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Close More Real Estate Deals with Text Messages
It's no secret as real estate professionals you've had to adapt to our changing times to keep your businesses going strong. From mastering the art of virtual open houses to guiding your clients through the uncertainty of real estate during the coronavirus, you adopted new methods to close more deals. At one time or another, you've also inevitably faced the challenge of dealing with people who don't answer your calls and emails. Often this isn't because they're trying to avoid you, but they're too busy or don't want to feel put "on the spot." So what's the answer? Start text messaging! Texting is one of the most effective ways to cut through the noise and ensure that your message reaches your prospect. There are many different ways that you can use text messaging to close more deals. Here are a few ideas to help you get started. Use Keyword Ads Even if a prospect has your business card with all of your contact information, there's a good chance that they'll forget or just put off reaching out to you. You can get around this barrier by creating ads that prompt leads to text a single keyword to a designated phone number. This makes it easy for people to make the first move while also opting in to receive your messages. Even better, using unique keywords gives you the ability to segment your leads by interest, so you're only sending relevant information. Text Closing and Listing Updates You take pride in helping your clients through every step of the process. However, it's challenging to stay on top of things when they don't see your messages. Nowadays, people get so many emails that it's easy for even important messages to get lost in the shuffle. However, it's much less common to miss a text message. Using text messaging to send important information about new listings or requests for the client to complete paperwork will make you a more effective real estate agent. Not only will this help you close more deals, but when clients see how proactive you are, they'll be happy to send you referrals. Send Scheduled Reminders It's no fun when a prospect forgets to show up for a scheduled appointment or showing. Sending scheduled reminders decreases the chances that this will happen and makes it easier for them to text you back if something has come up, and they're not going to make it. This will save you time and frustration and streamline your closing process. Ask for Reviews Studies show that 91% of people read reviews, and 84% trust the reviews they read online as much as a personal recommendation. One of the best ways to make sure you're a top-rated agent is to ask for reviews shortly after the closing. Increase the chances that your clients will follow through by texting them a link to submit a review. You can send the same message to multiple clients at once, simplifying the process for you and them. It's a win-win! Ready to Get Started with Text Message Marketing in DeltaNET 6? We Can Show You How! If you're ready to get started with text message marketing, contact us. We'll help you set up your system and create a perfect marketing plan for your individual needs. You'll be surprised by how quickly this simple move will improve your closing rates and contribute to your bottom-line. To view the original article, visit the Delta Media Group blog.
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5 Steps to Build Out Your Real Estate Mobile and Text Message Marketing Strategy
Marketing is getting tougher and tougher--there's no doubting that. One strategy you can consider is SMS marketing, the process of sending short text messages to your ideal customers in an attempt to engage them with your campaign and get them to convert. Even though average open rates for SMS messages beat email by a whopping 28%, your real estate company sells homes for a large price—unlike small-ticket items that can be purchased on a lunch break. So, how can you make text message marketing your biggest driver of website traffic, leads and sales? Here are the five steps you'll need to build out your mobile real estate marketing strategy, as well as two brands who are already killing it with their text messages.
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Warm Up Cold Real Estate Leads with SMS Texting
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Everything You Know About Open Houses Is About to Change
From its invention more than 100 years ago and until recent events, the open house has remained much the same. While agents rushed to provide virtual showings to fill the immediate void, "open houses" are starting to return, but they are not the same. In fact, everything you know about open houses is about to change again with an innovative new service: Open House Every Day. Randall Standard, CEO of VoicePad, who parlayed nearly 20 years of experience in the wireless industry into the creation of the VoicePad platform, has applied his penchant for innovation to creating a new kind of open house. Open House Every Day is safer for sellers and one that buyers can schedule from the curb. And it asks this basic question: Why wait until Sunday? And while Standard admits he didn't invent the concept of holding an open house every day of the week, the new out-of-the-box service he is offering real estate agents is innovation and iteration at its finest. The result is a solution tailored to our times that can help agents and teams win more listings. How it works Open House Every Day is driven by the same well-proven call-to-action process that VoicePad has perfected for its core platform. Standard notes that for all real estate tech, great ideas are defined by the processes behind them. "Good processes always make their way to the bottom line," he says. "Open House Every Day has taken a good call-to-action message and improved it with an exceptional process." Like all traditional open houses, it begins with the yard sign, which is amplified in online listings and social media posts. VoicePad provides an agent with a custom, text-enabled phone number for the agent's Open House Every Day yard sign or yard sign hanger. When a potential home buyer calls the phone number on the sign, up to 10 agents' mobile phones will "ring" simultaneously. This assures that someone is available to take a call. The first available agent to answer the phone gets introduced to the potential buyer. Agents called are limited only to those the listing agents know and trust to show the listing. When an agent's phone rings, they immediately know it's an open house lead calling about scheduling a showing — so the call gets answered. The system delivers the potential buyer's contact details to the agent who was first to accept the call. The system also automatically assigns the caller to the agent in the system's CRM. The Open House Every Day mobile platform allows the agent to schedule the appointment instantly with the buyer, offering available times that are pre-determined by the agent and the seller. The dealmaker feature The Open House Every Day yard sign has a dealmaker feature: an auto-scheduler via text. With millennials comprising a growing share of home buyers, this text feature stands apart in the Open House Every Day offerings. The mobile web schedule interface is attractive, intuitive, and very easy to use. A potential buyer texts the keyword "Open" to the agent's Open House Every Day number. The buyer gets a return text with available showing times. The location of the request is geo-located, so an agent can see where the showing request was initiated. Listing agents control appointment availability as well as the last appointment time of the day, all from their mobile phone. Potential buyers are prompted for additional information (best phone number, name, and email address) to complete the scheduled request. This information is collected and added to the appointment request notification. It just might be the safest open house ever An additional — and essential — benefit to agents using Open House Every Day is the enhanced level of security and safe viewing that it provides. Because of how the process is designed, an agent or team can limit the number of people visiting the home to one client at a time. Safety is increased as agents can vet potential buyer candidates before they enter their client's home. The automatically captured contact information can run through agent safety systems, ensuring the protection of everyone involved. Open House Every Day can also optionally be set up to record agent-client phone conversations automatically. The voice prompt alone is likely to deter someone with evil intentions: It notes, "This call is being recorded for safety and training purposes." Consumer-focused Open House Every Day addresses the elephant in the room when it comes to the "why" when buying any real estate technology: It makes home buying and selling easier for consumers. "Agents and teams suffer from tech fatigue," Standard says. "But agents and teams still desperately want technology that significantly improves the consumer experience while keeping more income 'in-house.' It's also an excellent way to generate additional referral income from agents who show your listing." Agents can win more listings Open House Every Day is available at a flat rate of $39 a month. That makes its benefits-to-investment ratio remarkably attractive. Agents can offer a better open house for sellers as it maximizes the exposure of their home. It's better for agents because it eliminates wasted time that comes with house-sitting. Agents can win more listings by offering sellers what nobody else will: "an open house every day." Agents receive the best leads as the system is designed to capture ready-to act-home buyers. The auto text feature gives consumers — and especially millennials — what they want, when they want it. Plus, that text feature captures contact details automatically and delivers it to the agent's CRM. And Open House Every Day follows the rules of real estate. It can filter out buyers who are represented by another agent — because friends don't hand out buyer leads when they already are working with another agent. Open House Every Day asks the caller if they are an agent or represented by an agent. With Open House Every Day from VoicePad, leads can be answered in real-time, helping customers avoid what they dread most: voicemail. With Open House Every Day's "simul-ring" technology, buyers' calls are answered by an agent, which is what buyers want. Standard says early adopters have found another way to leverage Open House Every Day by using it on existing listings that are not selling. "It's a great way to avoid a conversation about a price reduction, refreshing an otherwise stale listing." This can be the go-to option when an agent's digital strategy fails. Open House Every Day is today's way to hold an open house: it's better and safer than ever. The days of sitting an open house while juggling groups of prospects touring all at once apparently are gone, but most agents will tell you that's a good thing.
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RU Getting the Most Out of Txting?
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How to Turn 'No' into a 5-Figure Commission
Anyone who works online leads knows it takes skill to turn a property inquiry into a potential client, let alone a commission-earning deal. Texting only makes things more difficult, with no assurance of a timely response and no way to rely on body language to see if a connection is really being made. Difficult, but, as San Diego-based real estate agent Steven Wener recently proved, not impossible.
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Text Templates for Getting Homebuyers Interested
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How to Use Texting as Part of Your Lead Follow-up and Nurturing Strategy
It used to be that the only way to instantly follow up with leads was to pick up the phone and call them. Then, email was introduced to the scene. Many homeowners preferred getting emails from real estate agents over phone calls because they could decide when to read the email and how they wanted to respond. As time went on, email inboxes became inundated with tons of unwanted email messages from all kinds of companies, lowering open rates and making email much more difficult to succeed with. Enter text message marketing. Not only do text messages have a 97 percent open rate, but if you are effectively sending them to your best prospects, you will close more business. So who are these best prospects? What is it you want to send them to get them to become clients? Today, I'm going to cover this and give you some best practices to ensure you crush it and convert more leads.
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Friday Freebie: Text Messaging Stickers for Real Estate
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Use These 3 Text Message Pick-up Lines to Land Your Next Real Estate Appointment
Real estate prospecting online can generate plenty of leads and potential clients, but only the most successful real estate agents take this lead generation tool to the next level by using text messaging to land appointments. In today's world, texting has become a regular form of communication, so it's important to utilize this in order to connect and communicate with clients in the most convenient way. Use these three text message pick-up lines to land your next real estate appointment.
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Real Estate Email Marketing: How to Run Email and Text Drip Campaigns
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