Improve Your Branding to Attract Better Clients

Just as all real estate agents aren't alike, nor are all real estate clients. Some are better than others. Now sure, "better" is in the mind of the beholder. Maybe a better client to you is one that can make up his mind before touring the 100th house for sale. Perhaps to the agent at the next desk, a better client is one that instantly trusts her.

Since you are your branding, maybe it's time to take a second look at what you're putting out there to attract clients. From your logo to your email signature to the colors you choose, everything you do to attract clients should fit into a brand that your ideal client finds compelling.

Who Is Your Target Client?

One of the most common mistakes real estate agents make is assuming that everyone is their target audience. It's an easy trap to fall into when you don't have a niche. In attempting to be everything to everyone, your brand becomes watered down and you end up blending in, rather than standing out.

Take some time now, at the beginning of a new year, to get clear on who your ideal client truly is. Write out a profile of this person and implant it firmly in your brain. If this process delivers an "aha" moment – one that tells you that you need to practice real estate in a certain niche – all the better.

Once you have your ideal client's profile, you can fine-tune your branding to target that particular client pool.