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Sign into your accountOptimizing for the Home Buying Cycle: The Closing Stage
November 08 2014
<pHome shoppers can spend months on multiple websites as they transition through the four Home-Buyer Life Cycle Stages of Discovery, Research, Selection, and Closing. In our Optimizing the Home Buying Cycle series, we uncover all the ways to align your website to the needs of each of these four stages in order to deliver a consistently optimized and impressively effective home shopping experience.
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As we progressed through the series, we've uncovered how to align your site for the needs of the causal, daydreaming home shoppers in the Discovery stage, for the serious home shoppers in the Research stage, and even for the home shoppers closing in on their perfect home in the Selection stage. At this point in the home buying cycle, the Closing stage, your home shopper has found their perfect community and is signing for their perfect home. They have developed immense brand loyalty due to your offerings, and they have had a consistently optimized home shopping experience regardless of their Home Buying Cycle stage.