Keller Williams Deploys AI-Powered Ad Campaign Platform
Keller Williams (KW) announced additional generative AI integrations and a host of powerful feature enhancements to Command, a smart CRM-plus platform and its associated mobile app. "Our new campaign platform paired with AI capabilities will save our agents more time and money, allowing them to focus on what matters most," said Heather Pollard, head of digital and design, KW. Launched in Q3 '23, KW's new Paid Ads experience offers agents better quality leads, more available channels, easy-to-use ad creation, and new AI-powered features for listing ad types, generating more leads at a lower cost. The new Generative AI Ad Copy feature uses AI and machine learning to generate high-performing headlines and body copy primarily for single-listing, single-image ads, single-listing multi-image ads, multi-listing carousel ads, and single-listing multi-channel ads. "We're revolutionizing the approach to ad creation with this groundbreaking feature, setting a new standard for engaging, results-driven content," said Pollard. "Welcome to the future of CRM, where automation meets personalization, and the agents' brand messaging is fully maximized." Through Labs, the innovation hub of KW, the franchise continues to partner with real estate agents and teams to release software integrations and CRM features to increase productivity and eliminate pain points with lead generation, marketing, and real estate team workflow capabilities. "We continue to roll out vast updates that give our agents an unfair competitive advantage in the market," said Chris Cox, chief technology and digital officer, KW. "In partnership with our agents, we're automating more and more functional tasks, saving them time and money." The latest updates to Command include: New Contact Advanced Filtering Capability allows agents to finely dissect their database, supercharging productivity and simplifying the discovery of precise client groupings. With Automated Market Snapshots for social media, agents gain instant access to hyper-local market metrics, eliminating the need for manual data entry or design template manipulation. Transaction Summary Sheets empower all stakeholders to seamlessly access and share comprehensive deal terms in a user-friendly PDF format. Expanded Date and Data Fields within the Opportunity App empower agents to meticulously record and track more transaction-relevant dates and data points, including the loan commitment data, home inspection date, escrow due date, and more. Vendor Tracking in the Opportunity App of Command enables agents to effortlessly monitor all real estate deal-associated vendors and seamlessly export the comprehensive list as part of the transaction summary sheet. Through the Opportunities APIs, third-party vendors on a deal gain access to real-time deal tracking spanning the entire lifecycle, facilitating optimal support for all stakeholders. The newly introduced Onboarding Portal provides new KW agents with an all-in-one, streamlined onboarding experience. It efficiently gathers essential information, introduces KW models, systems, and culture, and seamlessly transitions users into Command, ensuring a smooth and comprehensive onboarding journey. "We are the home of the tech-enabled agent," said Cox. "Our agents highly influence our roadmap through Labs. And our latest innovative and forward-leaning features and benefits of Command reflect our 'By Agents, for Agents' approach to technology R&D." Command mobile app's latest updates include: The Bulk Selection and Action for Contacts empowers agents to efficiently perform multiple actions across numerous contacts simultaneously. From seamlessly transferring contacts between personal and team accounts to adding tags, assigning SmartPlans, and documenting notes and next-step activities—streamlining contact management has never been easier. The new Swipe gestures enable agents to take actions more efficiently and faster than before, such as notification reading and deletion, task editing and archiving, contacts editing, and Opportunities CGI numbers display. With the introduction of Real Estate Team Lead Features, team leaders, or rainmakers, can effortlessly manage lead routing on their teams, whether individual assignments or bulk distribution to a designated agent or the lead pool. "We remain laser-focused on building safe, reliable, and scalable solutions enabling our agents to serve their clients better," said Cox. In February 2019, KW originally released Command, hosted on the Keller Cloud platform, for general agent availability. In December 2021, KW released the first version of the Command app. Command has more than 170,000 quarterly active users as of September 30.

3 Tips for Increasing Agent Productivity Through Your CRM
Any real estate brokerage is only as profitable as its agents are productive. When agents are struggling to find inventory and close transactions, that means that brokerages are also facing revenue challenges. The key is to help agents increase their production levels and the number of deals that they close without spending money on additional products and services that they don't need. A new WAV Group analysis of data around how agents are using their CRMs can shed some light on ways brokerages can make this happen. Here's what the analysis showed and how you can start using the learnings in your own business. 1. Provide a CRM for All Agents to Use The majority of top-producing agents who responded to the survey are using some kind of CRM to help them communicate with their spheres of influence. One interesting finding from the survey was that it does not seem to matter whether top-producing agents choose and pay for their own CRM, or whether they use a CRM that's provided by their brokerage or by their MLS. In the study, a wide majority of agents who had completed between 31 and 50 transactions in the past year said they were using a CRM provided by their brokerage. More than three-quarters (87.5%) of these top-producing agents used some kind of brokerage-provided CRM. 2. Make Training Easy to Access and Complete Providing a CRM is an important first step, but as brokers already know, agents aren't going to use tools that they don't understand. The research indicates that top-producing agents have typically been using their current CRMs for more than a year, and also that they spend a significant amount of time learning how to use the tool so that they can leverage it to its full advantage in their market. The type of training provided matters. Top agents are more likely to say that they took in-person or live online training around their CRMs, as opposed to on-demand videos that can be watched at any time. They take the time and effort to learn about new features and options in their CRM, deploy them, and iterate to maximize their value. If you don't already have a CRM expert or evangelist at your firm, it may be time to uncover or create one. Talk to your CRM vendor about available trainings and see if it's possible to organize some live training sessions at your brokerage. If the CRM vendor can't help you, perhaps your in-house expert can offer some regular (monthly or bimonthly) training sessions for any agent who wants them. 3. The Best CRM Is One You'll Use It's an adage worth repeating because it's true! The agents who close the most sales are more likely to use their CRM multiple times every day. And they say that in markets when inventory is tight and qualified buyers are hard to find, they use their CRM more frequently to work their spheres, instead of less. The ways in which top producers are using their CRM is also significant, especially compared to lower-production agents. The top producers in the survey do use CRM tools such as email newsletter management and other features, but they are more intensely focused on one-to-one communications with specific high-value potential and current clients, instead of using the CRM as a sort of "blasting" tool. In other words, the agents closing the most deals today are prioritizing using their CRM to make direct phone calls and text messages to clients; those messages are focused on explaining where the market is, answering those client questions, and offering to help them make important real estate decisions in an uncertain environment. It's no secret that this real estate market is a tough one. But brokers who can help their agents understand the intricacies of CRM use can help create more top producers within their brokerage, elevating the entire industry.

Propertybase

Propertybase is a web-based Customer Relationship Management program that's easy to use and customize. It's built and operated on world-class CRM Salesforce and modified to suit the needs of the real estate industry. Propertybase aims to help agent and brokers work smarter, not harder by managing things as diverse as leads, documents, listings, marketing, commissions, fees and more. Three different editions--Residential, Commercial and Developer--are specifically tailored to individual branches of the real estate industry. Its cloud-based platform means you never have to worry about installing or updating software. Propertybase is also accessible from anywhere with an internet connection, on nearly every device imaginable, including mobile. Should you ever find yourself without internet, a convenient "Connect Offline" feature lets you access critical customer and sales information. Propertybase's features include: Integration with social media User permissions that enable agents to connect to only the data they need Custom report wizards Customizable fields and user interface Automatic lead distribution Duplicate contact check that keeps database clean Track e-mails, log phone calls, delegate and supervise tasks, set follow-up reminders Publish listings to multiple places with only a single entry Email marketing templates that agents can personalize Automatic e-mail delivery tracking Document management with contract templates and customizable forms Ability to print or e-mail documents as PDF Track deals and offers with instant notifications Centralized fee and commission tracker Waiting list for properties if prospect fails to deliver on down payment On-the-fly payment schedules to show clients Website integration, including WordPress, PHP, ASP Outlook and Google apps integration

CRM by Delta Media Group

Strengthen Relationships and Convert Leads Our Customer Relationship Management (CRM) software keeps your sales associates organized. Our automated, mobile Pipeline Manager helps them track, manage, and engage with customers right from their smartphone. They can prioritize their day with one quick look at their dashboard and automate tasks, so they can get back to what they do best— closing more business. • Action Plans• Email Templates• Printable eCards & Flyers• My Customer for Life Newsletter Email Campaigns• Customizable Customer Lists• My HomeFinder, Market Watch & Seller Reports• Open House Connector™ App • Facebook Connector™ • Customer Review Sharing• Full Customer Tracking• Fields for Lead Records • Customer Imports & Exports • Lead Capture Forms• Generate Print Mailing Lists • Automated Lead Segmentation • IDX Listing Integration 

RealtyAPX

RealtyAPX is a combined front and back office system that offers agents and brokers digital time tracking, forecasting, reporting and billing tools in a cloud environment that you can access from any device at any time. Features include: Transaction Management Electronic Signatures Document Management (PDF Splitting) Customer Relationship Management (CRM) Campaigns and Qualified Lead Acquisition Lead Management and Lead Distribution Quickbooks Integration Complete Calendaring System Open House Management with Surveys Showings Management with Surveys Google Integration, IDX Integration Email, Print and Social Media Marketing Templated Websites Commission Tracking RealtyAPX users can leverage the system's real-time reporting capabilities to understand what's happening with their business right now. They're also able to analyze data to measure their business's strengths and weaknesses.

RealtyJuggler Real Estate CRM

The real estate CRM from RealtyJuggler offers a variety of advanced features. With RealtyJuggler, you can (these are only a few examples): Track prospects, clients, listings, showings, offers, open houses, promotions and closings. Use real estate calculators Import contacts and appointments from another organizer Share information securely Use your own letterhead for emails, letters, and reports Upload scanned contracts and other documents for later retrieval from anywhere Calculate and track commissions and expenses Get showing feedback on your listings using an automated online form     RealtyJuggler is a cloud-based software that offers mobile access. It also syncs with Google Contacts and Calendar as well as Microsoft Office Outlook.

Constellation Real Estate Group Acquires Showcase IDX, Expanding Portfolio of Industry Leaders in Real Estate Technology
The Constellation Real Estate Group enhances its suite of real estate software with a leader in WordPress IDX and property search technology. BELLEVUE, Wash., Aug. 16, 2023 -- The Constellation Real Estate Group ("CREG") and Romulus, a portfolio of vertical market software companies within the Perseus Operating Group of Constellation Software, Inc., announced today that it has acquired the Showcase IDX business ("Showcase IDX"). Showcase IDX offers a full suite of essential tools for real estate professionals, including state-of-the-art mapping IDX and property search tools, lead capture, a powerful CRM, and listing marketing functionality. Showcase IDX has steadily grown since it was founded in 2003, becoming a leader in the real estate technology space. Last year, more than 12 million consumers used its IDX search on agent and broker websites. The Showcase IDX WordPress plugin is a multifaceted IDX solution which fits alongside the other powerful products offered by the Constellation Real Estate Group, while also expanding its presence in an important space within the real estate technology marketplace—helping agents using the world's most popular website content management system to generate more business from their online presence. "Showcase IDX is a natural fit for us," said Robert Vickers, President, Agent Group at Constellation Real Estate Group. "They offer a host of strong, well-developed products that will allow us to better serve our customer base. We're happy to have their industry-leading technology as part of our portfolio. Showcase IDX has a similar vision to the 22 other brands in the Constellation Real Estate Group—delivering exceptional experiences for consumers and industry partners and building meaningful relationships. We'll continue to do that together, and this acquisition is certainly a value add for all involved. We're excited to work with Showcase IDX's employees and customers and to bring them in as part of the family." "We are so pleased to welcome Showcase IDX, its customers and its employees, to the Constellation Real Estate Group. This acquisition is another testament to our long-term approach to purchasing and nurturing leading real estate technology companies," remarked Andrew Binkley, President, Constellation Real Estate Group. Powering over 500,000 agents, brokerages, franchises, and MLSs across the U.S. and Canada, the Constellation Real Estate Group portfolio continues to offer the real estate industry's broadest set of technology solutions year after year. The terms of the deal were not disclosed. About Constellation Real Estate Group The Constellation Real Estate Group acquires and invests in real estate software companies that are committed to providing long-term solutions and partnerships with franchises, brokers, agents, MLSs, and associations. The Constellation Real Estate Group provides market-leading technology solutions designed specifically for the real estate industry through its portfolio of brands. For more information, visit ConstellationREG.com and CSIRomulus.com. About Showcase IDX Showcase IDX empowers real estate professionals to grow their businesses by providing innovative, cloud-based tools, including the leading IDX integration plugin for WordPress. Showcase IDX's state-of-art technology is trusted by thousands of agents from some of North America's most successful brokerages. For more information about Showcase IDX, visit ShowcaseIDX.com.

MobilityRE
The All-In-One Mobile Real Estate Technology Solution ™. Get more mobile for your money! MobilityRE works with agents, teams, and brokerages throughout the USA and CAN. Designed by real estate professionals for real estate professionals, MobilityRE apps allow homebuyers to search and view on their mobile device any property on the Multiple Listing Service (MLS). The apps are custom-branded so buyers see the subscribing real estate broker's or agent's contact information on every listing. MobilityRE apps can be accessed by new and existing users through multiple portals, making it the most convenient app suite on the market today. Utilizing innovative lead and client analytics and management, these apps are a powerful tool to increase buyer convenience, brand awareness, and customer loyalty—ultimately helping real estate professionals attract more clients, more fully engage their current clients, and both list and sell more homes!

Real Geeks
Real Geeks builds powerful, simple and easy-to-use software to help real estate professionals generate more business. Our mission is to combine innovative solutions and modern technology to improve the lives of Real Estate Professionals, and help them do more transactions.

Sequent Systems
Welcome to Sequent Systems, where we’ve managed to shave 25% off the time in escrow. We’re helping the real estate industry do more business…all while doing less work. With contract status just a click away your sales force can spend less time chasing contract details and more time writing new sales. How often have you envisioned a more streamlined approach to the detail-laden transaction process or a better way to track and guide the players and to ensure better accountability? With an unprecedented combination of deal-closing experience and our proprietary customizable web-based software, Sequent is earning a reputation befitting a solid closer. By first concentrating on the unique specifications of the builder-developer, where the details of any single transaction are compounded by scale factors such as simultaneous closings and current status, we are now able to provide a one-stop solution equally-lauded by developers, lawyers, sales companies, marketing and equity. And because most fees are paid out at closing… Sequent just may be the most valuable employee you’ll never pay.

OJO Labs
OJO Labs is on a mission to empower people to make better decisions through the fusion of machine and human intelligence. The company's unique, patented AI technology products can conduct text conversations with consumers at scale. By combining natural language understanding with data and personalization, the products allow consumers to deeply engage in a purchase process before interacting with a salesperson. OJO Labs is backed by the two most active VC firms in Texas, leaders in real estate and financing industries, as well as key industry executives. OJO Labs has been recognized with seventeen major industry and workplace awards in 2019, including CV Magazine’s Best Digital Property Search Platform award, an AI Breakthrough Awards Best AI-Based Solution for Real Estate winner, an Austin Chamber of Commerce 2019 Austin A-List winner, and listed in FORTUNE Magazine’s Best Workplaces in Texas 2019. The OJO team has decades of combined success scaling businesses and deep experience in data science, engineering, product marketing, and operations.