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How to Find Quality Real Estate Leads

January 31 2015

ixact find quality leads 01Is real estate lead generation one of the primary things on your mind when it comes to your business? If so, you're not alone. Considering the average REALTOR® gets only 12 leads per year, it's no wonder many agents are researching ways to obtain more high quality real estate leads.

In this blog post, I'll share some valuable real estate lead generation ideas and examine the tips and tricks for how an agent can get more quality leads.

First Things First, What Exactly is a Real Estate Lead?

Simply put, a lead is the name and contact information for someone who is potentially a future client. A quality real estate lead is the name and contact information of someone who is eager to move forward and already poised to buy or sell. We also refer to these contacts as "hot leads."

A hot real estate lead may have already expressed that they'd like to work with you. This contact likely knows when, where, or why they want to buy or sell, and what their price range is. Ideally, buyers who are hot leads also have financing already pre-approved.

Hot leads should be handled professionally and efficiently as they are motivated to make their sale or purchase. They are more promising sales for you as an agent, and are more likely to lead to a commission than a more ambiguous contact.

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