March 05 2024
One persistent stereotype about real estate agents is that they're hyper-social creatures blessed with the gift of gab. While it's true that many agents are people lovers who like to talk, simply being talkative isn't necessarily a talent. Instead, knowing what to say and when to say is a skill that's learned — especially in business situations.
Continuous improvement in communication skills leads to business growth! In the video above, Jimmy Burgess, CEO of BHHS Beach Properties of Florida, offers six scripts to help you keep honing your communication skills. Each script addresses a different scenario that you may encounter in your day-to-day business operations:
If you're hesitant to use a script for fear of the conversation seeming inauthentic, Burgess suggests rehearsing the script multiple times to make it flow naturally.