Anatomy of a Real Estate Newsletter: How to Create Enticing Emails for Leads

What exactly does a potent and powerful real estate email newsletter look like? What are the core elements needed to continually increase your open and click-through rates and lead conversion numbers? To maximize the value of your real estate email marketing newsletter, it's important to put an equal focus on the value of your content and the structure that can create a great user experience.

You may think the structure of your real estate newsletters differs greatly from newsletters sent by professionals and brands in other industries, but in actuality, there are standards that work across industries that you should absolutely implement to effectively engage and nurture your leads.

Below, we break down the anatomy of a premier real estate newsletter: from the subject line and header image to the listings featured and footer information.

Easy-to-use, responsive templates

Few agents know how to build an email newsletter from the ground up. Many use custom-made templates from one of the numerous email marketing resources that exist across the internet. Ideally, the template you go with for your newsletter is responsive — meaning it'll look just as fantastic on iPhones, iPads, Androids, and the like as it would on a desktop PC or laptop — and allows you to easily add in your own copy and different multimedia formats (more on those in a minute). Statistics show email open rates on mobile devices will only continue to rise, so it's imperative to use a platform and template that makes your newsletter stand out from non-responsive emails.

You can certainly go all out and build your own email templates from scratch, but given the demands of being a real estate agent, your best bet is to leave it to the experts who can deliver ready-to-go real estate email templates for you, so you can focus on the business tasks that matter.