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Think Inside the Box: Visualizing Inside a Home with Floorplanner
The world is always trying to get everyone to think outside the box. Yes, getting the wheels spinning with new advancements in real estate technology makes interacting with consumers faster and easier. There are accurate ways to provide square footage calculations, offer detailed room dimensions, and create 3D videos and floor plans. Working with sellers and buyers has never been more cyber friendly. But real estate marketing is more than signing listings and for sale signs, it's about creating connections. Using virtual staging turns the seller's house into the buyer's home. Give your buyer a way to imagine their new home as more than just a shelter from the storm. The year is 2020 and it's time you started focusing your sights inside the box. A House Is Just a House Every house is like an intricate box carefully constructed from a floor plan. The structure is built on a foundation framed to reflect accurate square footage calculations with varying room dimensions. But how and when does that house become a 'Home'? As a Realtor, you must help the consumer feel emotionally attached to every room so they can visualize what life would be like in the house. Buyers' interest in virtual tours has increased by 50% in recent weeks. Bring the buyer's imagination to life by implementing a fun way of integrating a detailed iGUIDE floor plan with the ability to add furniture, lighting, and finishings by using Floorplanner. The house becomes a 'Home' when the consumer can picture living there with their family and visualize their personal belongings, knowing everything fits perfectly even before the moving day. A Chair Is Just a Chair Help with your real estate marketing plan by introducing a cost effective way to virtually stage a home for your seller. The user-friendly Floorplanner application impresses your seller and helps to prequalify buyers. Sure, the seller has some great furnishings but their favourite easy chair may not be exactly what an interested buyer has in mind for décor. A listing can be presented using virtual staging techniques that allow the buyer to place optional images of chattels similar to the ones they currently own. Replace the seller's comfy chair with a chaise lounge or sofa to see how the buyer's personal choices work with the layout and the actual room dimensions. Allowing them to visualize their coveted pieces in each room creates emotional connections with the home. The picture they create is worth more than a thousand words and a half dozen visits. Time After Time So why would your seller want you to use Floorplanner to help showcase their property? Time. Once the real estate photographer has completed shooting the 360° tours and 3D videos, you want prospective buyers to spend as much time interacting with a home as possible. Allow the buyer to take advantage of visualizing the property the way they want to see it. By using the virtual options to recreate each room setting, the buyer connects by seeing the space as their own. Full floor plans with virtual setups can be shared with friends and family. Save time for your seller by limiting multiple visits from a buyer considering some renovations. Answer questions like, "What is the square footage calculation of the living room?" or "What are the room dimensions of the kitchen?" simply by having a floor plan and 3D tour. Ideas can be shared with their contractor or interior designer to find the perfect fit. Time saved by the seller is time well spent by the buyer interacting with the property. Plan A or Plan B Use the accurate square footage calculations to showcase the multiple possibilities of a property. Sometimes best-laid plans can go to waste, but not with Floorplanner. If the child's bedroom in plan A does not appear suitable for the work from home office, try virtually rearranging the furniture to make the room ideal for morning Zoom meetings. Integrated features can show how natural lighting affects each room depending on the time of day. Help the buyer visualize what their life would look like by providing real estate technology tools at the tip of their finger or a click of a mouse. Plan B never looked so good. Adults Playing (with Their) House Einstein once said, "Imagination is more important than knowledge." With extrapolated measurements from iGUIDE floor plans integrated with Floorplanner, your buyer gets both. Knowledge in the form of accurate square footage and individual room dimensions along with the freedom to use their imagination to play with their new house. With the right amount of chemistry and a little help from some great real estate technology, you can present the dream. Showcase your listings from a unique perspective that allows the buyer to play before they pay. Your real estate marketing plan is an ever-evolving way to connect with consumers. By simulating real-life settings, you offer both sellers and buyers the opportunity to visualize the future. Truly what matters most is on the inside when it comes to making a connection. To view the original article, visit the iGuide blog.
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How to Draw a Floor Plan without a Laser Measure
Did you know that one in five buyers would ignore a property listing completely if it didn't include a floor plan? That means you could be missing out on 20% of your inquiries with potential buyers scrolling right past your listing. But don't panic! We're going to show you the easiest and fastest way to create a floor plan without using a measuring tape or laser measure.
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How 3D Tech Is Ensuring Accuracy and Transparency in the Transaction
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Is the Square Footage of Your Listing Fake News or Are You Selling Properties Using Accurate Square Footage?
Agents say they will do anything possible to represent the best interests of their sellers. However, some are missing one really important aspect of selling a house: the square footage. Many agents assume the square footage information from an old listing in the MLS or found in public tax records is accurate. But is it really? No, it is not. It is what we call unverified square footage. To successfully represent the best interest of their sellers, agents should always be using verified square footage of a property. Verified square footage comes in three different forms: appraisers or agents measure the home themselves (if they are knowledgeable of the local rules on what should be counted as square footage), or they use technology. Technology can be a powerful tool because there are several companies in the market that don't just measure the seller's home, they also provide ways of promoting the home. In just a couple of paragraphs, we have just scratched the surface as to what an agent needs to know to understand how verified square footage can improve their level of professionalism. Download the case study written by WAV Group to get a full understanding of improving your professionalism using square footage.
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Why Are Floor Plans Important?
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Understanding the Difficulty of Differing Residential Square Footage Standards in North America
If you're buying, selling, or listing a home, you want to know its square footage, but do you need to use a standard of measurement? When you bought your current home, who told you its total square footage? It's a critical question, as you likely based your offer on that figure. The problem is, if you're in North America, that figure may not be consistent with typical measurement practices in your area. Your home could be much smaller than you expect.
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How Real Estate Agents and Homeowners Can Get Accurate Square Footage Measurements
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Food, Facts, and Floor Plans
What are buyers really looking for online these days, and where are they searching for it? These stats may surprise you. There are a whole lot of things to look at on the internet these days. Recently, Statista put the number of active blogs at somewhere around 28.3 million. That's not even counting the 30+ trillion websites currently indexed by Google. Of those, I'd wager that a hefty percentage are devoted to food. When Twitter and Instagram first became a thing, everyone used to joke that "no one wants to see what you had for breakfast." At last count, I follow 28 Instagrammers who only post pictures of food. So I'd argue that there are a lot of people who do, actually, want to see what's for breakfast. In fact, Brandwatch named food as one of the biggest online search trends of 2017. But that was 2017. And food is so two years ago. These days, I'll admit it. I am all about real estate porn. It's true. Like almost every other adult I know, I am more than a little addicted to looking at other people's houses. Given the opportunity, I could easily burn a couple of hours dreaming about that NYC loft, a stone cottage, or that mid-mod houseboat, a la Sleepless in Seattle. I know I am not alone in this obsession, because look: A quick search will find you hundreds of similar messages. And those websites mentioned are just a few of the sites that offer a visual buffet of gorgeous kitchens, bedrooms, and gift wrapping rooms. Gift wrapping rooms, y'all. Can you imagine? While I do love me a good real estate website, I also spend a considerable amount of time on that other amazing invention: Pinterest. Boasting over 175 million monthly users, Pinterest is as popular with millennials as Instagram, according to Omnicore. Not to mention, over 5 percent of all referral traffic to websites comes from Pinterest. That's an insane stat. Not just for wedding planning or recipes, Pinterest also has a plethora of real estate related content. Best of all, there are floor plans. Floor plans are the holy grail of real estate porn. Not only can you drool over the photos, you can actually go so far as to mentally move in your furniture. Or, in my case, mentally ditch all your old furniture and buy new. I am not alone in my love of floor plans. Rightmove released a study in 2013 that suggests that real estate buyers consider floor plans as not just a nice extra, but essential. One in five said they would ignore a property without a floor plan. They also rated floor plans as more important than photos and the description of the property. On the flip side, when sellers consider hiring a real estate agent, Rightmove found that 42 percent wouldn't hire an agent that didn't offer a floor plan. And before you say, "Yeah, but that is the UK and maybe they are funny over there. After all, they like cricket!" check this out. In the NAR 2017 Home Buyer & Seller Generational Trends Report, floor plans were ranked third in terms of buyer requests, ranking higher than virtual tours, sold properties and even agent contact info. And, adding a floor plan to a real estate listing can increase click-throughs from buyers by 52 percent. That's twice as many eyeballs, folks. The problem is that most real estate agents aren't placing the value on floor plans that they should. Common excuses for not offering floor plans include cost, hassle, and liability issues. The reality is that floor plans are not difficult to get and they aren't as expensive as you might think. In this day and age, it's not just about getting your customer's attention. It's about keeping it. Each and every second of attention spent on your marketing matters, whether you are using social media or a search portal. Want to drive more traffic to your listings? Go the extra mile and give us real estate porn stalkers what we want: floor plans. (And more gift wrapping rooms.) To view the original article, visit the iGuide blog.
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4 Visual Extras to Give Your Property Marketing Plan a Boost
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Stand Out in Your Market and Win Listings for Less with All-in-one Marketing
Real estate agents - are you looking for new ways to differentiate yourself in 2018 and win listings for less? Top agents from RE/MAX, Keller Williams, Coldwell Banker, Century21, and more are flocking to all-in-one marketing services like Matterport that provide both traditional and cutting-edge marketing at affordable rates. With Matterport, real estate agents can get HDR photos, teaser videos, floor plans, 3D walkthroughs, and virtual reality from one fast, easy 3D scan. By getting traditional and cutting-edge marketing assets from the same one-stop shop, they are able to reduce their per-listing marketing expenses and offer stand-out marketing like virtual reality for all of their clients (and not just a select few). This is helping them attract more home sellers and buyers alike. Learn how it all works in Matterport's most recent webinar. In fact, according to a new survey from Coldwell Banker, 62 percent of U.S. consumers would be more likely to choose an agent that offers virtual reality property tours over an agent that does not. What's more, virtual reality tours can save you and your clients time on unnecessary showings. The survey found that 84 percent of prospective buyers would like to see video footage of a home, and 77 percent would like to be able to take a virtual reality tour before visiting a listing.
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Using Floor Plans and Photography in Real Estate Ads
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