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14 Benefits of Virtual 360 Tours for Real Estate Sales and Marketing, Part 2

September 13 2021

vtc 14 benefits of virtual 360 tours pt 2We're back this week with the second half of our list of the top benefits of virtual 360 tours for real estate (see Part 1 here). Below are the final seven key benefits of virtual tours in sales and marketing according to some of the best agents in the industry.

8. Better qualified buyers

Attract more motivated, qualified buyers with a 24/7 open house. First of all, aren't you tired of tire kickers or next door neighbors coming to the open house and wasting your time? Secondly how many people can you run through an open house on the weekend?

Virtual 360° tours allow everyone to have what they expect. The buyers can browse through hundreds of properties without leaving their home. Agents get only qualified buyers that have already seen the property and are ready for a final showing. How good is that? You can finally focus on negotiating the price with the right customers.

According to Morris Short of REMAX Xtra, using a virtual 360° tour can get even 120 people doing a showing in one day! Can you beat that in any other way? Of course not—the times have changed and your life as an agent can be much easier.

9. Sell to anywhere in the world

Sell properties from anywhere and to anyone in the world. International or interstate customers are buying properties in Sydney and New York without even flying there. Brandon Read, Ray White Cairns, Australia just confirms this as they sold a million dollar property using a virtual tour without the buyer flying in to Cairns. They only viewed the property using a virtual 360° tour.

Even single agents creating virtual tours sell properties to interstate buyers. After COVID, remote work allows many people to leave expensive metro areas and follow their dream of living in a more affordable suburban or rural location. These buyers or tenants expect to see their options without having to travel.

10. Significantly shorter showings

Agents can enjoy quicker showings as potential buyers have already seen the property online and all of its features. Agents using virtual reality tours to sell real estate are reporting that their time spent on showing houses has dramatically decreased as buyers have seen the properties beforehand. They have inspected every corner of the house, they have discussed it with their family and friends simply by sending them the link to the virtual tour. When they arrive, the kids run straight to their already chosen bedrooms. Everyone is happy as there is no unnecessary time wasted on either side. As mentioned previously, sellers don't have to leave the house for as long.

11. Save time on traveling

Save your time on driving to open houses that nobody comes to. How many times have you driven to your Saturday open house for 20-30 minutes just to have nobody come to see your property? You could have been having drinks with your friends or watching your kids play football! If you pre-qualify buyers and they confirm their presence, you will save a lot of driving time. Agents that have been in the real estate industry for almost 20 years tell us they are tired of such exercises and would rather use virtual 360° tours to present the properties.

Moreover, agents using VR tours report they do four instead of eight showings per week, thanks to virtual 360° tours.

12. Incredible convenience and transparency for buyers

Allow buyers to revisit the property again and again without you having to accompany them. Buying a home is never a single person decision, and if one person came to see your property, they have to go back home and explain to their family how the property looks like and what is so exciting about it. The regular photos don't do it justice, but a virtual 360° tour delivers full transparency.

13. Easier quotes for renovations

Allow buyers to discuss potential renovations to the property by showing 360° tours to their contractors. Buyers can consult the renovation specialists and get some idea on what can or can not be changed inside of a property, e.g., if the kitchen can be extended or if a small wall can be removed and how much such a renovation may cost.

Moreover, a virtual 360° tour can be virtually renovated so that the buyers can have a preview of what it might look like.

14. Virtually transfer buyers to the property

Present all properties you can't access to buyers in your office by using VR goggles. Each virtual tour can be viewed in a VR headset, which allows buyers to feel like they are really standing inside of the property. Agents like Jo Mooney have been sending cardboard VR goggles to potential buyers so they can just insert their mobile phone into them and immerse themselves in the space they are considering. That's how she successfully sells sight unseen!

Learn how you can create unique virtual tours in under 15 minutes for less than $3. Book a free information call here.

To view the original article, visit the Virtual Tours Creator blog.