August 11 2013
In the newly released 2013 California Home Buyer Survey Report, CAR touched upon a source of discontent that today's buyers have with their agents – communication.
Three out of the top five reasons of dissatisfaction with an agent all have to do with communication. Speed of communication, ineffective communication, and method of communication top the charts at one, two, and three, respectively.
Is this information surprising to you? Due to the fact that everything in our life revolves around instant satisfaction, it shouldn't be too surprising. We obtain instant news through social media, instant money through direct deposits and ATM withdrawals, instant coffee, overnight shipping, on-demand programming, and the list goes on and on.
It's impossible to be accessible at all times, but not impossible to provide relevant information quickly to you clients. I just read a blog post by Better Voicemail and the technology they have is pretty amazing. Miss a call from a lead who was on realtor.com®? No worries! See how this scenario may pan out using Better Voicemail.
Yes, you read that correctly. You can initiate a drip email campaign to someone just from a missed phone call!
There are other tools out there as well that can help you communicate more effectively with your clients and potential leads like, for example, Google Voice, but the technology that Better Voicemail uses is designed specifically for agents and definitely ramps it up a notch.
*Update* A few people asked for the breakdown of communication methods. Here ya go!
To view the original article, visit the Tech Savvy Agent blog.