July 21 2010
In an effort to empower real estate agents to convert online listings to leads, REALTOR.com published the 6-Step Online Optimization Plan. This report covers the following topics:
Following step five of this report, step six disusses how to increase your reach and generate more buyer inquiries. If your listings aren’t being seen they aren’t being sold.
Don’t limit who sees your listings. Remember even if the same people see your listings on multiple sites, you are building name recognition with buyers during their research stage. However, more than likely most of the sites you advertise on will not have a large amount of overlap since many consumers prefer to stick with one major site for their property search.
The key to getting calls coming in will always be based on the number of times your listings are seen online. Getting those numbers up on as many sites as possible will be crucial. Choose the sites with the most traffic.
Bonus tip:
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Your 6-Step Online Listing Optimization Plan includes how to: