How to Ride the Next Wave of Homebuyers

Two new studies show that the younger generation of buyers, which had up until this point predominantly rented their homes, might now be trending toward ownership of not just one, but multiple properties. The real question, though, is how to reach them with your real estate agent marketing so that you can ride this new wave of customers. It will, without a doubt, begin with social media and technology, but it will also take an attitude adjustment and a new way of thinking.

According to this new TD Bank study, 84 percent people ages 18-34 now say they intend to buy a home in the future, and over half of them believe homeownership is a vital part of the "American dream."

Said Michael Copley, executive vice president of retail lending at TD Bank, "There's no denying buying a home is a pivotal point in a person's life. Our survey tells us that people are looking to buy homes, and attitudes towards homeownership have continued to remain positive over the years."

Now the question is, how do you reach these buyers? The Millennial generation, as this group is called, has had many studies conducted upon them to figure out how to market to them. GigaOm analyzed this group during the last year, based on an MTV survey, and offers these suggestions for reaching this demographic, easily applied in your real estate agent marketing. In a nutshell, here are some of their suggestions:

• Be quotable: If you can craft quotable content, Millennials may do your marketing for you.
• Ask and answer: Millennials don't like to wait — or be ignored. More than 60 percent said they demand immediate feedback for text messages. As their REALTOR®, you'll need to be available.
• Reinvent Repeatedly: Young people are constantly tweaking their online personas. So, while an older generation may have wanted their brands to project an air of consistency, Millennials crave the opposite.

If you've already begun to target the younger generation with your real estate agent marketing, let us know in the comments section below how you're doing it. And remember that a free ReachFactor account allows you to stay in touch and visible by keeping your business and reputation always accessible to these future buyers.

To view the original article, visit the ReachFactor blog.