WATCH: How to Build a High Converting Lead Process

How does one go from working on nuclear-powered submarines in the Navy to running a successful brokerage with a database of 50,000 leads? That's just part of the story that Cory Kammerdiener shared about his career in real estate. In a recent webinar, Cory related the strategies and tactics he uses to convert more leads.

"Nurture, nurture, nurture. That's why you have to have a strong CRM," says Cory. Watch the video below to learn which CRM Cory uses, how he uses it, and the results that he's seen.

Webinar Guests

• Cory Kammerdiener, Founder and Owner, NewHomePrograms.com
• Moderator: Marilyn Wilson, President, RE Technology

Video Timeline

0:00 - Moderator Marilyn Wilson introduces the topic and panelist.

1:35 - Cory Kammerdiener recounts how he went from serving as an electronic technician on nuclear-powered submarines in the Navy to selling real estate.

6:20 - Cory shares why he changed his business model from hundreds of agents to just seven (plus administrative staff).

8:53 - What Cory's staff looks like now, what role they play, and how they leverage BoomTown's ISA service to handle incoming leads.

9:59 - How Cory's business adapted to the changes the pandemic brought to real estate.

16:09 - How Cory's company uses BoomTown's Lead Concierge Service, and how it helps them.

20:20 - Using BoomTown to nurture leads both old and new.

23:51 - What activities Cory's team can pursue now that BoomTown has freed them from focusing on the top of the sales funnel.

33:00 - Attracting and nurturing seller leads.

38:18 - How Cory's team responds to market interruptions caused by things like natural disasters.

39:42 - The advantages of working remotely and using virtual technology.

45:24 - Short video on the importance of responding to leads quickly, and how BoomTown's Success Assurance concierge service can help.

49:45 - Cory's advice to people who are stuck or are thinking of using a service like BoomTown's to handle their leads.

Next Steps

• To learn more about BoomTown, watch this product tour
• Read articles about CRM, or explore more CRM solutions in our Product Directory
• Watch more webinars