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Sign into your accountHow Your Brokerage Can Target Millennials
August 13 2018
If there's one thing being a writer teaches you, it's that you don't get anywhere without knowing how to talk to your audience.
That's a life lesson that comes into play for all walks of life, as you have probably experienced in your career in real estate, too. All it takes to blow a sale is a poorly chosen joke or sometimes, even a mispronounced name.
It's all about knowing what your audience wants to see and hear.
Recently, we talked about how millennials are quickly becoming the biggest demographic in the market for home buying. Before this conjures images of selfies and Starbucks in your mind's eye (don't worry, it's what I think of too, and I'm a millennial!), let's have a look at this age group and what matters to its members.