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Sign into your accountA Knock on the Door
April 27 2016
Century 21 Hometown Realty is a company that I have worked with for years. I met the principals when I purchased my home in 1999. At the time, the firm had about 50 agents. A friendship grew through the transaction. Now, so many years later, they continue to consult me before making a technology purchase for their business. This has been one of the most gratifying business and personal relationships in my life. For every thing I help them with, they teach me five things. But most of all, they have thought me that door knocking is the no. 1 path to success in real estate.
Today, the firm has around 400 agents. They have a killer custom website from WolfNet that is responsive, agents have co-branded websites, they use Cloud CMA and ToolKitCMA; zipLogix® for forms. They also use SkySlope for transaction management, and are aggressive with online marketing. They even run a regular rotation of television ads. They are the leading firm in the region in agent count, dollar volume, and unit volume. But it has nothing to do with technology.
The company is owned by a handful of agents and one operations person. They succeed because they understand that "selling" real estate is a job. They have one sales manager that hits their 13 offices on a regular basis to provide manager oversight and train agents on sales. His focus is twofold:
- You must door knock! He helps them with the confidence to love it.
- You must have a great listing presentation.