Broker Public Portal Reveals Partnership and Plan

It is with much excitement that I would like to announce some major news for the Broker Public Portal project! We have been researching the value of consumer property search sites like the Broker Public Portal since 2005, and we're thrilled to announce a game changing opportunity for agents and brokers to captivate consumers!

Broker Public Portal has executed a binding letter of intent with Homesnap, a creator of highly rated apps for consumers and agents, to launch a national home search experience defined by simplicity, integrity and common sense. The program will be marketed under the Homesnap brand. Homesnap is already the top-rated real estate app for consumers, and Homesnap Pro is already the leading mobile app for real estate pros.

So What Is the Broker Public Portal?

It is an initiative that was formed by an unprecedented partnership between 115 MLSs and real estate companies, including franchisors, independent brands, big brokers, and small brokers, operating in diverse markets across the country and collectively representing over 500,000 real estate agents.

The goal of this project is to provide consumers with a simple, easy to use, mobile-first solution to get real-time data directly from REALTORS themselves. In essence, the Broker Public Portal operates very much like a local MLS consumer-facing website, but is a nationwide collaboration. We have learned from our years of research about MLS consumer websites that consumers really like these sites because they are unbiased, simple and allow them to connect directly to the brokerage and listing agent that is MOST familiar with the property. The consumers that use these sites are not looky-loos. They are the more serious buyer that is further down the sales funnel and serious about buying or selling a home.