Transform Your Internet Leads into Clients, Part 2: Make a Transformation

Have you ever noticed those handwritten signs offering to buy your house with cash if you call the number? I research the seller of a $10 DVD before I feel comfortable buying it online, and I doubt I'm the only one who wants the reassurance of positive feedback before buying a product. In the case of a huge financial transaction like buying or selling a home, this is even more true. In fact, Google conducted a study in 2014 that found that 66% of buyers are extensively researching prospective agents online before reaching out to them.

Moral of the story? If you want a potential client to feel comfortable reaching out to you, it's essential to build trust before they submit a lead form. Boost your internet conversions by making sure online buyers and sellers aren't passing you by. You can do this by creating a foundation of trust and developing a community of help.

Weave a Foundation of Trust

We all want to do business with people we know, like, and trust. That's why creating a trustworthy online brand is so crucial when transforming internet leads into clients. To make sure your brand is beyond reproach, create a consistent brand image, build credibility, and share reviews written by people who have worked with you in the past.

This may seem obvious, but it really is important to present a consistent brand image by using the same color-scheme, fonts, logo, and agent photo on your website, social networks, ads, emails, etc. It's also important to make sure your photo is recent; it hurts your credibility if your lead can't recognize you as the person they saw online.