Friday Freebie: Guide to Engaging More Open House Visitors

With Memorial Day behind us, the summer selling season is ready to kick into high gear. The warmer weather means that we'll soon see yard signs and announcements for open houses. Besides all the prep work that goes into readying your listing for an event, what can you do during and after the open house to engage potential buyers? A free, new guide polled 18 agents to find out.

Ideas to Help Engage and Close More Open House Visitors

The most helpful advice comes from those with real world experience. This downloadable guide is full of it; the crew at Tech Savvy Agent asked Realtors at all levels--independent agents, those on teams, agents who close a handful of transactions per year, and those who close dozens--to share their secrets for ensuring a successful open house.

The agents in the guide offered tips for engaging leads during the event and follow-up techniques to help convert them into buyers. Here's a sampling of the advice shared:

• "Open house visitors are given the option to register for a market report, using an iPad at the open house, that is sent immediately to their cell phone."
• "Send a video email thanking them for showing up (have a picture of the appropriate house in the background) and point out all of the features for searching homes on my/our website."

Download the Guide today for more tips and techniques!

About Top Producer

Top Producer® is North America's leading provider of marketing and lead generation systems for Real Estate Professionals, offering a full range of leading-edge, integrated contact management, lead generation, lead incubation, postcard marketing and web marketing solutions. For over 20 years, they have been dedicated to helping real estate professionals succeed, adapting their systems to address even the most pressing challenges of the industry. The Top Producer system has been rigorously tested and proven by the real estate industry to increase leads and sales. The company is operated by Move, Inc., a subsidiary of News Corp, who is a leading provider of online real estate services.

Want to be our next Friday Freebie?

If your company offers a free or trial version of a product, we'd love to feature it as a Friday Freebie. Contact Kelly Phelan at kelly[at]retechnology.com.

For a collection of past Friday Freebies, click here.