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18 More Tips for an Awesome Real Estate Listing Presentation

August 27 2013

This is the second post in a series of articles from TouchCMA that offers a total of 56 tips for better listing presentations. Read the first article here.

business womanStand Out from the Competition

19. Never speak ill of your competition. Talk respectfully about your fellow agents, and you're more likely to receive the same courtesy in return.

20. Provide the same high level of service, no matter the value of your client's property.

21. Encourage sellers to interview multiple agents to ensure they are working with the right person.

22. Never put pressure on potential clients. Don't be afraid to ask for what you want, but pestering will not win you business.

23. Be informative without being aggressive or pushy.

24. Be honest. Share the good and the bad and be constructive with your advice, but don't sugarcoat the situation.

25. Dress well and appropriately for the client and situation. For example, if you are meeting at a coffee shop, you may dress more casually than if you are meeting over dinner on the waterfront.

26. Smile and make eye contact. It will increase your likeability and make you seem more accessible.

27. Speak clearly and with confidence.

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