July 06 2016
Agents who want to convert real estate leads into ready clients must master writing effective emails. Simply put, a cold email is a message to a prospect whom you haven't communicated with before. To help you craft an amazing cold email, we're sharing tips from Entrepreneur magazine, along with our own insights!
Cold emails need to be short, sweet and to the point. The first email you send is the most important email you'll ever send! Here are seven easy steps to follow!
Depending on the quality of your lead capture, your database can be broken down into more than just "buyers" and "sellers." For example:
You can also segment your database by market, price range and prospect timeline. The better your lead capture, the more effective your marketing campaigns will be.
Give your reader an honest expectation of content. Here are some favorites:
We're following our first subject line example, "the first thing to do when selling." Here's what the message might look like:
"Finding out what your home is worth today is the first thing you need to do! You need to know your home's competitive position before you plan any updates, or make assumptions about price. A comparative market analysis gives you critical information about home value."
Continuing our example message in progress:
"I've been selling Atlanta homes for 10 years. My clients average 98% of their asking price with only 43 days on market. My comparative market analysis and pre-sale consultation is the first step in a successful sale!"
"You can have a market analysis and pre-sale consultation absolutely free, without obligation. Would you like to make an appointment today? Please call 555-555-5555, or click here, and I'll be glad to help you."
Sending a "second round" message after a week or so can be very effective. It could look something like this:
Subject: Following up
Hello Susan,
I'm following up on the free market analysis and home selling consultation I offered last week. Are you interested? Please take a moment to let me know.
Thanks!
Sven Superseller
Using a robust CRM for real estate like IXACT Contact helps you create effective email marketing!
To view the original article, visit the IXACT Contact blog.
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