RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as an Agent, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountE-Marketing 101
September 17 2013
If you asked a thousand agents to define the term "e-marketing," you'd probably get a thousand different answers. These might include:
- "E-marketing means placing listings and photos on my website."
- "It means placing my listings on third-party websites."
- "It's about enhancing my listings with virtual tours or videos."
- "E-marketing is about creating a listing website, mobile marketing, mapping, texting, social networking or cultivating and generating leads."
All of the above (and many more) would be correct.
Times have certainly changed. If you asked agents a decade or so ago, most would likely say e-marketing meant somehow placing your listing on a silly thing called the Internet. Just five short years ago, many agents wouldn't know what a text message was. Yet now, we can't imagine leaving the house without our smartphone.
The term "e-marketing" is changing so rapidly that it truly can't be defined at all. The vast array of mobile and desktop products, services, local and national online outlets, and the devices that real estate can be marketed with are expanding daily. Today, being a successful agent also involves being an electronic marketing wizard. Buyers and sellers will continue to demand more technology and superior e-marketing services from real estate agents and offices.