Marketing Automation to Fundamentally Change Real Estate Marketing

Real estate brokerages of all sizes can now access sophisticated marketing automation services that will help them drive growth, enhance their brand image, and increase recruiting success. Today, Imprev, a leader in marketing automation for real estate, announced a re-architecture of its Listing Automation services, allowing brokerages that work with listing syndicators to add advanced automation for the first time.

"Until now, marketing automation services for marketing property listings have been largely limited to only the biggest brands in real estate," says Bill Yaman, President and Chief Revenue Officer of Imprev. "By integrating with listing syndicators, more brokerages than ever can get immediate access to Listing Automation services to drive their expansion, deliver brand image consistency, and attract successful agents."

Casey Patterson, Marketing Director at Bellator Real Estate in Daphne, Alabama, notes, "In the past, advanced automation providers required a custom feed for automation—something that many brokerages just can't provide. That changed with Imprev's recent integration into ListHub, the nation's leading listing syndicator." ListHub is the nation's leading platform for listing management, serving more than 60,000 brokerage firms.

Bellator, one of the largest independent brokerages in southern Alabama with more than 165 agents, was using another service that offered similar features. However, Patterson says it was not as advanced as Imprev, nor did it deliver the modern look and feel of Imprev. "We really needed an upgrade from our old system," she says. "Imprev has given us better service, better tools, and a fresher look. Agents have commented on how much easier the tool is to use and it requires a lot less training. When it comes to recruiting, brokers need a service like this to differentiate themselves from the competition."