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Facebook Live Events for Running Your Business During the Outbreak
Daily, March 30 thru April 3, 2020 Back by popular demand, Secrets of Top Selling Agents, sponsored by Homes.com, will be hosting a second round of daily Facebook Live events on how industry is coping with the COVID-19 outbreak. Post your questions to the live Q&A to join the discussion on running your business during these uncertain times. Below is a list of topics and times speakers will be going live: Monday at 1PM ET: How to do a Virtual Tour From Your Home Featuring RE/MAX Realty Team Agent and Social Media National Speaker, Sue "Pinky" Benson Tuesday at 1PM ET: Secrets & Strategies to Successfully Working from Home Featuring RE/MAX REALTOR®, Founder #SoooBoca® Lifestyle & Media, Michele Bellisari Wednesday at 1PM ET: Rebranding Yourself During Challenging Times Featuring Featuring REALTOR®, Keynote Speaker & Author, Leigh Brown Thursday at 1PM ET: Coronavirus - How Agents Can Be a Voice of Reason in an Uncertain Time Featuring the VP of Content and Marketing at Keeping Current Matters (KCM), David Childers Friday at 1PM ET: Live Interview - Recapping the State of the Industry Featuring National Speaker and Author Joe Sesso and CEO of Lab Coat Agents, Tristan Ahumada Text "SECRETS" to 313313 to get a daily text reminder before each event. To listen to any of the daily Facebook live events next week, join the Secrets of Top Selling Agents Facebook Group to participate. Join today!
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Friday Freebie: 6 Downloadable Reports for Connecting with Prospects
While we all may be stuck socially distancing for a while, there's still ample opportunity to connect with real estate consumers. The trick? Offer something of value… like these six free reports. (And with legions of people stuck at home right now, there's no better time to offer good reading material.) Read on to find out how you can claim these brandable, downloadable reports for yourself! Download these 6 free reports, courtesy of ProspectsPLUS! Now's a great time to build up your database—and one of the best ways to do that is to offer something of value to online consumers. Just set up a landing page that offers to send one of these reports to consumers in exchange for their contact information. (And then be sure to add them to your CRM and to the appropriate drip marketing campaigns.) You can also mail the reports to consumers. In fact, ProspectsPLUS! even offers suggestions for mailing frequency and follow-up postcard campaigns for each report. And when things finally return to some semblance of normal, these reports make excellent printed pieces to distribute at open houses or leave behind after listing presentations. These reports come as downloadable PDFs and are easy to add your name and contact information to. They target a variety of audiences, too—sellers, expireds, FSBOs, cash buyers, and more. Here are the reports that ProspectsPLUS! is offering for FREE to RE Technology readers: How to CHOP $24,000 & 4 Years OFF Your Mortgage Merchandising Review BusinessBASE™ System for Building Your Book of Business For Sale By Owner First Aid Cash Buyer Checklist Five Keys to Selling Your Home Sooner Download these six reports now and start connecting with prospects today!
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5 Ways to Strengthen Your Digital Strategy... from Home
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How Proptech Is Helping to Keep Businesses Going During the Coronavirus Outbreak
Whether we're commuting locally or traveling to a distant city, we collaborate on a global scale, primarily face-to-face. The Coronavirus, or COVID 19, has upended our connected world. Our common way of doing business has been fractured, and businesses are scrambling to find ways to protect its workers, continue to serve customers, and stay profitable.
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The ABCs of RPR
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zipTMS Transaction Management: Soar to the Next Level
Tuesday, March 31, 2020 at 12:00 PM PDT Take what you know to the next level. This learning path will provide best practices in utilizing zipTMS for efficient, time-saving workflow processes. What is zipTMS? Review Agent Dashboard and explain how to populate the graphs Create a New Template which includes a Checklist with set due dates Add the Template to a Transaction Explore and understand Tasks View zipForm® Plus Notifications for Tasks Display and discuss Transaction History / Recent Activities Register now!
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5 Fun and Easy YouTube Content Ideas for Real Estate Agents
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Use this Downtime to Up Your RPR Skills
By now, you have undoubtedly been affected by COVID-19, commonly referred to as coronavirus. The term "social distancing" is now part of your vocab. News, questions and guidelines are changing and being updated by the hour. If you have children, they're now staying at home. If you go out frequently, you're now staying at home. As a REALTOR, you're probably used to working remotely. However, going into the office is most likely not an option for the time being. You're essentially landlocked... and staying at home.
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How to Improve Your Reputation on Google
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The Essential Open House Checklist for Agents
One Week Before: Check the date you've chosen against local and national events (don't be the non-football fan agent who held her first open house on Superbowl Sunday) Check the date with the homeowner Invite your loan officer to attend Serving snacks/drinks? Determine what you'll offer and make a shopping list Create postcard invitations for neighbors Create branded handout packets (your business card, property flyers, door hangers floor plan drawing, neighborhood information, list of updates and repairs for the home, etc.) Create a sign-in sheet or download an open house app (AM Open House or Open Home Pro apps are popular) Ensure you have enough directional signs Post the open house on your MLS and Zillow and announce it at the sales meeting Promote the open house on social media with a link to the property flyer (hosted on your website). Consider live streaming the event on Facebook Live (learn more about this at dotloop.com) 3 to 4 Days Before: Install an "Open House this Weekend" sign rider to the property's for sale sign Mail invitations to neighbors and place real estate door hangers around your listing Confirm with your lender that he or she will be there Check in with your clients; remind them what they need to do to prepare the home (clean, remove sensitive paperwork, prescription drugs, weapons and valuables) Map out where you'll place directional signs Keep promoting on social media (is there a neighborhood group on Facebook? If so, don't neglect advertising the open house to that group) 24 Hours Before: Remind your clients about the open house and what they need to do to prepare Prepare snacks Load the car with directional signs Double down on social media mentions of the open house The Day of the Open House: Plan on arriving at your listing at least 30 minutes to one hour before the open house is set to begin Pick up balloons, if you'll be using them Set up directional signs and balloons Set up open house sign in front of the home Prepare a table near the front door for guests to sign in Set up snack station Set out handout packets Tour the home to ensure that beds are made, toilet seats are down and that the home is generally neat and tidy Ensure that the homeowners removed valuables, weapons, paperwork and prescription drugs Open all curtains, drapes and blinds Turn on lights in all rooms and closets Use any "down time" to get familiar with other listings in the area that open house attendees may be interested in
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First Time Sellers: What They Might Not Expect
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Are You a REALTOR? Time to Step Up!
Like most of you, I have spent this week social distancing by staying home, only going to stores when I needed important things, and a bunch of Zooms, webinar and video conferencing. Folks, this is week one for most of us and we don't know for sure how many more weeks like this we have coming. It's time to step up in your local community and become a leader and start thinking outside the box.
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Friday Freebie: Get 150 'Just Listed' and 'Just Sold' Postcards
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Real Estate Prospecting: What You Need to Know
The topic of real estate prospecting is one that many agents love to hate. While a lot of real estate professionals achieve moderate success in the early years of their career, it's common to hit a wall when your well of leads starts to dry up. It's clear that more leads need to be generated so that you can close more sales, but the prospecting process can be a daunting one for many agents. There are a lot of strategies out there, but most of them are a marathon – not a sprint. It often takes some time before you begin to see the fruits of your real estate prospecting labor.
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RPR: Collaborating to Bring REALTORS a Pain-Free Commercial Resource
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Best Real Estate SEO Keywords for 2020
Real estate agents spend a lot of time on their website design and pay a lot of money for advertisements, but many still struggle with lead generation. Some of them hire content writers and publish articles regularly, but still fail to score viewers to their website. Quality content writing is the ultimate solution to this problem. Nevertheless, one cannot ignore the value of what is in demand and what folks are looking for on the web. In this article, we are going to explore the top keywords for real estate for 2020 that bring a lot of SEO value to your real estate website.
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Real Estate Marketing Best Practices in a COVID-19 Society
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3 Steps to Attract Millennial Homebuyers on Instagram
Young and first-time homebuyers are an increasingly relevant demographic. Not only are they an exciting new revenue stream, comprising 36 percent (and counting) of all homebuyers, but they're also a recurring one: Millennials move about once every two years, a rate three times more frequent than baby boomers, their parent's generation.
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2 Must-Have Resources for Every New Real Estate Agent
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Working in Isolation? Remember Tech Helpline Can Help
Our world is rapidly changing, and across America, people are finding themselves working at home or working in isolation, many for the first time. Fortunately for about half of all professional Realtors -- 650,000 throughout North America -- Tech Helpline remains ready and available to assist. Tech Helpline is the real estate industry's No. 1 tech support firm. Known for its top team of friendly and experienced analysts, agents and brokers can connect to Tech Helpline by phone, email, or online chat. Challenges of working remotely While many agents may be used to working remotely, others are finding themselves for the first time having to replicate all the capabilities they had at their office inside their homes. Some of the technology that agents may take for granted that is available at the office can create challenges to replicate remotely. For example, few of us have fax machines today in our homes, yet some vendors or government agencies still rely on a fax. Tech Helpline can walk you through the alternatives available remotely to accomplish the same thing. Agents who wait until they get to the office to do their printing may now have to print their contracts and flyers at home. Questions immediately arise from what printer do you buy to how do you connect your new printer to Bluetooth and print a document that's stuck on your phone? Tech Helpline can help. When agents are working in an office and have a software, computer, or a smartphone glitch, there often seems to be someone they can ask – a tech-savvy agent or admin. Now they can connect with Tech Helpline to get the same troubleshooting advice directly from an expert who is part of a team that collectively has more than 300+ years of technology experience. Reaching out for help If you never had to ask for tech help from Tech Helpline, rest assured that there is nothing to fear about calling this support team. Tech Helpline has been dubbed real estate's "Genius Bar" for a good reason: our techs are super friendly. Most importantly, Tech Helpline analysts work with real estate agents and brokers every day. They understand what to do, and your tech needs. They know you live in a deadline-driven world. Tech Helpline analysts are a respite for help, a place to contact to help resolve your tech issues and help calm your waters. In addition to offering live tech support from a staff that is US-based (Orlando) and provides assistance in English and Spanish, our Tech Helpline blog is binge-worthy when it comes to agent tech topics. At techhelpline.com/blog, you can learn how to sharpen your tech skills in dozens of different ways, from "How to use your new smartphone camera like a pro" and "What's the safest way to manage your passwords?" to "5 Great Google Docs Tips and Tactics" and "How to Pair Air Pods with any device." In the past, we also have shared all of the different questions and challenges that Tech Helpline can help you deal with remotely. Each of these articles details the full range of support available, and the kind questions Tech Helpline is ready to answer, including: "10 Things You Can Call Tech Helpline About That You Didn't Know You Could" "7 More Ways Tech Helpline Can Help You" "Tech Helpline Can Help You Get More than Your Computer Fixed." Wherever you are, working on the road or from home, remember that when you need tech support, you are never alone. With Tech Helpline, you have a team standing by, ready to answer your questions, and gently walk you through the steps you need to take to leave with a smile on your face and a sense of relief. If your local MLS or state, regional or local association doesn't offer Tech Helpline yet as a standard member benefit, encourage them to reach out to us at TechHelpline.com. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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10 Thank You Notes That Will Generate Business
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Friday Freebie: Guide to Crushing It with Direct Response Marketing
We talk a lot about digital marketing here at RE Technology: social media, online ads, websites, landing pages… the whole nine yards. But in all the excitement surrounding these technologies, let's not overlook one fact: good old print marketing still works--and it works well. That's why in today's Friday Freebie we're highlighting a free guide to direct response marketing for real estate. The twist? This guide shows you a high-tech way to target your mailing lists and manage your campaigns. Read on to learn more. Free Download of 'How to Crush It with Real Estate Direct Response Marketing,' courtesy of ProspectsPLUS! Now, when we say direct response marketing "works well," we mean it. In fact, direct mail nets a 9% response rate—well ahead of the 1% response rates of email, social media, and paid search. What's more, 76% of consumers trust direct mail when making a decision, and direct mail is 20% more persuasive to consumers than digital media. Maybe that's just a sign of our times where digital marketing has become so ubiquitous that holding a physical piece of marketing is now a novel, tactile experience. Whatever the case may be, mastering direct mail can only benefit your real estate business. There's one caveat, though: mail can be expensive. That's where technology comes in. Rather than sending out direct mail pieces to everyone in your geographic farm, today's technology lets you build targeted lists so that you can market more effectively—and more affordably. This guide from ProspectsPLUS! shows you how you can do just that. Inside this 20-page guide, you'll find: The six steps to launching an effective direct response campaign A visual layout guide to create more compelling direct mail pieces The top seven opportunities you should target and suggested campaign ideas An introduction to tools that can help you target consumers in your market And more! Download your FREE copy of How to Crush It with Real Estate Direct Response Marketing and Get Them Calling YOU today!
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Time Management Tools for Busy Real Estate Agents
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How to Prevent Coronavirus by Cleaning Your Smartphone and Computer TODAY!
I've been getting questions about a safe way to clean your phone with all the fears surrounding the Coronavirus. Thanks to Apple, we have a new way. In the past, phone manufacturers warned us to NOT use bleach, vinegar, alcohol or disinfectant wipes from companies like Clorox or Lysol on the screen of your phone. The reason was that these chemicals can destroy the oleophobic coating that your phone uses to help fight fingerprint smudge. You could use these products for the back and sides, but not the screen—good luck trying to clean your phone and not getting any of that stuff on the screen.
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New Social Advertising Tool Lets Realtor Expand Her Reach from Coast to Coast
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How to Improve Your Real Estate Photography
If you're a regular reader, you may be familiar with our previous article covering how to take great photos of the bedroom for your real estate listings. For a room that we spend so much time in each day, it's amazing that it's so often forgotten by most agents in favour of the living areas and hero shots. Hopefully, since reading our article you have been able to put some of those tips into practice and are nailing the elusive high-quality bedroom photo. In this article, we will be focusing on the rest of the home with some of our top tips for improving your real estate photography, both on the interior and exterior of the property. To make it even easier, we have taken ten images from one home to help highlight how to put these tips into practice.
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5 Real Estate Apps that Will 'Wow' You and Your Clients
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Top 10 Things Every Agent Needs to Do for a Successful Business
A real estate agent has the potential to grow their business into a successful business, but they have to be strategic. Here are ten essential things every agent needs to do to ensure they have a successful business. After reading these tips, you will be able to take away some key tips and have your very own successful business:
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Drive More Foot Traffic to Your Open House
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How Can You Tell If Your Computer Is Dangerously Out-of-Date?
If your work computer is more than four years old, it's time for a replacement. You can blame it on "Moore's Law." American engineer Gordon Moore observed in 1965 that the number of transistors that can be packed per silicon chip doubles about every two years. Known as "Moore's Law," it helps explain why every couple of years, new models of personal computers and smartphones can do things that their predecessors couldn't do before and also can do everything faster and better. But there's perhaps a more important reason you should replace your aging desktop or laptop: it will make your work-life safer. The older your computer is, the higher the potential dangers. The problem is that when you use a computer with an out-of-date operating system, and that includes both Microsoft Windows and Apple macOS, you are putting work you have created on your computer at risk. Unfortunately, old computer use remains a significant problem. In mid-January this year, Microsoft stopped supporting Windows 7. This means that Microsoft will no longer provide technical support for any issues, will not be providing any additional software updates, and more importantly, no more security updates or fixes. However, despite being over ten years old, Windows 7 is still in use by one-third of all computers worldwide, according to NetMarketShare. Yes, keeping your browser updated helps, but it won't fully protect your computer against hackers. Remember the WannaCry ransomware attack in 2017? More than 200,000 computers across 150 countries were affected when millions of Windows XP computers became vulnerable to attack. Mac users know that while Apple recommends using the latest version of their operating systems, as Macs age, they eventually don't meet the upgrade specifications. And that makes using these Macs with out-of-date operating systems more vulnerable as well. And the likelihood of an attack on Macs is increasing. The prevalence of Mac threats in 2019 was up over 400 percent from 2018, according to a recent study by Malwarebytes Labs. How can you check the age of your Windows computer? If you don't know how old your computer is, there is a simple way to discover when it was manufactured. For a Windows PC, you can check when the BIOS was installed via the command prompt, in three steps: In the Windows taskbar search box, type "cmd" and hit enter Once the Command Prompt window opens, type "systeminfo.exe" and hit enter Look for "BIOSVersion:" by scrolling down and you will see the date listed This should be pretty close to your manufactured date unless, of course, your BIOS has been updated. Another simple way to check a Windows computer's age is to look at the date of your files in your C: drive using these three steps: In the Windows taskbar search box, type "file explore" and hit enter Look on the left side of File Explorer for "This PC" and click on it Now double-click on "Local Disk (C:)" Click on the "Date modified" tab twice to find the date of the oldest folder This is likely to give you a date that should give you an idea of how old your computer is. How can you check the age of your Mac? On a Mac, it's also straightforward to determine its age in just a couple of steps: Click on the Apple icon at the far left top of your screen Select "About this Mac" in the pull-down bar, and the first line should show both the model and the year it was manufactured. Apple often uses one model a year and a time period – Early, Mid or Late – to distinguish between different Macs when there have been changes within that year. Three examples: MacBook (13-inch, Mid 2010) and MacBook (13-inch, Aluminum, Late 2008) and MacBook Air (Retina, 13-inch, 2018). Update for safety Buying a new work computer at least every four years can help protect your data and keep your client information safer. You'll also benefit from a vastly improved computer experience. And if you are like the majority of Realtors in North America and have access to Tech Helpline, owned and operated by Florida Realtors and available nationwide, our technical analysts are eager to help you get your new computer all set up. If you don't have access as a member benefit from your local MLS to unlimited free support from Tech Helpline, tell your MLS to check out techhelpline.com! Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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Targeted Mailing Lists or Every Door Direct Mail
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How to Sell a Home in a Shifting Market
After several years of a stable real estate market, changes could be on the way. In a webinar titled "Pricing in a Shifting Market," Martin Bouma shared how buyers' concerns over their home's future value could affect current pricing. Founder of the Bouma Group based in Ann Arbor, MI, Bouma is a well-recognized speaker and he works to make sure that agents are equipped with the latest technology, marketing research, and business strategies. Recently, Bouma was the host of a Secrets of Top Selling Agents Webinar. During this webinar, he focused on ways to work with clients during this shifting market.
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Debunking Internet Rumors Linking 5G and Coronavirus
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Friday Freebie: 2020 Real Estate Marketing Planner
Are you psyched to crush your sales goals during real estate's busy season? Now's the time to get ready because the market is about to warm up. To help you prepare, we're highlighting a free, year-long real estate marketing planner in this week's Friday Freebie. Full of worksheets, calendars, and campaign ideas, this planner is so much more than a bunch of boring bullet points—it's full of actionable items that can help turn your sales dreams into reality. Read on to find out how you can download it for free! FREE Download: 2020 Real Estate MARKETING PLANNER™, courtesy of ProspectsPLUS! Goals are easy to set, but a solid plan for achieving those goals? Well, that's a little tougher. If creating an effective plan is not your forte, never fear. ProspectsPLUS! is offering RE Technology readers a free real estate marketing planner that has everything you need to keep your sales pipeline full year-round. Here's a look at what's inside this free download: An annual business planning worksheet with income goals, listing goals, and more A monthly calendar with action items on specific dates and observed holidays Color-coded campaign suggestions for different types of marketing, including listing leads, niche marketing, geographic farming, sphere outreach, and customer appreciation. A tip of the month with creative strategies for marketing your business Weekly worksheets to track how well you met your goals And more! You know the old saying: "A goal without a plan is just a wish." So get ready to plan your way to success in 2020! Download your FREE copy of the 2020 Real Estate MARKETING PLANNER™ now!
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Anytime, Anywhere CMAs with RPR's Comps Analysis Express
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Your Complete Guide to Real Estate Scripts
There is a huge chance that you've heard the word "scripts" thousands of times. It's like a real estate urban legend that newbie real estate agents hear about all the time. Everyone has an opinion about it and no one can agree on it. Some say scripts are just a shallow representation of a natural conversation between the real estate agent and the client. Others claim that it's a very helpful tool—especially for a less experienced real estate agent—and scripts may help them overcome many unexpected situations. Well, we think there is a grain of truth in both of these statements and we should examine the scripts case more carefully.
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Top 5 Ways to Prepare for the Real Estate Busy Season
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Top 10 Listing Presentation Tips to Set You Up for Success
Tip #1: Know the Sellers' Concerns Before Walking in the Door Do your homework on whom you are meeting before you meet with them. Whether you are new to real estate or a seasoned pro, you will continuously hear the same questions: How many homes have you sold in my neighborhood? What company do you work for? What is your marketing strategy? What makes you different? How long will it take you to sell my home? What's your commission? Knowing the answers to the above questions puts you in the driver's seat before you enter the home.
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Find Homes for Your Buyers that Other Agents Won't with Likelihood to List
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3 Things Every Agent Needs in Their 2020 Marketing Arsenal
It's amazing how many companies are vying for the real estate agent's dollar. From trying to sell you leads to showing off the latest shiny object guaranteed to boost your marketing power, it seems like everyone wants to stick their fingers into your pocketbook. What good do these wonder tools do, though, if you lack the systems to put them to work? What is the benefit of marketing to attract new clients if the chances are really good that they'll fall through a crack in your system? If you don't have the basics of your arsenal in place, it's time to concentrate on doing so. 1. A cleaned-up, organized CRM New agents often ask what tools they'll need when they first hit the ground in the real estate world. Aside from a smart phone and a mentor, a robust customer relationship management system (CRM) is a must. Established agents understand the value of a CRM but many allow theirs to become cluttered, disorganized and, very often, ineffective. "Garbage in, garbage out" is what they end up with. Take the time to thoroughly clean up your CRM. This includes: Categorizing the entries in a way that makes sense to you. This may be something as simple as categorizing each entry by their location within the sales funnel (lead, prospect or client) and whether the lead or prospect is cold, warm or hot. Sellers and buyers should be segmented as well. Checking for duplicate entries and then merging or deleting them. Removing contacts that are impossible to contact. These are the ones who submitted a phony email address or phone number, have been in your database for some time and there is no hope of ever contacting them. Ensuring that every contact is on an appropriate touch campaign. 2. A powerful, lead-generating website While the NAR doesn't tell us how many of their members own a website, they do let on that 51 percent have had a website for at least five years. That's a rather paltry number, considering that a website should be one of the main tools in an agent's marketing arsenal. A real estate website can be a giant lead magnet, if done right. By blogging consistently and promoting your posts on social media, you drive traffic back to your site where you can employ additional magnets to capture those leads. But there are other bonuses offered by an agent website: A website offers a place to showcase your testimonials. It helps build awareness of your brand. A website provides a place for potential clients to get to know and trust you. It offers a spot for you to demonstrate authority. Agent websites offer value by providing information that real estate consumers are seeking. Your website can be a tool to help build a targeted mailing list to stay in touch with your sphere of influence. 3. In-depth knowledge of your target market If your target market is "likely buyers and sellers," we feel for you. "Everyone" isn't a target audience and appealing to "everyone" is almost impossible. For marketing to be successful, you simply must know who you are trying to reach. And this determination must be the result of a carefully thought-out process. There are many ways to choose a target market. The easiest is to target the type of client you've most enjoyed working with over the past year or two. Are they members of the military or landlords looking to sell? Maybe they were the first-time homebuyers or downsizing baby boomers. Add to your knowledge of this group of real estate consumers. What is the market like for them right now? Look for pain points that you can address and solve. Where do they hang out online? These are advertising mediums that present an ideal way to reach your audience. Even if you choose only one of the three aforementioned tips, you'll be ahead of your marketing game in 2020.
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Safe Selling: Reading the Predator, Part 2
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5 Social Media Habits Agents Should Leave Behind in 2020
Social media algorithms are placing greater emphasis on personal, meaningful content over vanity metrics like numbers of followers and likes. Make those algorithms work harder for you this year by ditching these five detrimental social media habits.
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What Your Phone Number Says About You
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Why You Should Consider Sales Talent for Your Real Estate Team
A few years ago, you worked solo as an agent. Now you're running a successful real estate team that has too much business to handle. Even after hiring an administrative assistant, you don't have time to nurture every lead that comes your way. When leads start pouring in, real estate teams immediately think about hiring a licensed buyer's agent as quickly as possible. The reality of this job market? It takes time to hire a qualified and licensed candidate for this role. Expanding your search to top sales talent—not just licensed real estate professionals—significantly speeds up hiring of buyer's agents, along with other benefits. In this post, we'll highlight the six main reasons to consider broadening your recruitment process to include sales talent when you need a buyer's agent. Let's dive in!
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RPR User Shares Her Quick and Easy Safety Tip
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With 3D Tours, Properties Sell Up to 31% Faster and at a Higher Price
For the past five years, agents and brokers worldwide have used the Matterport 3D virtual walkthrough to differentiate their real estate services and bring the concept of a 24/7 virtual open house into the mainstream. Now, preliminary results from two separate studies indicate that listings with a Matterport 3D virtual walkthrough sell for a higher price and can spend less time on market than homes listed using a traditional marketing package.
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Instagram for Real Estate Agents: Top Accounts to Follow Today
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Find Seller Leads with Homesnap Pro's Likelihood to List Scores
Ninety percent of sellers hire the first agent they talk to. Think about that: If you can be the first agent that 10 prospects speak with, you could turn those conversations into nine new clients. The All-New Homesnap Pro gives you an advanced set of new tools so you can find seller leads quickly using expanded data and predictive analytics--all completely free to you as an MLS benefit. Then, you can more narrowly target the homeowners who are qualified seller leads before your competition.
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10 Actionable Ideas to Generate Real Estate Leads Online
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Safe Selling: Reading the Predator, Part 1
Throughout this video series, we've showed you how to deter predators. But what happens when you realize the person that you're with actually IS a predator? And what are the signs that tell you it's time to exit the house you're showing and get to safety? Watch the video above to find out the subtle, physical signs that a predator is gearing up for an attack. Next week: The details of how to tell when a predator is about to attack, from body language to voice changes and beyond.
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How to Get Other Pros to See You as the Local Expert
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Trello: A Great App to Help You Organize and Prioritize Your Workflow
Sometimes the out-of-the-box apps that come with your phone just aren't quite enough to organize and prioritize your workload. Whether you are a standalone REALTOR or you have an assistant or team, everybody needs a workflow system. In the old days, we could tape a paper or card on the wall for all involved to see and document progress. Back then, we worked in an office about eight hours a day, no internet, cellphones so all work happened in that space. Today, our systems need to be mobile, remote and accessible to one or many as we collaborate on tasks and projects. Workflows used to be simple. Today? Not so much, so we need a system to take that paper or card we, in the past, taped to the wall and make it work for today's technology. Now, please picture a paper or card taped to the wall as I explain Trello.
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4 Tech Tips Every Agent Should Give Their Clients
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Case Study: How Quicken Loans Boosted this Agent's Closing and Retention Rates
If there's one thing Quicken Loans has, it's name recognition. You've probably seen their ads on TV or online, but have you ever wondered what the company can do for your business? We talked to Ari Prostak, a top-producing buyer's agent with the Jason Mitchell Group to find out just that. Rather than getting overwhelmed by the sheer size of America's largest mortgage lender, Ari found that Quicken offers both agents and consumers an easy, tech-driven experience that's user friendly and customer-centric. In this new, downloadable case study, Ari shares: How Quicken's Verified Approval program provides peace of mind, ensures more closings, and works as a strong negotiating tool. How Quicken's customer service team works faster than smaller lenders, leading to happier clients and quicker closings. Why Quicken's trusted name and brand recognition is a plus for consumers. Why, despite relationships with multiple lenders, his multi-state team does the majority of their business with Quicken Loans. How working with Quicken Loans results in more referrals and repeat business. Download this free case study now to find out how Quicken Loans can boost your closing and retention rates!
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Real Estate Photography: 9 Tips for Stunning DIY Photos
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Dealing with Malware
Challenges such as spam, malware, and viruses can wreak havoc on business. We urge you to take action to help ensure the internet is safe for all. Here's what you need to know. What is malware? Malware is short for "malicious software," an umbrella term for describing viruses, worms, Trojans, spyware, ransomware, dishonest adware, rootkits and other unwanted or harmful computer software. These types of computer programs are designed to reduce your productivity; cause damage to your computer, server or network; or steal information that can be used to access highly sensitive accounts, either business or personal.
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How to Promote Yourself and Stay Connected with Clients
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The Pros and Cons of Using a Virtual Real Estate Transaction Coordinator
Utilizing virtual real estate transaction coordinators has become increasingly more popular in the real estate industry. Many agents find their services to be extremely helpful, and will often invest in the help of one during busy months. The decision to outsource business activities is a tough one to make, though. Releasing some control over your business practices is never something that should be considered lightly. That is why we have prepared a list of pros and cons for you to review when considering hiring a virtual transaction coordinator. Hopefully, this list sets you on the right track to make the best decision for your business.
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Can You Recover an Old Gmail Account?
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Safe Selling: Showing Prep Tips for When You Can't Arrive Early
In a perfect world, agents would always have time to arrive at a showing before their prospect in order to prepare the home for a safe showing. But as we know, the world isn't exactly perfect. What happens when you arrive to a showing at the same time as the buyer and don't have time to take the necessary safety precautions? That's what we'll show you in this week's Safe Selling episode. Watch the video above to learn: How to set expectations with prospects before a showing that you'll need to enter the home alone first A sample script to use when setting those expectations Why it's important to prepare the home for your safety... no matter what Next week: What happens when you're prospect really is a predator? Learn how to tell when they're gearing up for an attack—and how to stay safe.
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Understanding the 2020 Real Estate Market
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Best Apps to Track Your Business Expenses: Expensify and Mile IQ
My last article was about adding a communication platform using Slack to help you run your business. This week, it's about something most of us are terrible at doing--accounting and business expenses. I have been fortunate that a couple of my contract jobs used Expensify, and it made my job so easy by keeping records and recording expenses, so I wanted to share.
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18 Tips to Make a Normal Real Estate Listing Video into Internet Gold
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Top 5 Data Needs for Researching Commercial Properties
RPR wants to help REALTORS succeed. As the nation's largest real estate database, RPR provides commercial practitioners with data, tools and reports that will help them "wow" their clients and close more deals. Here, we identify the top five areas in RPR Commercial that can be used to help bring more clients and more deals to the closing table.
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Fun 30 Second Quiz: What's Your Time Management IQ?
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Growing Your Business with Advanced Virtual Tours
The following is an excerpt from RE Technology's latest Success Guide: Today's advanced virtual tour solutions can drive engagement and word of mouth excitement that will make you, your buyers, and your sellers very happy. Here's how you can use them to your advantage. Branded and Unbranded Tours One of the greatest benefits of participating in multiple listing services is the distribution of your listing to every broker and MLS website in your market through the Internet Data Exchange, or IDX, program. Be sure to insert the unbranded tour link of all your listings into the correct field in your MLS. Regardless of the quality of the website, your beautiful virtual tour will make the best possible impression on homebuyers as they click through listing after listing. They are sure to stop and be as amazed by your marketing as they are by the house. Build Tours of Your Office and Affiliate Offices Your office is your lion's den. It is not only a place where you meet with customers, but also a place where you congregate with your team. Building a virtual tour of your offices will not only make your office webpages stand out, provide comfort to consumers, make your office social media and Google business pages look outstanding, but will make a great impression on other agents in the area who may be considering switching firms. A number of brokers and agents have told us that affiliates in mortgage, title, and insurance also love to build these tours for the same reason. Capture Community Tours Want to really impress the owner of a popular restaurant or store? They typically struggle with marketing as much as anyone. Take a look at their website or their Yelp page. You will be astounded by how much real estate marketing has evolved beyond the way that most companies market themselves. Consider offering a virtual tour to local businesses. They will not only remember you when they are planning a move, but they will offer referrals. Most of all, they will remember your branding and your strong call to action. Stage the Same Home in Different Styles Sometimes, even the most beautifully decorated home doesn't match the taste of the home buyer. My wife hates modern (chrome) and country (oak), but loves classical (mahogany and cherry). With today's virtual staging, you can get creative by developing the scans to suit a variety of palates. Another great idea is to convert a room into a nursery or convert a room that is currently a nursery into an office or a bedroom to show the flexibility of the space. Create a Look Book Take pride in the homes that you list and sell. Add a page to your website where you store the archive of all of the homes you have virtually staged. It becomes a great look book that you can use as a reference on listing presentations or for any other reason. It can be especially helpful when you want a catalog of designs to show. If you survey the marketplace you compete in, I expect that you will find that few, if any, brokerages, agents, or teams have deployed these advanced marketing ideas. A little effort on your behalf can have a dramatic impact on creating the differentiation that you need to attract customers. Best of all, your listings will sell faster. Download Success Guide: Advanced Virtual Tours to learn more about virtual tour trends, how to evaluate a virtual tour, and more.
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10 Valentine's Day Gifts for Real Estate Agents
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3 Rules for Smoother Transactions and More Referrals
What is real estate transaction management? The most common way to look at it is a process to smoothly move a client through the transaction and closing. The better way to look at real estate transaction management is as a valuable future business referral generator. Before digging into the subject, rest assured that you can make this work with a transaction coordinator under your control as well as doing it all yourself.
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3D Walk-throughs Aren't Just for Listings: Capture These 6 Local Spaces to Boost Engagement and Business Opportunity
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Safe Selling: Stay Out of Outbuildings!
It's one of the simplest, yet most crucial of safety rules to follow when showing a home: Stay out of outbuildings! Even though plenty of properties have structures like detached garages and sheds--and even though many buyers will be interested in seeing them--NEVER go in. So what should an agent do instead? Check out this week's Safe Selling video to find out! Watch the video above to learn: Why outbuildings are a hazard for agents and an opportunity for predators How to physically position yourself when showing outbuildings What to say to clients when they want to see an outside structure And more! Next Week: What to do to prepare a home when you can't arrive early for a showing.
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Building Your Value Through Conversation
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Using Slack to Help Run Your Real Estate Business
I am a big fan of using the apps that come on your smartphone, but we all need a few extra things to help us be efficient and productive. If you have been following my recent articles on getting the most out of the apps preloaded on the smartphone, you know I love the calendar, contact, reminders and notes available from Apple and Android. But sometimes we need more, and I want to share a few apps over the next few articles that I think can help change the way you do business. Let's start with Slack. I used Slack for about three years and loved it! Slack allows you to have one-on-one conversations or group conversations. Slack, Microsoft Team, Rocket Chat and Mattermost are all communication programs that accomplish about the same task.
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8 Things New Users Should Know About RPR
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5 Important Tips When Hiring a CPA to Prepare Your Taxes
It's tax time and a perfect opportunity hire a good CPA to advise and prepare your tax return. Have a CPA already? Great! It is also a great time to assess whether they are an asset to your business, and whether they are fully addressing the current and future needs of your real estate business.
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5 Real Estate Branding Mistakes that Can Cost You Business
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How to Kick Start Your Real Estate Career on the Right Foot
Don't you just love new beginnings? You're filled with ambition and hope, ready to embark on a fresh new chapter of your life, it's so exciting! Maybe you're getting ready to begin a new career in real estate, or perhaps you're a seasoned agent who can recall the thrill of the early days. Either way, there are a few key things to keep in mind as you start your real estate career (or keep it going) on the right foot!
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9 Underutilized Websites that Can Help You Generate Real Estate Leads
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4 Things to Consider When Evaluating Advanced Virtual Tours
The following is an excerpt from RE Technology's latest Success Guide: Whenever you buy anything, the focus should be on value and not price. And when it comes to software for your real estate business, the best tool is the one that you love to use and the customer service that you get. These truths ring loudly when it comes to advanced virtual tours. Here are four things you should look for when considering a virtual tour provider.
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To Call or Text? The Value of a Hybrid Approach
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NAR Launches a New TV Ad Campaign
What's a Realtor? That's a question if you asked most consumers, they would likely incorrectly respond that a Realtor is a real estate agent or broker. The National Association of REALTORS (NAR) is working to change that. Last year, the NAR launched its first series of TV spots built around the core message, "That's Who We R," as part of its national branding campaign. Today, the NAR announced its newest series of new TV ads that ask consumers to "Look for the R." The new spots were developed by global ad agency Havas Chicago, one of the world's largest. The new core message is "Look for the R" and "calls upon consumers to turn to the iconic 'R' trademark as a beacon of integrity and clarity in real estate," according to an NAR news release. The new NAR branding campaign includes three different "Look for the R" TV spots, including 15- and 30-second versions entitled "First Real Home, "Raise the Bar," and "Resource." The NAR will leverage these new spots throughout other video media touchpoints, including online video, streaming and terrestrial audio, social media, and branded content partnerships. The NAR also is making new content available, as it did with the first series, available for its members to leverage locally through social media, digital display, print ads, merchandise, and more. The five "Look for the R" TV spots include "First Real Home," "Raise the Bar," and "Resource." Below are links to each commercial: First Real Home :30 – https://youtu.be/Igocnpk6jtc First Real Home :15 – https://youtu.be/_5BSR7FkK6c Raise the Bar :30 – https://youtu.be/6_80L6GjJbQ Raise the Bar :15 – https://youtu.be/MgXt-P0bSNQ Resource – https://youtu.be/wMULyFuaDi4 The NAR now has more than 1.4 million members, making the ability to leverage this new campaign by providing resources for Facebook, in particular, remarkably powerful. The WAV Group would love to hear your feedback on this new campaign, and we welcome your comments. View the full press release here. To view the original article, visit the WAV Group blog.
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iBuyers: The Pros and Cons Your Next Seller Should Consider
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How 5G Mobile Will Benefit Your Real Estate Business
In an earlier article, I committed to a monthly update on 5G, its status and how it directly affects you--or, for most of us, doesn't affect, as of the end of January 2020. We need to outline what 5G means to us and if it changes the way we conduct business. To understand what 5G is compared to 4G, there are three major components we need to consider: speed, capacity and latency. Let me take each area and look at what 5G will do for us:
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Create Compelling Listing Presentations with Tools from RPR
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10 Ways Virtual Staging Can Make You More Money
Real estate is an old school business, but adopting new technology is having a huge impact on savvy agents' bank accounts. Don't get stuck in the past. Here are just a few ways virtual staging technology can make you more money.
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If You're Not Real Estate Blogging, Do It Like a Giant FAQ
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2 Secrets to More Lead Conversions, Straight from a Top Team's Playbook
Lauren Bowen leads one of the most productive real estate teams at Robert Slack. She's increased conversion rates and productivity while the company nearly doubled in size. The secret to her team's success? They stalk their real estate leads... or, more accurately, they let their lead generation solution do it for them. Targeting the Most Likely Buyers Anyone who has spent any time on the internet has been "stalked" by an online ad. You visit a site once, and for days or weeks after, an ad from that site follows you around the web. This is called "ad retargeting," and marketers love this advertising strategy because it is so effective. The Lauren Bowen Team employs this strategy to great success via realtor.com's Local Expert program. Local Expert users can create three types of ads: For Sale ads, Just Sold ads, and Branding ads. Those ads are then displayed to buyers in your chosen area on realtor.com. Once they leave the site, those same ads are displayed in their Facebook feed. "This not only helps bring a buyer to the house, it also shows the seller that we are putting it in front of numerous buyers for them," Lauren says. Tip: Because Local Expert offers detailed campaign analytics, you can impress your sellers by telling them exactly how many people have seen their home's ad. Dialing Up Lead Volume for a Higher Conversion Ratio Lauren's team may have stumbled on another secret to improved conversion rates when, thanks to the success of their realtor.com program, they decided to increase their volume of leads. This lead to a curious phenomenon. The team's number of lead conversions not only increased—as expected with more overall leads coming in—but their conversion ratio increased as well. That means the team is converting a higher percentage of leads than they were at their previous lead volume. "We've almost doubled our conversion ratio with the same leads," says Lauren. See Lauren THIS THURSDAY at Inman Connect NY Want to hear more real estate lead wisdom from Lauren? On Thursday, she'll be sharing her expertise during a panel discussion on the Team Track at Inman Connect New York. Check out her panel, Lead Distribution: Who Gets What?, on January 30!
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9 Do's and Don'ts of Excellent Customer Service as an Agent
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8 of the Best Real Estate Logo Design Ideas
You likely already know that a logo is an important part of any business's branding. Not only does it make your modern real estate company stand out from the competition, but a solid logo can attract and win over new customers. That's what we're always aiming for, right? But it's tricky to design a custom logo for your real estate firm. You'll need to think about the colors, fonts and shapes you're using--not to mention arranging each individual element to create an impressive design. So, we collected eight of the best real estate logos to help inspire your own.
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Safe Selling: Opening a Lockbox and Door
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Real Estate Agents' 2020 Market Predictions
Will 2020 favor buyers or sellers? What will be the biggest barrier to homeownership this year? What can agents do to prepare first time buyers? We asked over 400 real estate agents across the country what they think will happen this year. Do their predictions match what's happening in your local area?
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Run Your Real Estate Business with a Smartphone: Recap
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Should I Join a Real Estate Team?
As a real estate agent, you have to make a lot of decisions about how your business will operate. You have to pick a brokerage, decide if you want to become a broker, start a team, work from home, choose an office, and that's just the beginning. One of the things you should no doubt put some time into considering is joining a real estate team. While it's not for everyone, there are some pretty good perks to joining a real estate team. There are also several factors to consider if you think it might be the right fit for you.
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Who is Your Ideal Real Estate Customer and How Does Your Website Serve Them?
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Tips to Present Your Listing in Its Best Light
At BoxBrownie.com, we (unfortunately) see hundreds of photoshoots where homes have been presented poorly and agents are missing the chance to showcase the property in its best light. Having magazine-ready imagery is crucial in marketing the home effectively and gives you the greatest chance to receive the best price. In this post, we analyze 10 images from a recently listed home, and our co-founder, Brad Filliponi, outlines key areas to help present the property to get the best result.
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5 Ways Using RPR Will Impress Your Clients
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Marketing to Millennials: Identifying Trends for Future Homebuyers
It's no secret that millennials are buying homes later in life than their predecessors. The reasons are the usual suspects -- rising costs of living, housing costs, and student debt. Identifying trends and patterns with millennials can be a powerful tool when marketing to this generation's homebuyers and closing deals. Check out these trends and see how you can use them to your advantage!
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How to Actually Generate Good Quality Leads on Facebook
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4 Skills That Will Catapult You to Success
Would you like to make 2020 your best year ever? It is a time to leap, yes 2020 is a leap year, and your opportunity to leap into spectacular performance in all areas of your life. Make the first year of the decade one worth remembering. Here are the top skills that will greatly enhance you in every area of your life:
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Safe Selling: Dealing with the Dangers of Master Suites
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Instagram's Latest Change: What It Means for Your Business
Since its founding in 2010, Instagram has become one of the top social media platforms in the world. According to Hootsuite, Instagram attracts one billion users each month. A recent announcement from Instagram's CEO, Adam Mosseri, shared that the platform would be removing public likes. In a follow-up tweet, the company said they wanted users to "focus on the photos and videos you share, not how many likes they get." Their main focus is to make users' well-being and mental health a priority, rather than popularity.
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