September 02 2020
Are you uncomfortable asking people you know for leads? You're not alone!
The most convertible leads come from people who know, like and trust you. Warm referrals at the time of highest need are the easiest and often most successful type of referral. The trick is to help your raving fans keep you top of mind when someone expresses their plans to buy or sell real estate.
How can you help them help you?
The key here is relationships. When you go beyond asking for business, the referrals come from true implied endorsement—a genuine recommendation from a solid relationship, rather than a simple exchange of names and phone numbers.
There are multiple initiatives to get referrals, but to keep the pipeline full, a consistent strategy will up the number and frequency of referrals for more easy sales.
Here are a few tried-and-true strategies to stay top of mind:
When your VIP group knows you appreciate them and support their business, you are on your way to more intentional referrals and strong relationships that keep on giving.
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Terri Murphy is a communication engagement specialist, author, speaker, consultant and master coach with Workman Success. She is the author of five books, a TED Talk speaker and co-radio host on KWAMtheVoice.com. For more information, please visit TerriMurphy.com or email [email protected].
To view the original article, visit the Workman Success Systems blog.