This is part 3 of the The Data Deal,a series that helps guide professionals through the process of choosing the best data vendor resource for their business by offering questions and qualities prospects should look for in their data vendor.

Home shoppers don't just simply consider a potential home's amenities, they consider the surrounding community as well. In fact, for 52% of homebuyers, finding the "right" home has been the most difficult step in the home buying process for the past several years (The 2013 Profile of Homebuyers and Sellers).

Implementing Points of Interest alongside your property listings gives the consumer an instant picture of their prospective community and keeps them engaged. With local search on the rise, it is imperative to give consumers a reason to stay on your site for all their information needs. However, what should be considered when choosing a Points of Interest provider? What do home shoppers care about most when it comes to local amenities, and how do you ensure you're choosing the best provider for your business? Here are a few questions to keep in mind when contemplating your Points of Interest provider:

Do you offer points of interest?

Points of interest can let your visitors know what it's like to live in a certain area. By knowing where the local grocery store, gym, or bank is located in proximity to their new home, they'll get a better sense of the community. Make sure that information is available on your site.