Aculist Turns Data Into Smart Business Decisions

Our 2016-17 Technology Guide features a few Realtor-owned companies--like Form Simplicity and Tech Helpline, both owned by Florida Realtors--and the product in this week's spotlight, Aculist-Edge.

Aculist is owned by MLSListings, the multiple listing service based in Silicon Valley, so it should come as no surprise that MLS data is the lifeblood of this product. At its heart, Aculist-Edge is a business intelligence platform that transforms raw data into beautiful reports that brokers can use to make better business decisions. The platform consists of four components:

• Interactive Business Insights - Create interactive graphs and charts for an area, and gain insight into your business' performance. The platform can compare agents within a company and outside of it, and identify patterns that may impact management decisions.
• Interactive Market Insights - Create killer presentations and reports quickly, complete with beautiful, interactive visuals. Drill down and get the answers to questions like, How much over asking do homes sell for in my city? or What makes this neighborhood desirable?
• Market Reports - If working with Aculist's interactive data is a bit too time consuming for you, this series of market snapshots can be delivered to your inbox in seconds. Get insight into trends, KPIs, and more. The reports are PDF files that can be fully branded to your company.
• Web Widgets - This feature is slated to release shortly, and is a great addition to any website looking for a less static interface. Widgets turn data from analytics reports into digestible content that's constantly being refreshed on your website.

The biggest advantage Aculist-Edge offers brokers is its ability to provide a snapshot of your office's performance. Like we mentioned earlier, Aculist lets brokers compare agents to identify top performers and those who may need extra help. You can also compare your agents to agents in other companies in your area. This is a great way to see how your team stacks up, and easily find agents that are ripe for recruiting via metrics like size of transaction, volume, days on the market, and more.

To find other market analytics tools, see our Product Directory. To learn more about Aculist, download our 2016-17 Technology Guide.