April 21 2017
The realtor.com® Results Series team has been on the road sharing our top 10 tips for drawing in and converting seller leads. And now, we're ready to share them online with you!
For the next few weeks, tune into the Results Series blog to learn how we recommend you engage and convert sellers this spring and summer. Our first tip has to do with becoming the resident online expert in your area... using (gulp) video.
For years, speakers and conferences have touted the importance of incorporating video into your marketing. Do you know why? Because, quite simply, video works. YouTube is owned by Google, and the search giant isn't shy about rewarding those who leverage its proprietary video platform. In fact, you're 53x more likely to show up on the first page of Google if your page features video.
Still not convinced? Okay, here are our five favorite things about video:
Look, we get it. Even when you know video creation is critical to your business, it can still be scary. Here are three easy tips for getting started and creating higher quality video content.
1. Camtasia
Camtasia is the perfect solution for entry-level video creators. The software is available for both PC and Mac and costs between $150-199. It's flexible to allow for any type of video creation and even a video editing novice can fix up their content to make it shine online. Camtasia allows users to:
2. Adobe Spark Video
If you're trying to create a video using multiple images, icons, screenshots and short video segments (think a market update), nothing beats Adobe Spark Video. The program can be run through your desktop computer or on your phone via their iOS app. The best part? It's entirely FREE!
If you have an Android, your best bet for fast video creation is Videolicious, a video product so advanced they actually have a real estate video platform that allows you to create listing videos, neighborhood tours and more. It's not free, but many agents find that Videolicious is worth the price.
3. Try Facebook Live!
For video content that requires no editing and allows for instant gratification (what's not to like?), try Facebook Live! You can now use Facebook Live from your phone or webcam, allowing you to control the experience and share the information you're dying to get across to local sellers. Plus, even if your audience misses you live, Facebook automatically records your video and allows them to play it later in the day. Check out these Facebook Live best practices, written just for real estate agents.
Next up, we're focusing on how to create compelling calls to action across your seller-focused ads and landing pages! Stop back next week to check out even more seller lead tips you can start using immediately.
To view the original article, visit the Realtor.com Results blog.