September 04 2012
Guest contributor Obeo says:
Dear Real Estate Professonal,
Whether you love it or hate it, you need to have a Google+ Local Page. But NOT for the reasons you may think. It's not because I want you to engage and interact with consumers on Google+. It's not to sell your listings. It's not because I want you to post your content there for SEO. There is only one reason why I want you to have a Google+ Local Page. So YOU can be found when a consumer searches for a REALTOR®. Think of it as a Yelp account, but even better. Google+ Local Pages rock search. Google+ Local pages are indexed in four types of searches:
Have I convinced you yet? This is not just another social media account that you need to post to. Although you can if you want to; it is set up so that you can use it just like you would a Facebook Fan Page. But that is not necessary, because most of the people that find your page in search are NOT going to be Google+ users. They are going to be consumers who are looking for a REALTOR® in your location/area. Period. All they need and want is your bio and your contact info. And, of course, they will want to read your reviews.
That's right, just like Yelp, your Google+ Local page is designed so that consumers can rate and review you. And the more positive reviews you have, the higher you will rank in search. Just like Yelp. Sometime last year, Google bought Zagat. And Zagat is now the rating system that runs Google+ Local pages. It's actually a much better rating system than Yelp. It allows consumers to rate and evaluate you on up to 30 different categories.
So here is my plan of action for you:
Hope to see YOUR business listing on Google+ Local soon! Comment below with a link to your page.
To view the original article, visit the Obeo blog.