globalWOLF is an add-on component to the WOLFconnect front office solution that gives brokers an easy way to manage office and agent websites. It features full integration into Lone Wolf's Complete Enterprise Solution for seamless tracking of web leads, analytics, and beyond.

globalWOLF websites are designed to attract consumers and build traffic while being simple for agents and office staff to use. Here's a brief overview of the tools that help you accomplish these goals:

• Listing enhancement tools
• Content management tools for adding content, images, videos, and slideshows
• Lead management tools for tracking and distributing leads
• Unique URLs for every listing
• Home Hunter personal property search
• Listing search functions
• Web traffic reports
• Social media features
• SEO tools
• Mobile websites

A Closer Look

The journey with globalWOLF begins with Lone Wolf's design team. Brokers work together with designers to create unique looking websites, so you can rest assured that these are not generic template sites.

Once the overarching design has been established, brokers can begin customizing their websites and agents can choose from a bank of dynamic template designs that fit their website needs.

Site settings are created on a top-down hierarchy--company, branch office, and individual agent levels--to allow management to oversee and create a cohesive experience across all affiliated websites.

That cohesiveness still allows for plenty of room for customization, however. Agents and branch offices will find it easy to set-up their own websites through globalWOLF's drag-and-drop interface. Users can add, delete, and arrange pre-loaded optimized content or create their own custom pages.

The SEO manager allows users to optimize individual webpages. The green-yellow-red light rating system and hover-over information pop-ups make search engine optimization easy. Users can also set default SEO settings for the entire site to get started.

globalWOLF makes it easy to enhance listings, as well. Starting with MLS listing data, users can customize the property description, embed video, add photos with captions, add open house details, and more. Each listing also receives a unique URL that's SEO optimized.

Lead and Client Management

Websites are about more than just attracting a consumer--they are a way to introduce a prospect into your sales funnel in order to convert them into a client.

Among globalWOLF's many tools for customization is a web form builder with granular controls. Web forms can be created and pushed live in minutes, giving web visitors an easy way to contact your company. Once a visitor submits their information, that data streams into WOLFconnect's contact management system, an example of seamless lead capture and tracking.

Brokers can set up distribution rules to handle web leads. They can assign them at random or to a specific person, and set up a minimum time for agents to accept lead referrals. Brokers can also set up lead referral fees, charging agents for referrals from agent or office websites. These fees are posted directly to the agent's expense statement in the brokerWOLF back office management solution through the full integration of Lone Wolf's Complete Enterprise Solution.

Once a lead has been automatically integrated into the system, brokers can track them throughout the funnel and see their saved searches, viewed listings, and set them up on a drip email campaign.

globalWOLF's drip marketing features allow users to create new campaigns and individual messages, or edit existing ones. In tune with the system's top-down controls, brokers can choose who has access to existing campaigns--offices, administrators, or agents. Additionally, some drip campaigns can be automatically triggered according to certain criteria, as in the example below.

Ease-of-use isn't just a concern for agents and office staff--globalWOLF offers features that are friendly for web visitors, too. My Home Hunter is a tool that keeps consumers engaged with listing alerts, saved property searches, favorite listings, and the ability to request showings.

Support and Training

As with all their products, Lone Wolf provides robust support options, including extensive online and phone support. For those looking to learn more about using globalWOLF, Lone Wolf offers video tutorials and regular training webinars.

Next Steps

• Visit globalWOLF's website to learn more
• Learn more about globalWOLF in our Product Directory
• Explore more options for Website solutions