3 Real Estate Facebook Ads that Generate Leads

In my last article, I wrote about the ways you should (and should not) run your Facebook Ads if you want to gain traction in your marketplace and generate qualified leads. I've since realized that I focused more on why to do things a certain way and not how. So today, I'm offering this sweet article that pinpoints three of the most popular ads we run for our clients, why they are attractive, and how they work for our clients.

Without further ado, let's just get into it:

Never Underestimate the Home Value Ad

Regardless of how many agents say to you, "Automated home valuation ads are inaccurate, or super saturated in (fill in the blank) market," let me tell you one thing as a psychology-degree-holding, college graduate. One thing I can guarantee you is that humans are proud of their homes and always want to know what their home is worth. This is never more the case than when they are considering selling their home.

So the issue becomes, what do you do? Do you trust your colleague, or do you throw caution to the wind and strike out on your own? I say neither. Honestly, all you need to do is look at the numbers. One thing, for instance, that my agency does with Realtors is show them the analytics. You cannot deny statistics.

We have many clients we are running Facebook ad campaigns for that revolve around ads that lead the interested user to an Instant Home Valuation Page. Run the correct way, we can literally show any agent in any marketplace how they can get upwards of 100 leads per month on these ads.

As you can see from this example, the ad has compelling imagery that will attract the user, a compelling call to action, and when clicked on, will take the user to a very easy to fill out landing page where they can get the item of value instantly.