How to Pick a Winning Domain Name

Choosing the right domain name is an important step in building your online presence. Not only is your domain name how people access your website, it also looks snazzy on your business cards and email signature.  As a member of the Customer Care Team I speak to real estate professionals daily and a question I am often asked is:

"What is a good domain name?"

For anyone who is just starting, or may be looking to add another domain name to their repertoire, here are some things to keep in mind when deciding on a domain for your Point2 website:

• Keep it short: You want your domain name to be easy to remember. Many domain registrars will allow you to purchase a domain that is upwards of 60 characters long, but that doesn’t mean bigger is better. (e.g. Smithsellsthebesthomesindenver.com)

• Avoid Acronyms: A common misconception is if the domain name is very short it will be easy to remember, but that is not always the case. You don’t want to use an acronym that is hard to remember, even if it makes for a short domain name. (e.g. rmsres.com)

• Keep Spelling in Mind: If you have an overly difficult or commonly misspelled name you may want to avoid using it in your domain name. (e.g. lisetrofimenkoff.com) It is also important to note that domain names can not be refunded or exchanged under any circumstances – once you purchase it, it’s yours! Be sure to triple-check the spelling before you hit the Purchase button.

• Make it Relevant: It can be useful for Search Engine Optimization to use a domain name that has keywords (e.g. Smithrealestate.com, denverhomes.com) this also helps people remember the domain name, as it is what the website is about.

• Avoid Trademarked Names: Make sure you are not using a Trademark in the domain name. (e.g. REALTOR®)

And lastly, don’t forget to market it! Once you have your domain name chosen and it’s working with your web site make sure to add it to your business cards and email signatures. Make your domain name synonymous with your name, even if they happen to be the same.

If you would like to learn more about Point2 Agent, please click here.

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