I'm continuing my series of articles to take a closer look at WAV Group's excellent whitepaper about Edutizing. (You can read the whitepaper here.) Today, I'll be sharing the steps you need to take to launch an edutizing campaign. Ready? Okay, buckle your seatbelts and let's get started.

Step 1: Identify your unique position in the market and stick to it!

What do you do best? Is there a specific type of property that you focus on? Are you the go-to agent for a specific neighborhood? WAV Group recommends defining your unique position in the marketplace by completing this formula:

For [target audience], [your company name] is the only brokerage that [key benefit].

Step 2: Focus on the marketing tools that your specific audience will appreciate.

Know your audience! Not everyone is alike. If you're the neighborhood expert for a community that consists primarily of retirees, you're going to want to pursue a different campaign than someone who focuses primarily on families with young children.

As WAV Group says in their whitepaper, "If you work with younger first-time home buyers, your communication tools will need to be more focused online with social networking. If you work with an older, more traditional audience, newsletters, postcards and radio ads might work better."