in showing, mainly the customer record data, is something that is held quite sacred." With the sale of ShowingTime, that data is now in the hands of Zillow.
Since the announcement of the sale back in February, several alternative showing solutions have been in development. In a recent webinar, we took a look at Local Showings, the new showing platform from Delta Media Group, now available to brokerages and MLSs.
Delta's differentiator—and it's a significant one, considering all the acquisition activity in the real estate tech space—is that they're the only family-owned and operated technology company in real estate without outside investors or venture capital funding. Delta, as webinar panelist Jeff Kennedy of LeadingRE puts it, is a tech company built to serve the industry rather than built to be sold to the highest bidder.
Watch the webinar recording below to learn more about Local Showings and see a live demo:
0:00 - Moderator Victor Lund introduces the topic and panelists.
4:54 - Jeff Kennedy shares how members of LeadingRE reacted to the sale of ShowingTime to Zillow.
8:46 - Michael Minard talks about Delta Media Group and why their customers have no reason to fear them being acquired.
11:41 - Franklin Stoffer on Delta's "No Sell Guarantee" and their status as the only family-owned and operated technology company in real estate without outside investors or VC funding.
15:53 - Franklin introduces Local Showings, Delta's showing platform.
25:48 - Live demo of Local Showings.
45:11 - Q&A segment.