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Sign into your accountDigital Marketing Ideas for Real Estate Agents
April 13 2015
Digital marketing is not just a "nice to have" strategy for real estate agents, it's a "must have" these days! With over 60% of prospects using Google to find and research potential REALTORS® (Properties Online, Inc.) it's very important for real estate professionals to have an online presence in order to be found.
If the term digital marketing sounds a little technical to you, don't worry. It simply means sharing your brand and generating new business online. You're probably already doing it in some ways! But there are always new ways to increase your effect on the web. Read on for some digital marketing ideas for real estate agents.
Have a presence on social media
This is a good place to start. If I had to wager a guess, I would say that this is an area of digital marketing that you are likely already involved in. Many real estate agents have Facebook pages and that's a great jumping off point for building your presence on the Internet. Social media is a nice place to share updates, keep in touch with past clients, and even spread the word about listings.
Use Facebook, Twitter, and LinkedIn to contribute to conversations and keep your finger on the pulse of what your prospects are talking about. Social media is a nice way to get your feet wet in digital marketing, but it isn't powerful enough on its own to build your brand online. Be sure to combine it with other strategies to reach more prospects.