4 Reasons Former Clients Forget You Exist

You work hard to win, educate, and close clients. And, the investment you make doesn't always add up if you break down a sale's commission by the hour. The real hope is that every client becomes a repeat client and sends others your way.

Unfortunately, too often, this fairytale flow of deals isn't an agent's reality and there are a few pretty good reasons that all carry the same theme: Your clients don't remember you.

Here are four reasons you've slipped from the top spot in your clients' minds and a few suggestions for climbing back just in time for their next referral or transaction.

1. You Were No Better Than Google

The best way to keep you from being remembered is to give forgettable service. If you're sending forms with no context or getting hit with a barrage of questions after each meeting, you should believe that you'll be replaced when it's time for that client to close their next deal (if you make it to the end of this one).

The fix:

This sounds like common sense, but I think we've all heard enough horror stories to know it needs to be said. If you're clients are constantly asking you about what they learned on a search engine, you should take a little more time with them and position yourself as the source of information. If you don't, they'll be Google-ing to find their next agent.

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