How to Market Real Estate to Generation Z Buyers

With more mobile phone connections existing than people on the planet, real estate news points to changing teams – particularly when it comes to marketing to Generation Z buyers. As smartphones continue their climb to the top as the go-to marketing channel, how will you reach Gen Z buyers?

Small Screen, Big Impact

Over 50 percent of kids under 18 were raised in homes without a landline. And forget Tracphones – 85 percent of their phones are smart. This is having huge repercussions on marketing tactics for Gen Z buyers.

What's the Best Way to Market to Gen Z?

Not 'Mobile-First'... 'Mobile-Only'

Because of Gen Z's 'mobile-only' focus, mobile advertising will comprise one-third of advertising dollars in the next few years. How portable is your current realty campaign?

Push-'Em, Don't Pull-'Em

Push notifications, those app-base pop-ups that litter your smartphone, are three times more likely to be opened than emails by Gen Z buyers, showing an opt-in rate of 36 percent in iOS real estate apps.

App-Happy

Ninety percent of mobile device time is spent in apps versus Internet browsers. A quick-and-dirty app won't work though – Gen Z leaves frustrating apps roadside. Instead of buggy apps, look to marketing tools flexible enough to incorporate with today's latest social networks.

Short-Sighted

Multi-screen users, Gen Z browsers bounce from device to device, with an attention span of mere seconds. Tweet. Insta. Snap. If you can't engage them fast, they're gone. For this genre, YouTube video marketing is the medium of choice.

Socially Commitment-Phobic

It's hardly real estate news that Gen Z-ers spend a lot of time in social apps. But what may be news to older generations: They're a fickle lot, with favored social platforms rapidly morphing. Without a flexible marketing platform that can rapidly shift, you'll be left in the rearview.

To view the original article, visit the Properties Online blog.