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Sign into your accountMarketing Tips For Turning Your Agents Into Marketers
July 11 2016
You're a real estate broker, an entrepreneur at heart. One of the most rewarding things about being an entrepreneur is passing your knowledge and lessons learned on to other entrepreneurs (your agents) and seeing them succeed. Much of this success, as you know, comes from the ability to successfully market yourself. Here are a few of my favourite secrets on how to successfully market yourself that you may want to add to your list.
1. Create awareness
Increase name recognition. Your agents will need to begin educating people on who they are and what they do. Using corporate branding is imperative. They can start advertising in local newspapers, trade magazines and websites. Using these tactics, you can gently increase your name recognition and educate people about your business – driving new customer acquisition.
2. Increase customer engagement with email marketing
Email is one of the most effective digital marketing tactics, the one that delivers the best ROI and is the least difficult to execute. Start a customer newsletter that offers timely information about your real estate office and recent listings. This helps build a community with your customers, and it keeps your business in their minds.