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The REAL Problem with Buying Online Leads that No One Wants to Talk About
If agents buy leads and grow their business through advertising, then they become transactional. If agents are transactional, then they become a commodity. If agents are a commodity, then they can be replaced by technology. THIS is the REAL problem with buying online leads and any kind of advertising. And here's the thing—the companies who sell you leads and advertising are definitely not going to talk about it. It's not in their best interests. But the good news is that the data says you shouldn't buy online leads or any kind of advertising! And here's the punchline: if you don't, then you will stay relevant and not be replaced by technology companies like Redfin and Zillow, and iBuyers like Opendoor. Now let's dig into the facts… How do homeowners find their agent? According to the 2021 NARS Home Buyers and Sellers Generational Trends Report, upwards of 75% of home sellers used a referral or agent they knew from the past to list their house. In addition, 36% of sellers recommended their agent three times post-sale of their own home. Conversely, 1% of sellers used advertising to choose an agent and 1% used direct mail. ...so why are real estate agents and brokers spending so much on these platforms? The loose answer is, because that's what they are told. When a new agent starts their business, they are willing to go along with the status quo. As for brokers, they too have been led down the garden path, so to speak. They can only provide so many tools for their teams before they become antiquated or ineffective. What do homeowners care about? The three most important factors in choosing a real estate agent to sell, by level of service, according to the 2021 NAR report, are: Reputation of Agent: 31% Honesty and integrity: 26% Knowledge of Neighborhood: 15% So, it stands to reason that if people choose their agents based on the factors above, wouldn't buying leads and paying for bus bench advertising be unnecessary? Simple answer: Yes. The three factors listed above clearly have little to do with the actions of buying leads or advertising. What they all have in common is human connection. It's been proven time and again that people work with people they "know, like and trust." So how are real estate agents supposed to create this loyalty so they can build a business instead of being transactional? The primary objective of real estate agents should be to become more relevant by their clients and become indispensable to their community. Additional problem: The Covid pandemic Advertising has often been referred to as "merely a connection of strangers." Now, consider what being a consumer, during a pandemic, while trying to buy or sell your house with a stranger really entails? Not sold on the idea? The pandemic has far reaching effects as it has created a lot of fear-based behavior. We no longer want to meet strangers face-to-face for fear of getting sick. We have created "safe" bubbles and are intentional with whom we "let in." These are people we know, like and, most importantly, TRUST. Combine this with the fact that homeowners have had over five years of experiencing poor service from agents who attest they are the local market expert, only to find out they flash fancy numbers and show comparisons of other listed houses and call it a day. With a 30% decline in conversion from advertising, evidence is now indicating a massive shift towards using agents that people know, like and trust or who were referred to them by people they trust. "The data speaks for itself. Advertising is working less and relationships are working more. Whether an agent uses my company's solution or not, the key to growing your business in this new normal is to spend less time and money on buying leads in all the various ways, shapes and forms you can, and shift that time and money towards adding value to people," explains Grant Findlay-Shirras, Co-Founder and CEO of Parkbench.com, a leading online website that helps real estate agents connect with their community and foster relationships with homeowners and business owners. Real estate agents who fundamentally understand these concepts can consistently generate new business. This can be accomplished using various techniques and implementing them into one's daily business routine. Some concepts include, but are not limited to, the following: Create a website and post local news and events (helps with SEO) List the businesses in your community, and post their deals, sales and specials (helps with SEO) Blog about local schools, parks, events, etc. (helps with SEO) This list is endless, but the work isn't. "A referral system can be grown organically through providing value upfront and then cultivating your database," says Rick Aurora, a broker of Royal LePage Infinity Realty in Toronto, Canada. "The best referral in life is a personal referral from someone you know." Rick and many other business-conscious real estate brokers are turning to companies, like Parkbench, for alternate solutions to help their agents in this fast-paced and highly competitive industry. "How can I help you?" These are five simple words, but they can have a huge impact on and can change your business forever. These words can help you separate your real estate business from your competition. These words can lead you to become the go-to person in your community. Service first By serving people first, by investing your time and energy into others outside of yourself and creating relationships that will last a lifetime, you become that person people will know, like and trust. As you refer people and businesses to each other, they will naturally want to refer business to you! It's the Law of Reciprocity! Now understanding the "Law of Reciprocity" is one thing; implementing it is another. Rick Aurora believes this wholeheartedly. His company, Royal LePage Infinity Realty, reached out to Grant Findlay-Shirras when he saw what the Parkbench platform could do for his team. They have since formed a partnership that allows real estate agents to use the platform on a pay-as-you-go basis. "Grant has offered us to 'try before you buy' his services. That takes TRUST!" Rick states. How does it work? The Parkbench system has client acquisition down to a science. It is a systematic and predictable process to help real estate agents give value to their community. "The average agent who uses Parkbench grows their income by 25% year over year and they profit more since it's built on relationships and referrals vs advertising. Aligning with brokers across North America strengthens our position for long-term growth and offers them [brokerages] the ability to create business differentiation," Grant says. Do you want to do more relationship based, community-driven marketing? If you're an agent in The GTA, contact Rick to get access to Parkbench at no upfront cost to you, and use it to help you get more listings and referrals! If you're an agent in any other part of the world and you want to become the local market expert and increase your exposure within your geo farm community, reach out to Grant Findlay-Shirras to learn how. If you're a broker owner or team leader who wants to give their agents a systematic and predictable way to create high quality leads in their geo farm that doesn't cost you any money, then contact [email protected] to learn more about "the local broker program." Free resource Do you want to know the top 30 local professionals who refer the most business to agents? Download this free ebook and learn who they are and how you can connect with them. Also, you will learn how to add value to business owners so that you can build referral generating relationships with them.
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How to Build the Perfect Real Estate Instagram Marketing Strategy
The most important rule in advertising is: Place your ads where your target audience will see them. Seems obvious, right? But so many real estate agents still rely on outdated tactics that simply don't have the reach that newer, digital spaces do. If your goal is to grow your business and reach new prospects, then social media is the place to be. These platforms are a gold mine for advertisers. Instagram alone has 140 million adult users across the country, which accounts for two-thirds of U.S. adults. Six in 10 of those users log in daily, spending an average of 30 minutes per day on the platform — with 42% of users opening the app multiple times throughout the day, giving advertisers even more opportunities to reach them. With stats like that, it's easy to see why this social network is the third most-popular, behind YouTube and Facebook. Audience reach and engagement are compelling reasons for making Instagram an essential part of your real estate marketing strategy. So if you hadn't planned on advertising there, think again. Here's when it's best to use Instagram ads and how to optimize your ROI when you do. When to advertise on Instagram Instagram is a visual platform. Although you can create Post Ads or Stories Ads with text, a majority of the content is made up of photos, animations, and videos. That's what users log in to see, and why Instagram is ideal for those beautiful new listing photos and walk-through videos you just commissioned. This is also a platform that attracts a younger user base. Fifty-five percent of Instagrammers are between 18-34 years old, and another 18% account for those who are 35-44. If your target audience is empty nesters or retirees, this won't be your ideal place to advertise. As such, it's best to use Instagram ads when you… have a new listing are promoting an open house want to reach first-time homebuyers are trying to attract a younger audience Ad formats on Instagram Instagram may not have 20 different types of ad units, but the few that it does offer work really well with its engaged audience. One reason is because ads are naturally interspersed among native content as users scroll their Feed or flip through Stories. That makes users more inclined to look at and engage with your ad. To give you a better sense of your options, take a look at these attention-grabbing ad formats—all of which support both photos and videos. Post Ad This ad type appears in users' Feeds (that's the one people scroll through vertically). You can publish just a single photo or video or include up to 10 images in a carousel. Keep in mind that these will be cropped to a square, so choose your content wisely. All Post Ads include a caption, where you can write a description about the listing, and a call-to-action (CTA) link that will redirect anyone who clicks on it to your property listing page. Stories Ad Users access their Stories at the top of Instagram and scroll horizontally to see new Stories posted by the accounts they follow. Stories Ads won't appear in this scrollable list, but they will be seamlessly interspersed between Stories as they play, so as not to interrupt the user's experience. These ads are more immersive because of their full-screen, vertical format. They can play for up to 45 seconds, which is perfect for a home walk-through. Just like Post Ads, you can also include a CTA that links to a page of your choosing, such as a property listing, lead generation page, or your real estate website. Tips for maximizing ROI on Instagram Now that you have a better sense of when to advertise on Instagram and the creative options you have available, let's discuss a few ways to maximize ROI for those ads. We said it once, but we'll say it again: Instagram is a visual platform. Your photos and videos need to be high quality. That doesn't mean they have to be taken by a professional, but they need to be attractive enough to be scroll-stopping. Make sure your photos and videos are: Crisp and clear (i.e., not pixelated) Well-lit to bring out the detail and beauty of the space The right size for the format you're using (i.e. vertical for Stories and square for Posts) Keep in mind these dos and don'ts that are specific to videos: Do not shake the camera or make sudden, sharp movements. Do talk to your audience. Sixty percent of Stories are viewed with sound on. Do keep moving through the property. You may lose viewers if you stop too long while talking. Finally, consider your audience when setting up your real estate Instagram marketing strategy. You can — and should — target geographically, but you'd also be wise to take advantage of the custom audience option. This targeting capability allows you to upload your own list of leads, prospects you're nurturing, or your sphere of influence. Instagram will match the email addresses and phone numbers that you provide to its user base and show your ads to anyone on your list who is also on the platform. That's ad targeting at its best! To view the original article, visit the Homesnap blog.
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Digital Curb Appeal Matters
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Paper Is Cancelled, Move Your Brochures Online
Tech tock... Paper is a thing of the past--it's time to recycle, review and revise your real estate marketing tools. Technology for real estate agents is moving transactions off paper and into the clouds. New-age tools and platforms are challenging the status quo and making it easier for the consumer to access information online. Are you still relying on old-school real estate marketing, paper brochures, and self-measurements? You need to be using current technology to adapt to the changing landscape and behaviors of home buyers and sellers. New Behavior The use of online marketing tools has seen a tremendous increase for both buyers and sellers with 97% of buyers using the internet to search for properties. According to Zillow, 40% of Millennials are comfortable buying a home online without ever stepping into it in person. Millennials love 3D tours and interactive floorplans because they have grown up using computers. Technology provides a sense of comfort and familiarity as well as trust. But what about the other generations of buyers? Buyers and sellers from the Boomer demographic and beyond also enjoy surfing the net and using digital tools available at their disposal. They may not be as relaxed about buying a home sight unseen but they certainly know how to examine the accurate square footage of a floorplan with an experienced eye. Floorplans have been around long before the internet, but now online availability and an ever-increasing demand for video tours has changed the way a property is viewed. Video has the power to grab people's attention, persuade decisions, and satisfy the need to know. The desire for instant access to online information has seen significant increases due to the pandemic and real estate tech trends like virtual tours are now the preferred way consumers desire to shop for a home. Technology Is Key It's time to leave the paper trail of contracts, flimsy brochures, and hardcopy real estate marketing ads in the past. Provide your clients with online collateral to prove your worth. Give your buyers the tools they need to make informed decisions about their purchase. Give your seller the gift of their home standing out among thousands of other listings. Give your full attention, your experience, and use the technology at your disposal. Engage the buyer through 3D tours for their instant gratification. Real estate tech trends provide information NOW. Can they see a home at 3 A.M.? Absolutely—virtual tours are available at any time day or night. Not just a tour, but an up close and personal look at every accurate square foot of the place. It's no secret that you hold the keys to a property listing (literally and figuratively), but the key that opens the door to a quick sale, for the best possible price, with the least amount of disruption for the consumer, is using new-age tools. Share Information Through Your Tech Technology for real estate agents abounds with the continued demands for better ways to market a home, manage clients, capture leads, and have paperless transactions. According to NAR, 70% of real estate brokers have their own websites. Websites invite, entertain, inform, and get the attention of buyers and sellers. Your real estate agent website can communicate information about listings by embedding 3D videos and interactive floor plans. Online platforms eliminate the need for paper flyers, brochures, and hard copy advertising material. Linking your social media channels improves lead capture across all forms of digital communication. Add in a social media management tool like HootSuite so all your news feeds and posts can be organized weeks or months in advance. A customer relationship management (CRM) tool helps you keep track of all your clients. Digital records of names, contact information, dates, and specific details of your clients are safely and precisely organized without the need for old-school paper day-timers. You can easily transmit online brochures, virtual tours, or professional real estate photos by sending these directly through an email platform like Mailchimp or tagging your followers in a social media post. Real Estate Tech Trends Are Here to Stay Expertise and technology are perfect partners. Buyers and sellers prefer to work with an agent because they want/need help with the entire transaction. From contracts to marketing, advice to time-saving tricks of the trade – a Realtor® knows best. Consumers want to be confident in the home buying/selling process and new technology reassures them through every step. Challenging the status quo gives you the upper hand and provides the consumer what they want: a clean transaction, with minimal interruption to their daily lives. It's time to burn the paper trail and advance towards a clearer path that allows the growth of newer and better ways to present and sell a listing. Ever-changing technology for real estate agents helps the industry prosper and an "adapt or die" philosophy is the way to success for your future. As Charles Darwin once said, "It's not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change."
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The New Google Screened Badge is Changing Digital Advertising: Here's Why
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Take the 30-Day Digital Marketing Challenge
As a real estate agent, one of your most important roles is that of a marketer. You're constantly marketing yourself and your services, your client's properties and marketing your community to potential buyers. The difference between being average and being a top producer is how good you are at advertising yourself and your properties. Top producers know this means having a strong and consistent digital presence. Sixty-two percent of real estate agents said they devote at least an hour a day to marketing themselves and their listings. But what happens if you're not a digital marketing expert or unfamiliar with the best ways to do this? What are top producers doing? And how often are they doing it? Welcome to the Amarki 30-Day Digital Marketing Challenge. We encourage you to commit to the following for just 30 days and watch the results as you up your game in today's digital world. Email Campaigns Did you know email from a Realtor is the number one method buyers cite receiving information about properties? Task: Email all your clients looking for a home with a custom created flyer (IF it's a good fit for your buyer). Task: Create and send two emails (one email every other week) highlighting market trends showcasing your real estate expertise. Text Messaging Ninety-two percent of real estate professionals prefer to communicate with their clients through text messaging because it has an average open rate of 98 percent, and 90 percent of people open a text message within three minutes Task: Once per week, send out two text messages to your clients letting them know where you are going to be. A great example is to send a text message about your open house with the property address and time or an event you will be attending and a second reminder the day of. Social Posts Did you know that social media is cited as the best source for generating high quality leads? Task: Post one social post per day ensuring there is a good mix between: Your Personality – Let them get to know you and your personality by showing them a bit of your everyday life. Your Offering – Whether it's properties available, or you are an expert in each neighborhood, let them know! Digital Flyers Did you know digital flyers are the number one requested item from buyers looking for a quick overview of a property? Task: Create one digital flyer for each property you are looking to promote over your 30-day challenge. Google Ads Did you know 98 percent of millennials began their home search online? Task: Set up a Google Display or Google Search Ad with a small daily budget for 30 days. Focus on your geographic area to keep your name and your brand in front of people who are searching for properties. Take the Challenge The Amarki 30-Day Digital Marketing Challenge can be done by ANY agent regardless of experience or technical skill level. If you're looking to save time, sign up for an Amarki account to access your digital tools in one place, use templates for your everyday tasks and schedule campaigns in advance. Good luck! About Amarki: Amarki was built by real estate experts for Brokerages and Agents based on years of industry experience and firsthand feedback. We developed a marketing tool accessible to anyone, no matter the experience or marketing budget. By providing an intuitive tool that works "for" the agent, Amarki is able to remove the complexity of marketing tasks making agents more active. Learn more about Amarki and register for your account by clicking here.
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25 Real Estate Video Marketing Ideas
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What Should My Real Estate Marketing Budget Be?
If you ask ten different agents, "How much do real estate agents spend on marketing?" you will likely get ten different answers -- but the method to calculate that sought-after number might be the same. That's because the general rule of thumb across industries is to base your marketing budget on your total revenue. The U.S. Small Business Administration recommends allocating 7-8% of your revenue to marketing if you do less than $5 million in sales for the year. Although this is a general recommendation that isn't specific to the real estate industry, it's consistent with the way many agents determine their marketing budget. It's common for real estate agents to allocate approximately 10% of their gross commission income to marketing activities. How much real estate agents spend on marketing will differ by each individual or team and must also take their goals into account and how their current transaction activity aligns with those goals. For instance, an agent might decide to pivot their 2021 strategy and double-down on "Just Sold" and "Coming Soon" digital ads to reach more seller leads if listings are flying off the shelves in their market without any digital advertising. The calculation is the easy part: The more difficult part is deciding where to invest each dollar for maximum return. What marketing activities should my budget cover? You could spend all day, every day, carrying out marketing activities. There's always another email to write, lead to follow up on, digital ad to publish, focus group to talk to, and newspaper reporter to pitch. Real estate agents don't have time for every promotional activity under the sun. There are a handful of tried-and-true tactics that should be on every agent's list, however, whether you're a seasoned vet or just starting to dabble in marketing your business. Email Marketing Emails aren't optional, and Gmail isn't an option (or AOL, Yahoo, etc.). Real estate agents are running a business, and that business needs the ability to set up automated workflows that nurture leads and send market updates, e-newsletters, open house schedules, and other valuable, local market content to their sphere. Cloud-based email marketing software isn't very expensive (unless you're managing many thousands of contacts). Likely, you will pay less than $1,000/year for your email service. Before you sign up, compare competitors and their plans. Many offer a free base level that could sustain you for several months as you build a rich email program. Then you may consider upgrading to access additional tools or add more contacts that exceed your current limits. Here are a few established brands to give you a sense of service costs (rates are valid as of April 2021): MailChimp is a go-to option for small businesses across industries. Its pricing plans range from free for a basic plan to $299 per month for a premium subscription (with up to 500 contacts). More than likely, you'll start at the free plan and upgrade to the mid-range $9.99/month or $14.99/month plan when you need to activate more features. ConvertKit is another popular option with monthly pricing, as well as yearly rates that will give you a two-month-free discount. The baseline plans allow for up to 1,000 contacts and include a free tier and two paid tiers ($29/month and $59/month). And though it isn't a full automation system, agents should know that contacts they invite to Homesnap will be automatically signed up to receive a branded newsletter — all free to Homesnap Pro agents, so you don't have to work this extra into your budget. Plan to spend up to 15% of your real estate marketing budget on email marketing activities. Online Presence If leads and prospects can't find you online, do you really exist? To most digital-savvy buyers and sellers, who rely heavily on the Internet, the answer is a resounding "no." Think about it: If you looked up the local Italian restaurant to see its menu and it didn't show up in search results, wouldn't you wonder if it had closed? The same is true for your real estate business. You need a robust online presence to prove that you're an active, successful agent and to build trust with those who are considering working with you. With so many agents in the industry, you don't want to be unfindable online. The two best marketing activities to build your online presence are website maintenance and Google Business Profile management. All real estate agents should have a website that is modern and responsive across devices, has engaging and valuable content for buyers and sellers, and hosts lead capture pages for all your active listings. Make sure your website is optimized for search engines so that it shows up near the top of results when someone Googles your name. Another top tool to improve your online presence is the Google Business Profile. This profile takes up the right column on the Google search results page. It contains your business contact information (including a link to your website), your business's bio, photos, content posts, and, arguably most important, your star rating and online reviews. However, you cannot just set up your profile and leave it be. It's imperative that you keep it updated and active on a weekly basis. This helps improve SEO and the odds that your profile will appear in search results for a wider range of search terms, such as "real estate agents near me." Compare these popular options that will help you boost your online presence (rates are valid as of April 2021): Homesnap Pro+ is a bundle of upgraded benefits designed just for real estate agents, for just $99 for the first year (regular price is $599). A premium version of the free Homesnap Pro account, this membership includes additional features like a Google Business Profile (verification, assembly, and management), a custom responsive real estate website with a unique domain, advanced MLS search capabilities and custom lead pages for every one of your listings. Placester is only a website creation and hosting platform, and therefore doesn't offer Google Business Profile services (we aren't aware of any other marketing platforms that combine the two). There are three plans—$100/month, $190/month or $200/month—that include a responsive website, unlimited pages and posts, lead capture, and IDX listing display tools that may incur an additional fee. Plan to spend up to 15% of your real estate marketing budget on building a robust online presence. Digital Ads There are many benefits to running digital ads on platforms like Google, Facebook, Instagram and Waze. These include: expanding your reach, building brand awareness, generating leads and promoting your listings (active and coming soon), open houses, price cuts and closed sales. Digital ads should be a core part of how much real estate agents spend on marketing. As such, your all-in costs could be as much as 50% of your available budget. This will include actual advertising fees, as well as costs from designers and lead qualification services, if you plan to outsource those functions. Advertising fees can fluctuate month to month, making the cost of this marketing activity a bit less predictable than the other tactics we covered. One way to keep costs flat and consistent is to work with a trusted marketing partner, like Homesnap Pro Ads or Concierge. These ads services will manage everything from design and copy to optimizing the settings and spend throughout each ad's run. Concierge goes a step further and also includes live, direct phone call leads from high-intent leads via Google's Local Services Ads. Plan to spend up to 50% of your real estate marketing budget on digital ads. Final Thoughts You'll notice that our calculations leave 20% of your budget remaining for other activities. This could be spent on things like branded freebies, postcard prospecting, newspaper ads, etc. It can also be reallocated to the tactics we already mentioned if you need a boost in one of those areas in a given month or year. Keep in mind that there is no silver bullet that will generate overnight success, and the same is true for your marketing. The return on investment will be high when you're able to maintain the activities over months and years. Choose your tactics, budget, and third-party partners carefully, and then stick with your plan to see results. To view the original article, visit the Homesnap blog.
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How to Write the Perfect Real Estate Agent Bio
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Top 10 Tips for Attention-Grabbing Listings
In this fast-paced world of online searches, you have mere seconds to grab the attention of a potential buyer or seller, but you don't have to be a professional writer to get the results you want. Start with the following tips for crafting your listings and watch the online visibility you receive expand! 1. Spend Time Crafting Your Headline An attention-grabbing headline is the first introduction to your audience. If they don't like the headline, they won't read further. But great headlines don't fall from the sky. You need to spend time crafting and testing them to determine which ones work best. Start by writing out five to 10 headlines and testing them. Once you discover which headlines get you the highest open rate, you can use them as templates to accommodate other properties you are looking to promote. You can use these headlines repeatedly with just a little tweak depending on the property you are selling. 2. Learn from Headlines That Get Results Learn from what works. Currently, attention-grabbing headlines tend to use a couple of descriptive adjectives to highlight the home or a feature of the property. They also may showcase price and location. They are short, with fewer than 10 words and fewer than 50 characters. And, they may target people's FOMO (Fear Of Missing Out). Here are some examples: Homes for Sale in ___________ Under ___________ Waterfront Homes for Sale in ____________ Lowest Prices for Sale in __________________ Luxury Homes You Don't Want to Miss! Just Came on the Market…Don't Miss Out! Enjoy This Resort Lifestyle with Water Views Lowest Priced One of a Kind Home in __________ Gorgeous Residence Selling Below Bank Valuation Designer Renovated Home in Outstanding Location 2021 Renovated Floor Plan for Working at Home Private Couryard with Landscape Views in ________ Corner Family Home on a Sunny Block Smart, Energy-Efficient Designer Home Demolish, Re-Build or Rent – This Bargain Could Be Yours! Iconic Waterfront Home in High Demand Community Quick tip – Avoid using all uppercase caps on your headlines. Rather, capitalize the first letter of each word. This includes the copy in the description also. Using all caps in your entire description gives the impression that you are screaming and is off-putting to readers. 3. Stand Out from the Crowd Review similar homes for sale being advertised in your MLS. You can also check out what the top real estate agents in your area are doing. The idea is to not be identical or blend in. Put your own individual style to it and stand out. 4. Use Photos That Wow Property photos are an important feature along with the headline and listing copy. The featured first photo is the most important. It is what will draw prospects in to learn more about the home. Consider using a professional photographer to best showcase the home. Homes that have professional photos taken can sell faster, as photographers take the time to capture the entire room along with lighting that amplifies the features of the home. You can have the greatest home to sell. If the property photos are not sized correctly, well-lit, or feature only a part of the home, it can put your seller at a huge disadvantaged. Real estate is a visual art, and now more than ever, people are searching online before ever reaching out to you. 5. Describe the Property with Love Instead of just listing features and amenities, give the property some personality. When possible, ask the seller(s) what they love about the home. This can give you an idea of what to write. Use adjectives to create a feeling and continue with the specifics that make your property stand out. Remember to speak to your target audience as you describe it. 6. And Don't Beat Around the Bush Although you do want to give the property personality, you don't need to write a fiction novel. Get straight to the point in the first few lines. Keep the important information on top. Then go on to describe the amenities (if any), location and benefits of living there. 7. Write a Longer vs. Shorter Description When writing the listing features and description, make it a couple of paragraphs long. Show your audience that you care. Especially in a sellers' market, if you want to get the highest price or above market value for your client, write a detailed description which includes the primary features (the number of bedrooms and bathrooms, inside square footage, lot size, extras such as pool, garden, dog park, beach, etc.), recent renovations, unique characteristics such as the material used to construct the home, energy efficient features, views, nearby amenities and of course location. Write about all the positives of the property. 8. Proofread Your Writing Before pressing the post button, make sure you have proofread every word of the listing. It is so easy to overlook an error, especially when spending so much time looking at your screen. To assist you also, consider using an app on your computer that will automatically suggest grammar changes. There are free ones available. Remember that these are not 100% accurate. Sometimes it's best to take a break and go back to it and review it a few minutes later or print it and read it out loud word-by-word. 9. Share Your Listing on Social Media Platforms, Website and Email Every time you get a listing or sell a property, it is a great time to promote it on at least three platforms. It's an opportunity to not only market the property, but also market yourself. Use those platforms that you feel most comfortable with using. Create a list of all your clients and people in your database with whom you would like to share the information and share it with them. This is another great way to become known in your market area and have people reach out to you to learn more about services you provide. 10. Measure Your Open Rates Currently, do you track the open rates of your listings on the various real estate websites, including your own? If you are also sending out the listings via email and social media, it is important to track which sites are getting you the most results. The idea is not to waste time or money on places that do not get you the best results. Janice Zaltman is a Realtor, LEED AP, marketing coach and writer with more than 20 years of experience in the sales, marketing and media fields. To view the original article, visit the Form Simplicity blog.
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Friday Freebie: 200 Real Estate Flyer Templates
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5 Real Estate Marketing Metrics to Help You Grow Your Business
Not all metrics are created equal. So, while online marketing continues to promote an ultra-competitive environment for real estate agents, it's becoming increasingly important for you to gain every advantage possible from data-driven marketing metrics. Many real estate marketing metrics are too narrowly focused and miss the big picture. I've put together five unique metrics that supplement for this lack of clarity and are designed specifically to help you grow your business. 1. Effort by Lead Source What core metrics are important besides 'number of leads' and 'number of closed leads' for evaluating lead source? 'Effort' is an important, but often overlooked, variable when it comes to evaluating your real estate marketing success. This metric gives you insights into how much time and energy you spend converting each new lead into an opportunity based on the lead source, so that you can allocate your marketing dollars and follow-up efforts more effectively going forward. 2. Time Per Engagement Activity What really sucks up all the time in your day? Time is perhaps the most important resource for any agent—and any time saved can be used to grow your real estate business or enhance your personal life or, ideally, both. Analyze each lead communication/engagement activity you undertake on a daily basis to have greater insight into how your time is spent, and how to spend it more efficiently. 3. Average Time Spent to Gain a Face-to-Face Meeting How many hours do you spend working a lead to gain a face-to-face meeting? Work smarter, not harder. This metric allows you to evaluate your research methods and communication channels from a 'time invested' standpoint so that you can maximize the effectiveness of your lead follow-up and engagement. For example, a phone call may seem more personal, but a quick email or text message may be more effective based on a lead's communication preferences. 4. Percent of 'Active' Database How healthy is your contact database? The important thing isn't how many contacts you have, but how many contacts you have that are responding to your messages. This metric evaluates the overall 'health' of your database by considering the number of contacts who have communicated with you in the last 120 days—relative to the overall size of your database. Interestingly, when you create your list of active leads, consider whether you have the personal bandwidth to manage following up with each of them in a way that maintains a personal relationship that moves quickly or slowly toward transaction as a function of each lead's unique time frame. 5. Days Since Last Touch How long has it been since you've touched each of your contacts, both the active and the inactive, with a message that was personal, valuable and insightful to the contact? The adage 'out of sight, out of mind' definitely applies to real estate contacts. Of course, there's a fine line between being annoying (i.e., generic drip email) and being valuable. Tracking the number of days since you've last contacted each lead helps you narrow down your database to a particular segment that may warrant attention and follow-up. For specifics on how to calculate each of the above metrics, download our free real estate marketing metrics worksheet. To view the original article, visit the Zurple blog.
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Build New Business with Google My Business
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Listings, Listings, Listings: A real estate agent's guide to capturing and marketing listings like a pro
Are you interested in capturing seller leads for your real estate business? This is a highly competitive market and can take a lot of time, money and effort if you aren't utilizing the right tools, or aren't in the right mindset to beat out your competitors. At Elevate, we believe in a comprehensive strategy to capture, secure and market in the seller lead space, because we know there's a LOT that goes into lead generation! Here are eight considerations that every seller agent needs to focus on to capture, nurture and convert more seller leads into cha-ching! 1. Invest in Your Brand If you want to pull in high-end clients, make sure your brand reflects that. If you want to cater to veterans, make sure your brand reflects that. Whomever you want to cater to, make sure your brand reflects that. Logos, color schemes, fonts, taglines and slogans—they matter. Positioning yourself against your key competitors takes thought. You get what you pay for. Invest to get the story right. It makes all of the other pieces of the story a lot easier. 2. A Website to Impress Nothing will turn off an online lead faster than a crappy website. Stop relying on big portals or your brokerage's freebies unless the look and feel truly represents your brand. Remember, you aren't just representing yourself, you are representing your seller, and they want their listing to look and feel its best. Special Offer: FREE Website ReviewSpend 15 minutes with an Elevate Success Coach to take a look at how your website and social channels are performing, what's working, and what can be improved.> Schedule your audit 3. Don't Forget Lead Generation Forms OMG. How many websites miss the entire "I'm trying to capture leads" idea?! Don't be one of those! The entire objective of your website is to showcase your brand, search for properties of interest and make it SUPER EASY for people to raise their hand to connect with you. Help them! 4. Invest in PPC (Pay-Per-Click) Gone are the days where you can think you can't afford PPC or don't need it. Buck up and invest. Price points vary based on your market area and the number of leads you want to capture. Work with a reputable company and follow the processes they've put into place to nurture and convert. Honestly, there is no such thing as a bad lead—there's just bad processes and workflows. Special Offer: Check Availability of SELLER Leads in Your MarketSeller leads are in high demand, but Elevate is here to help. Connect with a Coach today to secure your exclusive leads today.> Check availability 5. Get Social You do NOT have to be the king or queen of Twitter, but you do need to have a social presence. Here's the facts: your prospects are most likely on social, and even if they aren't, they are expecting YOU to be because that's how you are going to help market their listings. If it's not your wheelhouse, then hire someone to help you. It's not an option, it's a necessity. Special Offer: FREE Social Media ReviewSpend 15 minutes with an Elevate Success Coach to take a look at how your website and social channels are performing, what's working, and what can be improved.> Schedule your audit 6. Be a Resource Use your marketing channels to offer service and value to your audience. Think along the lines of a home valuation page on your website, Instagram story polls asking, Do you want to move this year?, social and blog posts, etc. Point them to your website or lead capture form to get their info. Give, give, give as much helpful information as you can. It'll come back to you ten-fold. 7. Stand Out with Print (Yes, We Said Print) The world went digital—and now we're overwhelmed with digital. Want to stand out? Target your markets with gorgeous postcards, door hangers and luscious property flyers. It shows that you INVEST in your clients. And yes, we did use the word luscious above. Special Offer: Get 20% off your first print order with AgentMarketing.com. Just mention this article when you are ordering business cards, signs, sign riders, postcards, notecards and more. 8. Use a Quality CRM If you're doing it right, you're going to have a stacked sales funnel. Collect, store, and track leads' progress through a CRM that makes sure that you can automate a myriad of tasks, processes, workflows and follow-up reminders. Don't allow your hard-earned leads to fall through the cracks. Get your strategy in order! Special Offer: Take a tour of Elevate CRMExplore all of the marketing products available for you bundled into ONE singular, easy-to-use solution: IDX website, blogs (with content), social media marketing, email and text campaigns, lead generation, an advanced CRM, and more.> Schedule a tour
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5 Lead Magnets for Your Facebook
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Social Media Marketing 101 Guide (Free Download)
You know you NEED to be posting on social media, but knowing WHAT, WHERE and WHEN to post can be challenging for busy real estate professionals. That's why Elevate created this all-inclusive guide to creating great social media content. It even includes a four-month content marketing calendar that you can use as a guideline to get started. [ DOWNLOAD GUIDE ] Your FREE Social Media Marketing 101 Guide includes: Social Media Statistics Tips from Elevate's Success Coaches Best Days and Times of the Week to Post What Good Content Looks Like Quick Social Media Best Practices Four-Month Content Calendar And more!
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You've Got Mail: Inside the Dos and Don'ts of Email Marketing
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5 Tips [and a Freebie] to Up Your Social Media Marketing
We all know that social media is a necessary part of a comprehensive marketing strategy, but with its ever-evolving algorithms and "cancel culture" mentality, if you make a misstep, keeping up can prove challenging and overwhelming to many real estate professionals. When it comes to social media marketing, we believe in QUALITY over QUANTITY. Read on for our easy-to-implement marketing tips that even the busiest real estate professional can put into play! 1. Take the "Mixed Bag" Approach to Creating Content Creating good social content can be time consuming, but it doesn't have to be if you take a "mixed bag" approach. Some of the highest engagement content is nothing more than capturing a moment in your life and sharing it, or taking a shot of the hottest new coffee shop in your neighborhood and giving a shout-out regarding the most delicious latte that's walking distance from that hot new listing you just landed. Other types of content require more thought and effort, like a video interview with your favorite mortgage lender, writing a detailed blog post about a residential community, or editing a video tour of your latest listing. 2. Focus on Quality Over Quantity Posting for the sake of posting isn't necessary. Although we DO recommend that you create some sort of consistent posting schedule in order to train your followers (and yourself) to look for and engage with your content, you want to ask yourself two important questions for creating awesome content: Does my content provide VALUE to my audience (information, interest, local, relatable)? Does my content ENGAGE my audience (shares, clicks, comments, likes, etc.)? Always keep in mind the reason that you create content in the first place is to provide value to your audience, initiate conversations, and ultimately build and nurture your sphere to lead to business (and personal) opportunities in your life. 3. Focus on the Platforms that Support Your Audience (and Opportunities) There are a lot of great social media channels, but some are more popular than others with certain segments of your audience—and some are going to feel more natural and intuitive for you as well! The average American spends three hours per day on social networks and online messaging and the numbers are impressive: 90% of Millennials, 78% of Gen-X and 48% of Baby Boomers all are active social consumers, and the numbers have continued to grow over the past year of "COVID living." Millennial audiences are going to prefer highly visual, short form channels like Instagram, YouTube and TikTok, while Gen Xers and Boomers are more open to platforms such as Facebook, email marketing and long-form blog content. 4. Different Channels = Different Content Be sure that you adjust your content to fit the channel, even if it's the same content being repurposed. For example, you've got a hot new listing to showcase, Instagram and Facebook are where you are going to be very visual with big, gorgeous graphics and expanded description. YouTube is going to promote that listing with a gorgeous walk-through video, and your blog is going to be all of the above, along with an SEO-friendly long-form description of the listing and the surrounding community. 5. Be Yourself One of the things that's made social media so popular is that it's a way for people to easily tap into other's day-to-day without the "invasiveness" of a telephone call or text. In its best sense, social media gives us the opportunity to cheer on each other's successes, explore lives and stories that interest us, and support people and initiatives that we care about. The most important thing to do is be yourself. Being authentically you is what makes following your story online interesting to your audience. All the rest will fall into place! Schedule Your FREE Social Media Review Spend 15-minute with an Elevate Success Coach to take a look at your current social media marketing strategy and receive tips, tricks and insight into what you are doing well and what you can improve. We'll review your current website, blog and social channels—no strings attached! [ SCHEDULE SOCIAL MEDIA REVIEW ]
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Questions About Google's Local Services Ads? We Have Answers
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Friday Freebie: Empty Nester Flyer
Their kids are grown and their house seems just a little too big and empty. That's right, we're talking about empty nesters. These older adults can be a lucrative target--not only can you sell their existing home, but you can help them buy a new, downsized home, too. That's two commissions from helping one client. Not bad, right? To help you reach this demographic, in this week's Friday Freebie we're highlighting a free flyer you can use to market to empty nesters. Read on to find out how to claim your free copy! Free 'Empty Nest Syndrome' flyer, courtesy of ProspectsPLUS! For empty nesters, letting go of a cherished family home can be bittersweet. This flyer aims to soften the blow while gently warming up empty nesters to the idea of selling. It also suggests ways to avoid common pitfalls, like overpricing a home based on emotion and sentimentality. You can share this report in person, via direct mail, email, and add it to your website as a download in return for an email address. And thanks to ProspectsPLUS!, RE Technology readers can download the Empty Nest Syndrome flyer PDF now for FREE and keep it on hand to pursue this demographic year-round. Here's how to claim your free flyer: Create your free ProspectsPLUS! account or log in to your existing account Visit the Templates page Scroll down to the Empty Nest Syndrome report and select it (Tip: use CTRL+F on Windows or Command+F on Mac to search for it faster) Click Click here to edit your template Edit the template as needed (don't forget to add your headshot and contact info!) and click Next when finished Choose the Download Only shipping option from the dropdown menu on the right when you order your report Click Add to Cart and then select Checkout on the next page Add promo code EMPTYNESTFREE to download for free Select Place Your Order to finish, and a link will be emailed for you to download your report! That's it! Now you can target empty nesters and win the opportunity to help them both sell AND buy a home.
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The Golden Rule for Your Real Estate Social Media Strategy
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Building Your Brand in 2021
If the only things we needed to successfully build an amazing brand were a scandalous tape and maybe some super-hyped lip gloss, we could all position ourselves as some version of the Kardashians. Right? They were once considered famous for simply being famous. But over time, they built their last name into a powerhouse of marketing, product endorsement, and amazing wealth creation. What's great is that building your own brand in the real estate business in 2021 is easier than ever! Know Your Audience The first thing you'll want to identify, much like you would in a real estate postcard campaign, is your audience. Who will benefit from your products and services? To whom do you need to aim your marketing, with whom do you need to associate, what do you need to glamorize or highlight about you, your business, and what benefits will you bring to the client? Do you deal in upscale properties? Do you specialize in commercial developments, or REITs, or multi-family, rentals, corporate housing, etc.? Your brand should focus on where you want to serve, and the clients with whom you want to work. An Identifiable Identity Your brand is your company's identity, and vice versa. It is critical you establish that interconnection from the beginning. There are superficial components of your brand that need great attention: Develop an Outstanding Logo - You want a clean, easy to remember and unique logo. People remember images on a level that far exceeds their ability to remember words. Design an Impactful Website - If you have the skill, you can create your own. If not, you want to leave this up to the professionals. The pictures, text, links, everything—they must all tie your great product back to your company in a way that makes sense and that promotes what you can do for anyone interested in you. Target the RIGHT Market - Gone are the days of trying to get your brand in front of as many people as possible. Building targeted mailing lists based on demographics and geographics allows you to market to prospects in your area for less. You can even send Just Sold postcards from your phone! "Companies who create strong brands know that their brand needs to live everywhere." - Allie Decker The FGT of Building Your Brand Where the logo and website are largely passive (in terms of interaction), you need to actively participate in how your brand is seen and experienced by your clients, prospects, and leads—all at the same time! Foster GREAT Connections - You exist, but for the sake of helping your clients achieve their goals. Make it personal. Establish amazing connectivity through direct communication, strong networking (ever passed a lead to a peer because you KNEW they were better-suited to handle the prospect's needs?), and a genuine commitment to service and exceeding expectations! Go Digital! (the right way) - You aren't going to drive traffic to your website by just having a website. A comprehensive, managed, educational, and interesting social media presence can pay dividends. But it cannot be an afterthought. Bring that brand identify full-circle with great content, thought leadership pieces, high-quality pictures, and links back to your website (or landing pages). Twitter, Instagram, Snapchat, and Facebook are the most popular today. Keep your ear to the ground for the next big thing and get on that platform as soon as you can! Test, Test, Test - I don't know if that sounds easy or difficult to you, but the bottom line is that you need to always have a decent idea of where you stand, and how your brand is being received, consumed and considered. Simple (and perhaps free) brand tracking programs can help uncover gaps or show what's working to make your brand shine! There are some ancillary things you can consider to give your brand more exposure, of course. Adding your logo to clothing (like golf shirts and jackets), being a partial sponsor of charitable events (like 10Ks for cancer research), and even creating 'New Client' baskets filled with goodies people will actually want, are good ideas. Just be sure when you're building your brand that you do it in a financially—and in a socially responsible—manner. Research: blog.hubspot.com/marketing/branding fool.com/the-blueprint/how-to-build-a-brand/ saasgenius.com/blog/7-tips-build-your-brand-2021 digitalmediathoughts.com/90099-the-3-secrets-of-building-a-brand-in-2021/
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Prepare Your Business for a Post-Covid Market with These Tips
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Friday Freebie: Absentee Owner Prospect List
Ready to shift your real estate marketing strategy to a potentially lucrative niche? Thanks to the pandemic and record low inventory, one group of homeowners is particularly ripe as a source of listing leads -- the absentee owner. In this week's Friday Freebie, we'll show you how to get a FREE mailing list of absentee owner prospects and let you know just why they're a perfect target for your current marketing efforts. Get a Free Absentee Owner Prospect List, courtesy of ProspectsPLUS! Thanks to the COVID-19 pandemic—and its resulting record unemployment levels—evictions of tenants who cannot pay rent have been temporarily halted. This leaves many landlords in a precarious financial situation due to the inability to collect rent from many of their tenants. However, housing inventory is at record lows while home prices are at record highs, which means that many landlords stand to make a significant return on their property investment should they sell right now. Your mission? Be the agent that they reach out to when that time comes. When it comes to being top-of-mind with potential sellers, nothing beats being proactive. Start putting your name in front of these property owners now, and you can be the agent that moves them off the fence and helps them sell their property. To get started, first you need a list of absentee owners to target. ProspectsPLUS! to the rescue! They're offering RE Technology readers a FREE absentee owner prospect list (with promo code FREELIST at checkout) that you use to start marketing to this lucrative group of leads. Ready to get started? Get your FREE Absentee Owner Prospect List with promo code FREELIST.
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Friday Freebie: 2021 Real Estate Marketing Planner
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Friday Freebie: Get $25 in Marketing Materials from ProspectsPLUS!
Roses are red, violets are blue, nothing's sweeter than a gift from you to… well, you. That's right, we're advocating spoiling yourself this Valentine's Day -- professionally speaking. In this week's Friday Freebie, find out how to claim a gift card worth $25 in FREE marketing that you can instantly use to purchase professionally created marketing materials. Did we attract your attention? Read on to learn more. Free $25 Gift Card, courtesy of ProspectsPLUS! ProspectsPLUS! is offering RE Technology readers a free $25 gift card simply for registering a new account on their site. Seriously, it's that easy. Just: Create an account (valid for new accounts only) Get a $25 gift certificate via email So what kind of things can you spoil yourself with once you receive your gift card? Well, ProspectsPLUS! is a "web-to-print platform" that lets real estate professionals create, ship, and track print marketing materials. Here's a sampling of what they offer: Postcards Flyers Door hangers Specialized marketing kits for FSBOs, expired listings, and more Downloadable reports Brochures Newsletters Business cards And more! This is the first of several Friday Freebies from ProspectsPLUS! that we'll be featuring over the next two months. So register now for an account, claim your $25 gift certificate, and stay tuned for a wealth of free goodies coming your way soon!
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Real Estate Content Marketing: 5 Easy Tips to Follow
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6 Key Steps to Jumpstart 2021
Wow, it's 2021. Sometimes it may feel like we are in a science fiction movie with all the stress and impact from 2020 and the first two weeks of the year. Nevertheless, every day and every year we can begin anew and recreate the business and life that we have envisioned for ourselves, our family, community and our world. Today, there is a lot of competition for your real estate business; that's why staying relevant and top-of-mind when someone needs your services is the place to start. Here are six tasks that produce high ROIs (Return on Investment).
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Guide to YouTube Ads for Real Estate Agents
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Your 2021 Real Estate Marketing Plan
A new year and fresh start are upon us. It's time to finalize your 2021 real estate marketing plan so you can start putting it into action. Use our checklist to make sure you include all the latest tactics that will differentiate your brand and generate leads to fill your pipeline.
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Direct Message Marketing on Social Media Is Wrong
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9 Tips to Market Your Real Estate Listing for Telework
The pandemic has completely remade the way we work. Millions across the nation have begun teleworking on a full or part-time basis. Even with an effective vaccine and wide distribution, high levels of remote work are likely to be with us for years to come. The change has fundamentally shifted the way we view the home. No longer is it a domain for family and friends alone. For teleworkers, the home also is an office, conference space, media center, and communications hub. As a real estate agent, you need to be able to see the potential in a home and convey this vision to your clients. In this post, we will show you how to evaluate a listing for telework and market it appropriately.
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6 Ways to Get More Seller Leads
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Friday Freebie: Exceed Your 2021 Goals with this CRM and All-in-One Marketing Platform
A goal without a plan is just a wish. If one of those goals is closing more deals in 2021, it pays to have a detailed marketing plan that covers everything from your website, social media, email campaigns, market reports, and beyond. That may sound like a lot for a single agent to handle. That's why in this week's Friday Freebie--the last of the year!--we're introducing you to a tool that can streamline your real estate marketing efforts and put you on track to meet your 2021 commission goals. Free 30-day trial of DeltaNET™ 6, no credit card required Earlier this year, something exciting happened: real estate agents finally gained access to a high-level CRM that was previously only available to brokerages. We're talking about DeltaNET 6 from Delta Media Group. RE Technology readers can now try this robust marketing and client management platform free for 30 days—no contract, no setup fees or credit card required (a true holiday miracle). Here's what this "all-in-one" platform offers: Dozens of customizable, mobile-responsive website themes Email marketing campaigns and action plans are ready to send to your clients My Customer for Life e-newsletters Integrated blogging and testimonials Automated reporting tools like Market Watch, My Homefinder, and Seller Reports Customizable and automated ecards, print flyers, postcards, and brochures Social Connector for automated Facebook and LinkedIn posting Ad Wizard Platform (Facebook and Instagram advertising) Start 2021 off on the right foot and sign up for your free trial today!
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Put the Power of Text Message Marketing to Work for You
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How to Create a Custom Short URL for Your Real Estate Website and Brand
Some real estate companies use short URLs on Twitter and other social media. Have you noticed them? Realtor.com uses rltor.cm. Zillow uses zlw.re. Inman uses inmn.io. Short URLs can be a fun, creative way to further integrate your real estate brand into your content. And they are not that complicated to set up. In this article, we will show you how to create a custom short URL for your real estate website and brand.
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6 Reasons Your Digital Ads Aren't Generating Real Estate Leads
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11 Holiday Marketing Ideas for Real Estate Agents
As Thanksgiving and the holiday season approaches, this is a wonderful time to show your clients, friends, co-workers and affiliate vendors that you are thinking of them. It has been a year of ups and downs and sideways. Our mindset, focused on the positive, can help keep us afloat. A positive attitude will also help you spread cheer towards others despite the challenges they may be facing this holiday season.
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The Top 10 Ways to Drive New Traffic to Your Real Estate Website
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The 4 Cs of Real Estate Marketing
How do you cut through the noise, skip the gimmicks, and create an agent marketing strategy that actually works? Doing business without advertising is like winking at a girl in the dark.You know what you are doing but nobody else does. – Steuart Henderson Britt One of the things they don't tell you when you get your real estate license is that your job is as much about doing the thing as it is about telling other people about it. Marketing is one of the most important facets of your business. Without marketing, you can be the absolute best there is, but it will be difficult for people to find you. The trouble is that we are often taught that marketing is simply promoting ourselves. However, really good marketing – the stuff that works, gains followers and raving fans, and creates conversations – is almost always about the customer, rather than about us. Some of the biggest brands in the world are creating cult-like followings because they are marketing in an authentic, engaging, humorous, and often controversial voice. But most importantly, they are talking with their customers about their customers. These days, the places we can market ourselves are endless. There are social channels, paid ads, video messaging, and influencers. Our customers are seeing more ads and consuming more information than ever before. Having a strategy to cut through the noise and deliver real value is critical. If the idea of an 'agent marketing strategy' is scary, don't worry. It's pretty simple if you consider the four Cs. Customer The most important element of any great marketing strategy is the audience. Who are they? What do they struggle with? What don't they know? What do they need most? How do they define value? If you can answer these questions, you are off to a good start. The audience needs to feel that you are helping them, educating them and, most importantly, having a conversation with them. A simple way to audit your marketing to ensure that the customer is the focus is to look at how often you use the word "I." If the majority of your statements begin with I, look at ways you can rephrase them to begin with You. This small change can make a big difference in the tone and focus of your marketing. Content A pretty significant component of agent marketing is determining what to say and where to say it. Once you have clarified who your audience is and the problems they need help solving, the next step is to create a content plan. The most common marketing frustration is the moment when you know you need to communicate, but you are left thinking, 'But what do I say?' Having a content plan will help remove some of that frustration. First – start with some painstorming. Brainstorm a list of all the pain points your customers experience during the process of buying or selling a home. Each of these pain points becomes an opportunity to educate, solve a problem, or offer value. Next – create a list of all the ways you communicate with your database and customers. Include email newsletters, social media, print marketing, etc. Then, identify ways you can use those tools and touchpoints to help solve their pain points. Which advice works best as a video, a blog post, a social post, or a letter? Now you have a content plan. You have started to determine what you need to say, and where to say it. The next time you feel stuck for ideas, refer back to your painstorming lists. Curate Curation is a great way to turn noise into meaning. Curating (or gathering) a reserve of content simply means to collect articles, links, videos, graphs, and stats and save them for when you need them. Using a tool like Google Docs, Evernote, or even a desktop folder helps you have content ready to share or reference easily. The best thing about an agent marketing strategy is that you don't have to create all the content yourself! Whenever you see a great article or piece of content, tuck that in your reserve for when you need some fresh material. Consistency Perhaps the most underrated of the four Cs, consistency is the secret sauce that makes the entire strategy work. It's not enough to simply post, email, or mail something on a consistent basis – you should also make sure you are being consistent with your values, voice, and messaging. Your marketing should reflect not only what your customer wants and needs, but also what you believe and what you want to be known for. It's not enough to define your values; you must also deliver service, education, and information in line with your values. Even if you have the best content in the world, if it's not authentically consistent, it will simply add more noise. The truth is, you work hard. Real estate requires you to wear many hats and put out a lot of fires. Make sure that the marketing you are producing tells the story of your audience, and the value you bring to the table. Follow the four Cs and you will rise above the noise and provide lasting value. To view the original article, visit the iGuide blog.
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Use Storytelling to Build Your Real Estate Brand Online
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Holiday Marketing Ideas to End Your Year Strong
Coming up with engaging holiday content doesn't have to be hard. Check out these topics and format ideas to come up with a holiday marketing campaign to keep your social media and email contacts engaged and drum up some end-of-year buyers and sellers!
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Real Estate Video Marketing Made Easy
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5 Tips to Creating Calls-to-Action that Work!
How many e-mails do you receive daily that promise you high quality leads to generate business? Now ask around... how many people actually see a cost/benefit to these services? Now more than ever is the time to stand out above the crowd to give your audience the answers they are looking for when searching on the internet. The benefit is that now YOU can provide the Information that will generate leads rather than lay out huge sums of money that may not work for you. And it all starts with powerful calls-to-action that will work for you and your individual market.
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Standout Marketing for October: HalloGreen
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Which Marketing Channel Is Right for Your Goals?
There are a lot of options when it comes to digital marketing. And which channel you should use depends upon your goals. Are you looking for immediate lead generation or to fill your pipeline for future months? To promote your business or drive more attendance to your open house? Here's a quick rundown of the four most popular advertising channels available to agents, as well as best practices for using each.
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Are You Marketing New Construction Homes Correctly?
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5 Branding Secrets Every Real Estate Pro Should Know
Big companies have massive budgets to fuel their brands. Why would major corporations be spending money on branding--doesn't everyone already know who they are? They advertise because they know that effective branding is the key to their success. In a 2019 study from Interbrand, Apple, Google and Amazon were named the three best global brands. These three companies alone spend more than $8 BILLION each year to make sure each of us will consider their products when we're on the hunt for an answer, a new laptop, or literally anything you could ever want to buy, from a Nintendo Switch to tonight's dinner. The truth is, you probably encounter these brands every single day. Sometimes it happens without even recognizing it. Amazon knows they need to be the first thing you think about when you're ready to make a purchase. Google has dominated online search so completely that "googling" something has a permanent spot in the lexicon. And Apple? They've turned their brand into a status symbol, something consumers crave. Sure, with a massive budget at their fingertips, big brands have access to data and sophisticated advertising techniques that may seem out of reach to the average real estate agent. However, as we'll discover in this post, anyone can achieve similar results on a localized scale in a very affordable way. Want to run with the big dogs when it comes to your branding? Well you're in luck! Here we reveal the five key secrets to successful brand advertising.
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Elevate's 'Monday Morning Mentor' offers marketing tips in small doses
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Effective Real Estate Marketing in the COVID Era
COVID getting you down? This blog post gives you real estate marketing ideas to keep your sales numbers up and make this unique time work for you. P.S. Make sure to read 'til the end as there is a free giveaway! Use your smartphone to take amazing photos Sure, nothing might ever truly beat a professional real estate photographer, but when time, budget, and restrictions are holding you back, there are options. You can get creative and try some DIY tricks that will deliver high quality imagery that sells. Get your tenants, your staff, or even yourself involved, as there's no experience necessary to achieve great photos, just some know-how. Use this handy Pre-Photography Checklist to make sure the home is as ready as possible for the shoot, and so that less item removal and photo editing is necessary. You can then take photos with a smartphone using a HDR bracketing app to get shots that closely match DSLR. Follow these step-by-step instructions. Use HDR image enhancement editing to finalise shots that sell a home. Trial new furnishings Filling your home with stylish furniture first catches attention and then allows buyers to visualise themselves in a home. Virtual Staging is a fraction of the cost of physical staging and will sell your property 75% faster than if left empty or with unappealing furniture. If you've got a fixer-upper, you can also show the potential of a property with Virtual Renovation. The ethics of managing buyers' expectations are not forgotten. There is the capability to watermark Virtual Staging and Virtual Renovation images naming the edits undertaken, whilst showing off options, giving your property a virtual makeover. Refresh your advertising with a new angle If your home has been on the market for a while, refresh your listing. Add some new photos. If you can't get to the property, or don't want to pay your photographer for new snaps, the owner or tenants can take photos as detailed above. Even rotating the photo order can help. Try a different hero shot, as that first showcase image might need a tweak. Put a different exterior image through a Day to Dusk twilight conversion edit and test what generates interest. Try virtual staging for free BoxBrownie.com is currently offering a free virtual staging edit (valued at $32) to every RE Technology member (new accounts only). This offer expires on September 30. Click here to claim your free virtual staging edit.
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SEO for Real Estate 101: Link Building
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4 Essentials of Branding For Real Estate Agents
We know that the thought of posting, and posting regularly, on social media can give make even the savviest agents start to sweat. Not everyone grew up on the internet or speaks fluent hashtag. Getting into the habit of posting and creating online profiles complete with a lot of awesome content is a lot of hard work. So we thought that we'd help you out. But before we jump in, we thought we'd start with some tips on branding. Social media activity is pretty useless unless it's targeted and branded. Here's why you should brand, and the four essential components of branding for real estate agents.
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A Step-by-Step Guide to Branding Your Business
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Social Media Marketing 101 Guide [FREE Download]
It's no secret: human beings crave connection and collaboration, and these "COVID times" are creating a distinct void when it comes to personal interaction and a sense of community. More than ever, people are turning to social media to help fill that void. Digital social interaction allows friends, family and business colleagues to stay entertained, connected and informed. Netflix is reporting record streams. Facebook is reporting record engagement times and logins, and more and more business is being won in the "virtual" world than the "real" one at this moment. As a real estate professional, it's critical for you to consistently interact with a large number of people, but if you are one of the many that struggles with how exactly to use social media for your business, you might be feeling more overwhelmed than ever before. No worries. No worries. We're here to help! The marketing professionals at Elevate have created an all-inclusive guide to all things "social media," including a four-month content marketing calendar to help you give your online marketing the kickstart it needs! Ever wonder what are the best days of the week and times of day to post on different social media channels? This guide tells you! Looking for ideas about the different types of content that your online audience wants to view? This guide tells you! Tips from pros in the industry? Yep. How many times a week you should post on a social channel? We cover that, too. And, at the end of your guide, you'll receive some special offers for additional marketing assistance, including a FREE review of your current social media with an Elevate Success Coach, where to register to receive FREE daily marketing tips direct to your inbox, and how brokers can request a FREE gap analysis to look at what's missing in their marketing and technology offering. ------------------------------------------- CLICK HERE to download your FREE Social Media Marketing 101 Guide. ------------------------------------------- Why is social media so important for your real estate business? Four out of 5 U.S. homebuyers use an online resource at some point in their search. (Zillow) 90% of Millennials, 78% of Gen-X, and 48% of Baby Boomers are active on social media (NAR) 65% of homebuyers say they are influenced by friends' home buying posts on Facebook or Instagram (Inman) 73% of homebuyers say they're more likely to list with an agent offering to do listing videos (NAR) Facebook. The cure for the COVID blues? Over 70% of Facebook users login a minimum of six to ten times per day, and those numbers have only climbed during the past several months. Don't think of Facebook as something that's only designed for arguing politics, looking at cute sloth videos, and connecting with old friends from high school. Business professionals are networking, sharing and collaborating more than ever before using a channel that already draws such a large audience every day. So how often should YOU be posting on Facebook alone? Our guide recommends a minimum of two to three posts per week, and provides ideas for the types of content you should be sharing. YouTube. A billion users and counting! It's time to stop being intimidated by creating video! Online audiences are more likely to engage with a video than most any other form of content, and YouTube is the "King Daddy" of them all. YouTube offers you the opportunity to present virtual listing tours, showcase client testimonials, demonstrate your expertise with educational Vlogs (video blogs), and more. Looking for ideas on the types of content you can create for YouTube? Download our guide! Instagram. Perfect for real estate. Instagram is all about keeping it short, sweet and very visual. On this platform, photos and videos rule—with text taking a backseat. Great content ideas for real estate are showcasing your day-to-day activities around communities you represent, virtual house tours, happy clients, and featuring local businesses, people and feel-good stories. Want more great social media tips, tricks and strategies? Of course you do! That's why you should download your FREE Social Media Marketing 101 Guide. You'll receive 17 pages of awesome content to help you and your real estate business. All you need to do is stop binging on Netflix long enough to read it!
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What Is Reputation Management and Why Does It Matter?
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Close More Deals with These Email Marketing Tips
If you're completely new to email marketing, you will probably want to start by sending a monthly email newsletter to your contact list. It's a great way to build your brand, engage with your contacts and establish credibility. Once you have that up and running, the next email marketing strategy to consider is called "drip email." A drip email campaign is a series of marketing emails triggered automatically to leads and clients.
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Waze Is the Hottest Trend in Real Estate Marketing. Here's Why
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How to Use RPR and Canva to Make Shareable Market Charts for Social Media
There's much more to RPR than working with buyers, nailing listing presentations, and creating an investment analysis. In fact, REALTORS who want to up their game when it comes to social media marketing can quickly adapt RPR data and charts into a campaign that will draw attention from your network. There's a lot of eyeballs in social media, and it's easier than ever to grab them! It all starts with using RPR to share market trends about your marketplace on Facebook or Instagram. Here, we offer a few examples showing how RPR reports can be leveraged to create a social media campaign that will attract prospects. Below are examples of using RPR reports and Canva to create attention-getting, data-packed graphic posts. At the end of this article, you'll know how to do this yourself!
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12 Tips for Marketing to Buyer's Agents
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When Should You Use Instagram for Your Real Estate Marketing?
Note: The COVID-19 pandemic has made marketing on Instagram cheaper than ever. If you're considering advertising on the social media platform, now is an opportune time. More than one billion people use Instagram every month. However, the appeal of the network isn't so much its outsized user base, as impressive as it is, but rather how well the platform lends itself to marketing, and in particular, real estate marketing. Consider:
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How to Use Virtual Selling on Social Media to Get Clients to Chase You (Instead of You Chasing Them)
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Now Is the Time to Solidify Your Online Presence and Reputation
Ordinarily around this time of year, we'd be publishing content to help agents prepare for the start of busy season. But with COVID-19 still a day-to-day worry for all of us, the peak home-buying period has been suspended indefinitely. And like you, we've had to change our plans. So, we asked ourselves: If agents are not as busy as they normally would be, what could they be doing with their time now to prime themselves for success in the future? After all, the house marketing will eventually return to normal, and there's even a strong possibility that the coming months will see more volume than usual, as those consumers who've suspended their plans look to make up for lost time.
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How to Conquer Instagram for Virtual Selling for Real Estate
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Jump into Digital Marketing Right Now to Fill that Buyer Funnel
As agents prepare to safely get back to business, BOOST from Property Panorama may be the best option to maximize efficiency, quality, conversion, and price When you think of Property Panorama, you think of virtual tours. This company has created more virtual tours for real estate properties than any other company for more than a decade. Their secret sauce is the relationship with multiple listing services, whereby every new or updated listing is automatically (or automagically) converted into a virtual tour and emailed to the agent. Agents pay small fees if they want fancier tours, but otherwise there is no fee to the agent.
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Tapping into the Ultimate Marketing Tool: Your MLS System
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Create Intentional Marketing that Shows Your Love and Support of Your Clients
We have all been touched by a story or event during COVID-19 that has warmed our hearts. We have heard about the agent that left an Easter egg hunt on the lawns of several of her clients. Or the REALTOR that sent a handwritten note and a beautiful candle to each of her clients to let them know she was thinking of them. Molly McKinley, CEO of Intentionaliteas and VP of Brand Strategy for RateMyAgent, took us through some phenomenal "conscious capitalism" ideas about how to become more human and share the great works you have done for your clients in warm and effective ways through the mail and online. She taught us about an interesting concept dubbed "digital word-of-mouth marketing." Here are three key takeaways: 1. Let your clients know that you really care about them. No human being wants to be thought as a "lead." Pay it forward. Do kind things for them in unexpected ways and at unexpected times, and you will reap great rewards—and probably like your job as a REALTOR® much better, too. 2. Just because you have a strong, local, referral-based business doesn't mean you can't create a strong digital marketing presence. You can use the words of satisfied clients to tell your story online so you don't have to bow down to the "me, me, me" advertising that so many agents do. 3. There is now a simple and inexpensive way to collect all of your reviews from online portals, referral systems, websites and even emails or handwritten notes and put them all in one place so you can share them online, in listing presentations, and via reports. Check out RateMyAgent.com to learn more. Watch the recording here: Don't Miss These Upcoming Coffee Chats! Friday, May 8 Your MLS System: The Ultimate Prospecting and Lead Generation Machine with Brian Tepfer, Executive VP and CTO, Rapattoni Monday, May 11 Learn How to Win New Listings During Covid-19 by Delivering a List of Qualified Buyers with Charles Williams, CEO/Founder of Buyside Tuesday, May 12 Look No Further than Your Local MLS to Generate a Ton of Business FREE! with Amy Gorce, Principal Business Development of CoreLogic Wednesday, May 13 Learn How to Become a Social Media Expert Without Doing All the Work! with Michael Glazer and Michael Tomasetti of BackatYou Media If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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Leigh Brown's Tips to Rebranding Yourself During Challenging Times
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What's the ONE Digital Marketing Strategy You Should Try in These Uncertain Times?
Are you "turtling" or coiling your spring for the post-COVID era? Jed Carlson, CEO of Adwerx, posed that important question to our audience during a recent Coffee Chat. In other words, are you closing up shop and running scared or you taking this small break in the action to build stronger relationships and grab market share from your competitors? If you haven't gotten busy, then it's time that you did. For those of you that don't know Jed Carlson, he is one of our industry's leading experts on digital marketing. Beyond the services his company offers, Jed has his finger on the pulse of where digital marketing is going. Listen to his advice! He will not steer you wrong! Key takeaways: 1. Digital advertising costs are down 40-60% right now If you're going to try digital marketing, now is the time. If you're already into digital marketing, now is the time to double down. 2. Focus digital advertising on the people you already have relationships with Facebook and Adwerx both offer a way for you to target advertising messages ONLY to those that you already know. That means no wasted advertising on those that you have not already connected with in some way. 3. Continue to build your sphere of those you know automatically There are simple and inexpensive ways to continue to build your sphere automatically by attracting new prospects via Live Open Houses, email blasts or even direct outreach. Take this time to learn how to turn on valuable automated tools like this. Watch the recording on this valuable session with Jed Carlson here: BONUS Offer: Receive 30% off one quarter of Adwerx's Sphere of Influence product. Campaign must be purchased via a one-on-one marketing consultation. Call 888-746-5678 to book a consultation and mention you received this offer from RE Technology's Coffee Chat. Offer does not apply to annual campaigns. NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program. Don't Miss These Upcoming Coffee Chats! Wednesday, April 29 Why BPP with Homesnap is More Valuable than Ever with Gayle Weiswasser, SVP of Communications and Business Development, Homesnap with Colleen Doyle of the National Association of REALTORS® Thursday, April 30 Expand the Depth of Relationships in Your Local Market Using Public Records Software Included in Your MLS Dues with Kari Autry of CRS Data Friday, May 1 Learn How to Put the Building Blocks in Place to Nurture Lifetime, Profitable Client Relationships with Jaime Quenzer, VP of Marketing at CINC, and Eddie Rodgriguez, Director of Product Management at CINC If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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Analysis: Agents Should Double Down on Facebook and Instagram Ads as Advertising Costs Drop
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Real Estate Marketing Health Check (Episode 1)
Ever wondered how you can improve your online marketing through your images? Sometimes it's hard to know exactly where our marketing ranks when we are so close to it and are very familiar with the properties we are showcasing. Often it can take an outsider's expert opinion to highlight some simple yet potentially incredibly important areas that can be improved. For this very reason, we have launched the free Real Estate Marketing Health Check. This is where we will perform an unbiased review of your existing property marketing and let you know what could be done to improve your images. Today, we've been sent a listing in New York found on Zillow to analyze, so let's take a look.
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5 Ways to Strengthen Your Digital Strategy... from Home
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How to Improve Your Reputation on Google
Imagine you're on the lookout for a new pair of shoes. You search high and low and monitor sales and discounts, but nothing seems to catch your eye. Then, you see an ad for a nice pair of Adidas, and suddenly your search is over. Since Adidas is a household brand, the company doesn't have to do much more than remind you of its existence to convince you to make a purchase. That's about as favorable a reputation a brand can get, and it should be your goal, too.
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Real Estate Marketing Best Practices in a COVID-19 Society
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Friday Freebie: 2020 Real Estate Marketing Planner
Are you psyched to crush your sales goals during real estate's busy season? Now's the time to get ready because the market is about to warm up. To help you prepare, we're highlighting a free, year-long real estate marketing planner in this week's Friday Freebie. Full of worksheets, calendars, and campaign ideas, this planner is so much more than a bunch of boring bullet points—it's full of actionable items that can help turn your sales dreams into reality. Read on to find out how you can download it for free! FREE Download: 2020 Real Estate MARKETING PLANNER™, courtesy of ProspectsPLUS! Goals are easy to set, but a solid plan for achieving those goals? Well, that's a little tougher. If creating an effective plan is not your forte, never fear. ProspectsPLUS! is offering RE Technology readers a free real estate marketing planner that has everything you need to keep your sales pipeline full year-round. Here's a look at what's inside this free download: An annual business planning worksheet with income goals, listing goals, and more A monthly calendar with action items on specific dates and observed holidays Color-coded campaign suggestions for different types of marketing, including listing leads, niche marketing, geographic farming, sphere outreach, and customer appreciation. A tip of the month with creative strategies for marketing your business Weekly worksheets to track how well you met your goals And more! You know the old saying: "A goal without a plan is just a wish." So get ready to plan your way to success in 2020! Download your FREE copy of the 2020 Real Estate MARKETING PLANNER™ now!
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3 Things Every Agent Needs in Their 2020 Marketing Arsenal
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How to Promote Yourself and Stay Connected with Clients
The weather outside is cold, but that doesn't mean the market is! With more Americans planning to buy or sell their homes, it is critical to not only catch the client's attention, but to stay connected once you have it. Here are some helpful tricks and tips you can use to build long-lasting relationships and a positive reputation.
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3D Walk-throughs Aren't Just for Listings: Capture These 6 Local Spaces to Boost Engagement and Business Opportunity
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5 Real Estate Branding Mistakes that Can Cost You Business
Building a recognizable brand your clients can connect to is one of the most important things you can do for your business. Everyone knows you should be unique and offer great service, but many brands start off by making the same mistakes. To help you start your real estate branding journey on the right foot, here are a few common missteps and how to avoid them.
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9 Underutilized Websites that Can Help You Generate Real Estate Leads
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2 Secrets to More Lead Conversions, Straight from a Top Team's Playbook
Lauren Bowen leads one of the most productive real estate teams at Robert Slack. She's increased conversion rates and productivity while the company nearly doubled in size. The secret to her team's success? They stalk their real estate leads... or, more accurately, they let their lead generation solution do it for them. Targeting the Most Likely Buyers Anyone who has spent any time on the internet has been "stalked" by an online ad. You visit a site once, and for days or weeks after, an ad from that site follows you around the web. This is called "ad retargeting," and marketers love this advertising strategy because it is so effective. The Lauren Bowen Team employs this strategy to great success via realtor.com's Local Expert program. Local Expert users can create three types of ads: For Sale ads, Just Sold ads, and Branding ads. Those ads are then displayed to buyers in your chosen area on realtor.com. Once they leave the site, those same ads are displayed in their Facebook feed. "This not only helps bring a buyer to the house, it also shows the seller that we are putting it in front of numerous buyers for them," Lauren says. Tip: Because Local Expert offers detailed campaign analytics, you can impress your sellers by telling them exactly how many people have seen their home's ad. Dialing Up Lead Volume for a Higher Conversion Ratio Lauren's team may have stumbled on another secret to improved conversion rates when, thanks to the success of their realtor.com program, they decided to increase their volume of leads. This lead to a curious phenomenon. The team's number of lead conversions not only increased—as expected with more overall leads coming in—but their conversion ratio increased as well. That means the team is converting a higher percentage of leads than they were at their previous lead volume. "We've almost doubled our conversion ratio with the same leads," says Lauren. See Lauren THIS THURSDAY at Inman Connect NY Want to hear more real estate lead wisdom from Lauren? On Thursday, she'll be sharing her expertise during a panel discussion on the Team Track at Inman Connect New York. Check out her panel, Lead Distribution: Who Gets What?, on January 30!
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Marketing to Millennials: Identifying Trends for Future Homebuyers
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6 Ways to Improve your Real Estate Email Marketing
If you're not seeing results with your real estate email marketing, it's time to ask yourself a question. When is the last time you updated your email marketing strategy? To keep your audience interested in your messages, and engaged with your brand, it could be time to shake things up! To help you, we're sharing email marketing tips from Trish Barry of Mastermind Consulting, along with our own suggestions!
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Is Your Listing Description Turning Consumers Off?
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Repurposing Your Listing Photos: 3 Timeless Shots that Live on Beyond the Sale
Real estate is a hyper-local business, and your photos should help you sell your expertise in your market. Prove that you're a specialist in everything from the architectural style of homes to the natural scenery and popular hot spots by getting extra mileage out of your listing photography. Repurposing your listing photography investment can save you money on an independent lifestyle shoot. Ask for these three shots from your real estate photographer to use on social media, your website and print marketing materials:
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51 Content Ideas for Your Real Estate Newsletter
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Real Estate Advertising Using Your CRM (Real Estate Marketing Ideas)
In many ways, there has never been a better time to be a real estate agent. Thanks to the internet, you now have countless marketing methods for finding prospects and connecting them with the homes of their dreams. Still, having countless marketing options can be a challenge unto itself if you don't understand which ones hold the most promise for growing your business. While there are many worth considering, a real estate CRM (Customer Relationship Management) platform should be at the very top of that list.
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How to Keep Your Email Marketing Simple
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How to Fit Prospecting and Farming into Your Marketing Budget
No leads, no business, right? True as that might be, it's hard to put numbers to the value in seeking leads. How much of your time should you dedicate to prospecting marketing each week? And how much of your overall real estate budget? This is our quick guide to making those decisions.
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Christmas Lights Brighten Your Real Estate Business
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Free Real Estate Marketing Strategies
Real estate marketing takes a lot of effort, time, energy and money. To make it a little bit easier for you, here you can find a couple of ways you can do it for free and still see great results. At the end of the day, real estate lead generation is mostly about human connection, which can be both easy and free if you do it the right way.
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Real Estate Marketing 2020: Special Dates and Themes
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3 Easy Holiday Marketing Ideas for Real Estate Agents
Somehow it's that time of year again! Before you know it you'll be going full-speed ahead into 2020. While the holidays are a great time to slow down, enjoy family time, and focus on business planning, we all know there is always the opportunity to generate more business. So here are a few quick marketing ideas to capitalize on this holiday season!
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Using Online Marketing to Grow Your Luxury Real Estate Business
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Top 22 Real Estate Marketing Tools and Strategies for Agents
Real estate marketing has never been easier – or harder. You can setup an ad campaign in minutes, but so can everyone else. And you're not just competing against other agents. Now you're also competing against new real estate tech companies like Opendoor and Knock, which have raised hundreds of millions of dollars. On top of all that, you're juggling sellers, buyers, lenders, inspectors...we can keep going. So how are you staying ahead?
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7 Reasons Why Real Estate Video Marketing Is a Wise Choice for You
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Frequently Asked Questions about Real Estate Marketing
Do you feel overwhelmed by marketing? There are so many options and possibilities for marketing your real estate business, from email to SEO, to blogging, to social media and more. Understanding which of the many real estate marketing strategies make the most sense for you is key. However, determining where to focus your efforts and figuring out how to actually do these things can be overwhelming. You're not alone. Thousands of real estate agents run into this issue and are keen on learning how to leverage digital marketing to stand out in a sea of competition. Many real estate agents ask similar questions, so why not address them here? Chances are some or all of these questions have crossed your mind!
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Success Story: Exploring How Agents Choose Real Estate Technology
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From New Listings to Referrals: The Marketing Secret that Helps this Realtor Win Every Time
If you're like most Realtors, you probably already have a plan in place for marketing your listings. But how well are you able to communicate that marketing plan to potential seller clients--especially if that plan includes digital strategies that may be confusing to homeowners? Randy Durham has it all figured out. A practicing Realtor since 1994, Chattanooga-based Durham uses realtor.com Local Expert to market both specific listings and his brand. The tool employs ad retargeting technology to display his listing and branding ads to real estate consumers as they browse around the web. But how does he explain that to sellers during his listing presentations to help them understand how it will benefit the sale of their home? We sat down with Durham to find out. Read on to learn how he talks about Local Expert in his listing presentations, and how the program also helps connect him to buyers and past clients. How persistent is your brand on national websites? When consumers search a particular city or zip code on realtor.com®, I'm always there and present with either a listing or information about me. Even if they go from page to page, I'm still there with them so I stay top of mind. I've been pre-introduced. Someone buying a home will be familiar with you before they make contact. Does this help you with home sellers? When I'm on a listing presentation, I'm able to show that they're going to be in at least 50% of the searches for a buyer in their area looking for a home. That home will follow that person around as they're looking within the specific area where that seller is. So I'm showing the seller that they're going to get exposure continuously. How do you let prospective sellers know you have this advantage? You can use this in neighborhood campaigns or in specific targeting listing promotions as far as trying to solicit for listings. This is particularly effective with expired listings. You're showing them you have a way that other agents typically would not have to get additional exposure for their home. It's very powerful for expireds because they've already been-there-done-that—but now many are looking for new things that can happen to actually get their property sold. What are the longer-term benefits of being persistent with your brand? You've got to have consistent impressions of yourself out there for the public to see. Research shows it takes eight to 10 impressions of some sort of marketing to actually get a buyer's attention and recognize who you are and have recall ability. You want to continuously have your name out there, particularly in targeted areas. You want to be the agent that owns that area. It works to get yourself top of mind with your past clients as well as new clients. I just really took on the Chattanooga market with this branding. I just think that it's going to have a powerful impact. This is one of those things you've got to be in it for the long haul. You can't go out there in one month and say, "Okay how many transactions did I get?" But this has some power to it, and I'm quite impressed with it. Does this work into your repeat and referral business plan? A home seller generally starts their search on the internet. Even if there are past clients, they don't always usually pick up the phone and call me first. They're out there looking to see what's available or what's sold in their neighborhood if they are a seller. If you're there with a branding product like realtor.com® Local Expert in those searches in their neighborhoods, when they see you they say, "Yeah, that's the guy that sold me my house—that's who we need to call."
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Marketing New Construction Homes: What Real Estate Agents Need to Know
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Open House? Live Tweet It.
Social media is a great way to market yourself as a real estate agent. You may find yourself looking at new ways to share a listing or advertise for an open house. One great way you can showcase an open house is by live tweeting it. Twitter is a platform that is meant for short, quick messages that you can share with your followers and allow them to engage with you in real time. Twitter is a great way to keep a conversation going, but that isn't the only benefit to live tweeting an open house.
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