The Keys to a Long-Term Real Estate Relationship

Regardless of the nature of the business, every type of client wants to be made a top priority. Especially in respect to real estate, they are well aware that you are likely juggling multiple clients, numerous showings, and prospects building on the horizon – but they want to feel like you're actively motivated to help them succeed and that you share in their vision.

It's not uncommon for people to genuinely want to have a trusted, long-term partnership with a REALTOR® – as someone that is always looking out for their best interest. And considering that a referral is one of the best compliments that someone can give you, there are a few building blocks to grow positive long-term engagements with your clientele.

Here are four essential ingredients into nurturing these relationships for the long haul.

Be a useful resource

A common misconception for many real estate agents is that once the transaction is done, the engagement is done. However, that's never the case for top performers who have built their reputation on trust and accountability – because they know how to become a valuable resource for their thriving clientele.

Being a reliable source means to return calls and emails at lightning speed. Especially when relating to the digital sphere, setting up a baseline of responsiveness is important if you want to keep in contact in the future. They will be more receptive to engaging with your monthly newsletters, holiday cards, and interesting trends in the local neighborhoods that come in the way of blog news.