This post comes to us from the Market Leader blog:

One of the major goals of any social media strategy is to get more visitors to your website. It is a long process, often referred to as the tortoise of marketing (slow and steady wins the race!), because you have to take the time to grow your follower base and build a strong bond with them.

Pinterest and Google+ are goldmines of website traffic because their target audiences (home décor fanatics and web-savvy professionals) are more likely to enjoy and interact with real estate-related posts. Oddly enough, Pinterest and Google+ are two of the most underrated social media sites for real estate agents. This article explores why you should beef up your online marketing strategy by using these two powerful social networks.

How Real Estate Agents Should Use Google Plus

Here are some pointers for agents interested in using Google Plus:

Set Up Google Authorship

Set up Google Authorship on your Google+ profile and your blog to link the two together. The primary benefit of Google Authorship is that your Google+ profile picture shows up next to your blog posts in search results. This leads to a much higher click-through rate; having images next to your blog posts in search results will attract users' eyes and can garner as high as a 38 percent uptick in the number of times your posts get clicked!