How to Earn Trust from Your Real Estate Clients

Buying or selling a home is one of the biggest decisions most people make in their lives. The process can be emotional, stressful, and exciting for your real estate clients. Not only are prospects seeking a knowledgeable agent to help them make the best decision, they're seeking someone they can trust with their future.

If a real estate agent comes across as ethical and authentic, they gain the confidence of their prospects, leading to more referrals and repeat business. Unfortunately, if the prospect views their potential Realtor as dishonest or misleading, it can damage the relationship and even the Realtor's reputation.

Think about the people in your life that you trust the most. It's likely that they are honest, available, and reliable. These are the same traits your prospects and clients are seeking in a Realtor.

Are you a trustworthy agent? Ask yourself these questions:

• Are you able to remember relevant details about your client's life and family in order to help them feel understood and valued?
• Can you offer testimonials from satisfied past clients?
• Are you forthright about your hours of availability?
• Do you return phone calls and emails as in under 24 hours?
• Is your online marketing (emails, social media, website) professional and credible?
• Have you made a point of developing strong communication skills?
• Are you honest about how you can deliver on your client's expectations?
• Do you regularly go above and beyond the call of duty?
• Do you keep your clients updated on the progress of their transaction?
• Do you keep in touch with clients even after you've closed the deal?